Automotive
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Rankings • WARC Effective 100, 2021
Rankings • WARC Effective 100, 2021
Article • WARC Category Intelligence, March 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2021
Case Study • Dr. Viral Nagori, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • MMA Smarties, Gold, X (Global), 2020
Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020
Opinion • Matt Simms, November 2020
Case Study • IPA (UK), Gold and Best Dedication to Effectiveness, IPA Effectiveness Awards, 2020
Data • Rob Clapp, WARC Data Points, September 2020
Case Study • Terence Ling, WARC Prize for Asian Strategy, Gold and Customer Journey Award, 2020
Case Study • Preeti Mascarenhas, Rachit Khanna, Aditi Thakur, Deep Singh, WARC Prize for Asian Strategy, Entrant, 2020
News • 24 August 2020
Article • Geoffrey Precourt, WARC Exclusive, August 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
Case Study • SABRE Awards, Gold, Africa, 2020
Case Study • AME Awards, Bronze, 2020
News • 03 May 2020
Case Study • Hanna Lubin, WARC Awards, Entrant, Effective Content Strategy, 2020
Case Study • Matthew Simms, WARC Awards, Grand Prix, Effective Innovation, 2020
Case Study • DMA (UK), Silver, 2019
Case Study • DMA (UK), Gold, 2019
Case Study • Philip Hewitt, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019
Case Study • Matt Casey, Hannah Walsh, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Case Study • MMA Smarties, Gold, North America, 2019
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Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021
Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider. -
Article • WARC Category Intelligence, September 2019
Global strategies, campaign updates and trends in the mass-market automotive category. -
Article • WARC Category Intelligence, April 2018
Global strategies, campaign updates and trends in the luxury auto category. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Case Study • Matthew Simms, WARC Awards, Grand Prix, Effective Innovation, 2020
Car manufacturer Volvo created a Living Seawall to reinvent its image and attract luxury car buyers in Australia. -
Case Study • Institute of Practitioners in Advertising, Gold and Best Dedication to Effectiveness, IPA Effectiveness Awards, 2020
Audi, an automotive brand, created long-term value and increased sales with its Vorsprung durch Technik campaign in the UK, which has spanned over the past decade.