Case Study•
MMA Smarties, Gold, North America, 2019
Luxury car brand BMW created a cross-mobile integrated media campaign to appeal to elite and aspirational buyers for the launch of its 8 Series marque in Canada and the US.
Case Study•
Account Planning Group - (UK), Entrant, 2019
Lexus, an automotive brand, launched a car ad that used a script created by its AI function to maximise effectiveness of the launch of its new ES model in Australia.
Case Study•
Kestrel Lee, WARC Prize for Asian Strategy, Entrant, 2019
Electric vehicle manufacturer ICONIQ used VR art and influencers to generate positive media coverage and gain attention from younger audiences during the Shanghai Auto Show in China.
BMW, the luxury carmaker, is launching a new model in Singapore via a branded store on the Lazada e-commerce platform in what is claimed as a first for an auto brand.
Cadillac, the auto marque, has placed the concept of “earnership” at the heart of its marketing efforts, in reflection of both its own storied legacy, as well as broader cultural trends.
Case Study•
Garrett Olexiuk, WARC Prize for MENA Strategy, Entrant, 2019
Luxury vehicle brand Infiniti harnessed behavioural economics to create an immersive experience that allowed visitors to the Dubai International Motor Show to get to know its vehicle.
Case Study•
Garrett Olexiuk, WARC Prize for MENA Strategy, Entrant, 2019
Luxury vehicle brand Infiniti deployed a combination of efficient and unconventional media placements in the MENA region to convince World Cup viewers to visit its website and learn more about its new Q50 model.
Case Study•
Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2019
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.
Article•
Euromonitor Strategy Briefings, June 2019
A regional overview of the world market for luxury goods with key trends shaping luxury goods and an analysis of leading companies and brands in the segment.
Case Study•
SABRE Awards, EMEA, Trade Show, Gold, 2019
Infiniti, the luxury division of Japanese carmaker Nissan, created an integrated campaign encompassing PR, social media, creative and digital, for the global launch of its QX80 model in the Middle East.
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs, demonstrating how the beauty and intelligence of its cars overpowered speed.
Case Study•
Finola Austin, Drew Kerr, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Genesis, the luxury vehicle division of vehicle manufacturer Hyundai, achieved a brand lift by generating awareness, familiarity, and preference among professional women aged 25-54 in the US.
Lincoln, the luxury vehicle brand, helped build engagement and excitement around its 2018 Navigator vehicle with a 360-degree video that could also be viewed in virtual reality.
Mercedes-Benz, an automotive brand, promoted its brand to residents and holiday-goers in Alaçatı, Turkey, by launching a dynamic audio campaign to encourage visits to its pop-up store.
Case Study•
Will Lion, Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2018
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.
Case Study•
Direct Marketing Association - US, Bronze, 2018
Audi, an automotive brand, launched a sequel to it’s the Doll That Chose to Drive ad in Spain by releasing a short film that broke the traditional stereotypes of a fairytale.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.
