Case Study•
Will Lion, Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2018
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.
Case Study•
Direct Marketing Association - US, Bronze, 2018
Audi, an automotive brand, launched a sequel to it’s the Doll That Chose to Drive ad in Spain by releasing a short film that broke the traditional stereotypes of a fairytale.
Case Study•
MMA Smarties, Gold, North America, 2018
Lincoln, a luxury vehicle brand, launched an app for its consumers to keep them connected to their vehicle to foster a personal connection with the brand.
Luxury vehicle brand Lincoln crafted a 360 virtual reality experience in the US to allow potential buyers to test a vehicle in various climates and road conditions.
Case Study•
SABRE Awards, In2 APAC, Best Use of Global Social Networking Platforms, 2018
Porsche, an automotive brand, promoted its company image among auto and technology professionals in China by deploying LinkedIn as its corporate communication vehicle through page redesign and engaging content.
Case Study•
SABRE Awards, Gold, APAC, Automotive, 2018
Mercedes-Benz Star Fund, a philanthropic organisation, deepened its cooperation with UNESCO by initiating the first World Heritage Sites Sustainable Livelihood Project in China.
Case Study•
The Communications Council, Silver, Australian Effie Awards, 2018
Ford, a car manufacturer, was able to market its Mustang model to a wider audience in Australia by using highly contextualised ads to target consumers during everyday moments.
SEOUL: BMW’s problems in South Korea continue as, following a spate of fires and the recall of more than 100,000 vehicles for safety checks, the government has indicated it will require owners of unchecked BMWs to stop driving them.
Case Study•
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
BMW Russia, an automotive brand, increased brand awareness in Russia by creating a free toll on a busy highway in Moscow for BMW, and its competitors', customers.
Article•
Brian Carruthers, Event Reports, Advertising Week Europe, March 2018
Audi, the German car marque has built an econometric analytics system that allows the brand to model how much media spend they will need to put behind a production run of cars.
Case Study•
Mahek Chhaya, Ravishankar Subramanian and Preeti Mascarenhas, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2017
Compact executive car Jaguar Land Rover XE was successfully promoted in India through a partnership with a TV broadcaster and engaging inspirational influencers.
LONDON: Audi’s ‘Clowns’ campaign marked a departure for the auto marque but early brand metrics are looking promising according to the agency that developed the work.
Article•
Lucy Aitken, WARC Exclusive, December 2017
As cars evolve, so too does their marketing and traditional product-led advertising is giving way to a new approach as in-car technology takes centre stage.
Case Study•
Will Lion, Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2018
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.
Article•
Anna Hamill, Event Reports, Mumbrella360, June 2017
This article covers how Tesla, the automotive manufacturer with a sustainable energy focus, has been able to build brand recognition and loyalty in Australia with zero paid media and a focus on experiential marketing and owner loyalty.
Article•
James Champ, Admap Magazine, April 2017, pp. 14-15
This article examines what has changed in the car industry as the advent of leasing and renting deals has made consumers less attached to their cars, and technology has shifted focus from mechanics to in-car experiences.
Article•
Colin Grimshaw, Admap Magazine, April 2017, pp. 3-3
This article introduces a series of papers on marketing automobiles: the different ways that automobiles are marketed and how this will change in the future.
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