Article •Global strategies, campaign updates and trends in the mass-market automotive category.
Article •Global strategies, campaign updates and trends in the luxury auto category.
Article •A regional overview of the world market for luxury goods with key trends shaping luxury goods and an analysis of leading companies and brands in the segment.
Case Study •Porsche increased brand awareness with a wide-reaching campaign ahead of the launch of its first electric vehicle, the Taycan, to create buzz among the 'Driven Youth'.
Data •An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.
Data •This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include: