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Auto, tech and telco brands are most appropriate sport sponsors

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of which industries are most appropriate to sponsor professional sports.

All product sectors projected to top pre-COVID ad investment next year

Data • James McDonald, WARC Data Points (Curated), December 2021

An overview of the growth in advertising spend by product category in 2021, 2022 and 2023.

Global, Automotive advertising spend (quarterly)

Data • WARC Data Points+ (Dynamic), December 2021

An overview of quarterly advertising spend by medium in the alcoholic drinks sector globally.

Global, Automotive advertising spend by medium (annual)

Data • WARC Data Points (Dynamic), December 2021

An overview of annual advertising spend by medium in the automotive sector globally.

How to put purpose into practice effectively

Article • Alastair Colin-Jones and Yassine El Ouarzazi, WARC Exclusive, November 2021

Economics of Mutuality Solutions’ Alastair Colin-Jones and Yassine El Ouarzazi examine three examples of businesses that have put purpose into practice effectively with their meaningful challenge purpose, ecosystem focus and holistic performance.

How the pandemic redefined Thailand’s automotive commerce

Opinion • Suchada Supakan, Natthaporn Loetsakulcharoen and Laddawan Thanlap, November 2021

Amid the pandemic and its impact on Thailand’s automotive industry, i-dac Bangkok’s Suchada Supakan explores the e-commerce opportunities for auto brands and charts the future of marketing for automotive commerce in the kingdom.

General Motors, Advertising spend, 2009 -

Data • WARC Data Points+ (Dynamic), September 2021

An overview of General Motors' annual advertising spend since 2009.

Ford, Advertising spend, 2000 -

Data • WARC Data Points+ (Dynamic), September 2021

An overview of Ford's annual advertising spend since 2000.

Nissan, Advertising spend, 2000 -

Data • WARC Data Points+ (Dynamic), September 2021

An overview of Nissan's annual advertising spend since 2000.

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points (Curated), July 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

Auto Trader: Eau de New Car

Case Study • SABRE Awards, EMEA, Gold, 2021

Autotrader, a digital marketplace for new and used cars, released a limited-edition perfume, Eau de New Car, to position itself as a marketplace for new cars in the UK.

Double-digit recovery overcomes pandemic advertising cuts

Data • James McDonald, WARC Data Points (Curated), July 2021

An overview of the growth in global advertising investment by product category forecast for 2021 and 2022.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

Italy, Automotive advertising spend by medium