Article
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Euromonitor Strategy Briefings, July 2019
Provides a category analysis of beer in the US, including trends, category data, company profiles and key developments in the industry.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the spirits category.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the beer and cider category.
News
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05 December 2019
Scottish distiller William Grant successfully appealed to a non-traditional audience of younger, tech-savvy drinkers with a novel use of data to not only create a new product but also to inform the marketing.
Case Study
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MRS Awards, Finalist, MRS Award for Innovation in Data Analytics, 2019
Brown-Forman, a spirits and wine company, mixed consumer research with a bespoke predictive model to identify the best serve that would help grow sales of one of its drinks in the UK.
Case Study
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MRS Awards, Winner, Virginia Valentine Award for Cultural Insights, 2019
Asahi Super Dry, a lager brand, combined semiotic analysis and artificial intelligence to create research that identified an exciting new territory for the brand in Japan.
Article
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Brian Carruthers, Event Reports, Social Media Week, November 2019
Looks at how distiller William Grant created and marketed a new whisky brand.
Case Study
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Jeremy Lewington, WARC Media Awards, Shortlisted, Effective Channel Integration, 2019
Beer brand Corona aligned with non-profit organisation Parley to protect the world's oceans and increase its relevance to young Australians.
News
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18 November 2019
Affluent consumers in Hong Kong and Singapore have severely cut back their spending in most luxury categories over the past four months, as concerns grow about the economic outlook for the year ahead.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Miller Genuine Draft (MGD), a beer brand, increased sales and consumer engagement by launching a campaign that allowed South African consumers to order their packs of beer through a Facebook chatbot and have it delivered in the hour.
News
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04 November 2019
Liquidity issues and high taxes amidst a general economic slowdown has hit liquor brands operating in the world’s third largest market for alcoholic beverages.
Article
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Brian Carruthers, Event Reports, EffWorks, October 2019
Discusses the impact of Diageo’s Marketing Catalyst, the international drinks company’s proprietary effectiveness platform, on both spending and attitudes to the discipline.
News
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31 October 2019
Brewing giant Anheuser-Busch InBev is rethinking its entire approach to marketing and innovation in order to become more responsive to changing consumer tastes, including stepping beyond the beer market.
News
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29 October 2019
Brands have much work to do in changing how women are portrayed in ads but Diageo is addressing the issue in a systematic manner which allows brands like Royal Challenge to overcome unconscious bias.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing Conference, October 2019
Anheuser-Busch InBev, the brewing giant, is cutting through the clutter with a fresh marketing formula that puts customer needs first.
Article
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Event Reports, Spikes Asia, September 2019
Julie Bramham, chief marketing officer of Diageo India acknowledged that advertisers have the power to normalise gender equality and use marketing spend as a cause for good at Spikes Asia 2019.
News
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22 October 2019
Budweiser, the iconic American beer brand, has doubled down on its involvement with sport, in particular women’s soccer, as a response to the perception of the brewer as a soulless industrial scale brew.
News
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21 October 2019
The unveiling of two prototype paper beer bottles by Carlsberg last week marked the Danish brewer’s most ambitious innovation in sustainable packaging so far, but even the simpler Snap Packs, using glue rather than plastic rings to hold beer cans ...
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing Conference, October 2019
Budweiser, the iconic beer, needed to demonstrate that it was more than a mass-produced, generic beer in response to changing habits and preferences among drinkers.
News
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18 October 2019
Marketers of products like chocolate, beer, honey and even marijuana could benefit from adopting a “synesthetic” approach that causes multiple senses to interact, according to an article published in the Journal of Advertising Research (JAR).
Case Study
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SABRE Awards, LATAM, Practice Area, Gold, 2019
Absolut, a vodka brand owned by Pernod Ricard, launched a limited-edition bottle on a global level called “A Drop of Love” to highlight its role in creating social change and promoting equality in Peru.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2019
Victoria, a Mexican beer brand, promoted local traditions by celebrating Day of the Dead through a short film that portrayed the origins of the celebration in Mexico.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Baileys, the alcoholic drink brand, launched a social campaign globally, which gave Baileys a fun, compelling role within amateur baking.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Absolut, a brand of vodka, created a viral video of its naked employees to rebuild trust in the brand in the US.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Guinness, an alcoholic beverage brand, increased its market share in the UK by launching a TV campaign that created a cultural connection, which reinforced its Made of More message.
