Article
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Euromonitor Strategy Briefings, June 2018
Provides a category analysis of beer in the US, including trends, category data, company profiles and key developments in the industry.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the spirits category.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the beer and cider category.
News
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17 June 2019
Heineken France has developed a way to address the particular issue that plagues all FMCG brands – the lack of a direct relationship or connection with their customers.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Bud Light, the beer owned by Anheuser-Busch InBev, increased consideration and positive sentiment surrounding the brand in the US by launching a set of humorous medieval ads.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Hangar 1, a vodka brand, successfully increased sales in the US by uncovering different flavours of its vodka based on what water was captured in the making process, allowing it to be marketed as a collector’s vodka.
Article
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Sam Peña-Taylor, Event Reports, I-COM Data Creativity Awards, May 2019
In France, Heineken created a Facebook Messenger chatbot to bring in consumer data by rewarding with redeemable points those people that shared their bar tab or drinks photos.
Case Study
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Design Business Association, Gold, 2019
Naked Grouse, a whiskey brand owned by spirits company Edrington, designed its packaging and communications around its brand truth of liberation and freedom to promote it as a standalone brand in the UK.
Case Study
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Design Business Association, Bronze, 2019
Bomonti Fabrika, a beer brand, relaunched its 50cl can version of its beer in Turkey with a design that represented easy drinking in the past, present and future.
Case Study
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Design Business Association, Silver, 2019
Warner Edwards, a distillery, redesigned its bottle to represent the same passion and attention that went into making its gin, in order to increase on and off trade sales in the UK.
Case Study
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Design Business Association, Bronze, 2019
Carling, a beer brand, updated its visual identity to create a more cohesive brand portfolio and increase sales in the UK by returning to its original black label and representing its heritage.
Case Study
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Design Business Association, Bronze, 2019
Harvey’s Brewery, a brewery, revitalised its brand for a younger audience while retaining its identity among existing consumers in the UK.
Case Study
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Design Business Association, Silver, 2019
Freixenet, a sparkling wine brand, launched its new prosecco product in the UK with a bottle design based around diamonds to symbolise its premium aspect.
Case Study
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Design Business Association, Silver, 2019
World of Zing, a food and drink start-up, increased brand awareness across the UK by launching a redesign of its packaging that used live prints of the products as inspiration.
Case Study
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Design Business Association, Silver, 2019
Smirnoff, an alcoholic drinks brand, launched a limited-edition Red White and Berry bottle that used the colours of the American flag to promote among US consumers during Labour Day and 4th July.
Case Study
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Design Business Association, Silver, 2019
Gordon’s, a gin brand by Diageo, used historical cues of its past advertisements to redesign its bottle, representing continued trust in the brand to encourage sales in the UK.
Case Study
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Design Business Association, Silver, 2019
Fourth Wave Wine, an independent wine producer, created the brand Elephant in the Room, which used the design of elephants in different rooms to define each wine, increasing sales in Australia.
Opinion
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Oli Flower, June 2019
A recent news story flagged up how wine brands are out of touch with their audience, says Oli Flower of Reprise: consumers want simplicity, yet the category fuels confusion.
Article
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Reed Karaim, Event Reports, ANA Advertising Financial Management Conference, April 2019
Anheuser-Busch InBev, the brewer, has evolved its agency relationships across a variety of dimensions in order to drive greater collaboration and creativity.
News
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06 June 2019
Beer has a long history in the Czech Republic, and was for a long time enjoyed in the wood-panelled environs of the traditional pub.
Case Study
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SABRE Awards, EMEA, Central Eastern Europe, Gold, 2019
Vodka brand Absolut used a multichannel campaign to raise brand awareness and take a stand against racism and xenophobia for its launch in Slovakia.
Case Study
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SABRE Awards, EMEA, Special Event, Gold, 2019
Finnish alcoholic drink brand Hartwall Original Long Drink created an integrated campaign to boost sales outside summer, while taking care not to flout Finland’s strict alcohol advertising rules.
Case Study
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SABRE Awards, EMEA, Food & Beverage, Gold, 2019
Red Stripe, the Jamaican beer brand, created news and social buzz around an Olympic PR ambush.
Case Study
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SABRE Awards, EMEA, Nordics, Gold, 2019
The IVL Swedish Environmental Research Institute partnered with Carlsberg to create a beer made from sewage water in a PR-driven campaign to raise awareness of water shortages and recycling solutions in Sweden.
News
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23 May 2019
Combating ad fraud fits into an overarching approach to media that Diageo has spent the past few years developing, according to the drinks giant’s global media director.
