Article
•
Euromonitor Strategy Briefings, July 2019
Provides a category analysis of beer in the US, including trends, category data, company profiles and key developments in the industry.
Article
•
WARC Category Intelligence, January 2020
Global strategies, campaign updates and trends in the alcoholic drinks category.
Article
•
WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the beer and cider category.
News
•
20 March 2020
One of the many negative aspects of the coronavirus pandemic is the anti-social behaviour it has triggered among some people, as seen in the UK with incidents of hoarding and panic buying, but happily several drinks brands are working for the ...
Rankings
•
WARC Effective 100, 2020
Cerveza Poker, the beer brand, increased sales in Colombia by creating friendships with bots over WhatsApp.
Rankings
•
WARC Effective 100, 2020
Soproni, a beer brand, retained its market leader position by connecting to Hungarian culture.
Rankings
•
WARC Effective 100, 2020
Great Northern, a brewing company, reversed decline in Australia by showing the power of capability.
Rankings
•
WARC Effective 100, 2020
Premium vodka brand Absolut increased sales in Slovakia by showing the value of diversity.
Rankings
•
WARC Effective 100, 2020
Ruavieja, an alcoholic digestive liquor, encouraged brand awareness by getting Spanish people to spend more time together.
Rankings
•
WARC Media 100, 2020
Cerveza Victoria, a beer brand, celebrated Day of the Dead and increased sales by teaching Mexicans about their cultural heritage.
Opinion
•
Stephen Whiteside, March 2020
The dramatic spread of COVID-19 poses a challenge to societies, governments and businesses across the globe.
Rankings
•
WARC Media 100, 2020
Britain's Beer Alliance, a cross-industry group of brewers and pub groups, used petition signatures and emails to MPs to fight beer tax in the UK.
Rankings
•
WARC Media 100, 2020
Cerveza Victoria, the beer brand, drove sales in Mexico by breaking into the salsa industry.
Rankings
•
WARC Media 100, 2020
Brahma, a Brazilian beer brand, launched a pay-per-view beer service that allowed Brazilian soccer fans to purchase customised beer cans branded with their team badges at the same time they purchased pay-per-view soccer games.
Case Study
•
Case Studies on WARC, 2016
Hungarian beer Soproni reversed an eight-year-long volume decline and improved brand metrics through a new communication platform rooted in Hungarian culture.
News
•
03 March 2020
The makers of Corona beer have hit back at claims the spread of the potentially lethal coronavirus has damaged either sales or the brand’s image in the US.
Rankings
•
WARC Creative 100, 2020
The beer brand Budweiser promoted its tagline ‘the beer behind the music’ through an out-of-home campaign in Brazil.
Rankings
•
WARC Creative 100, 2020
Guinness, an alcoholic beverage brand, encouraged people to drink in moderation in the UK by rebranding ordinary water as a Guinness drink.
Rankings
•
WARC Creative 100, 2020
Bud Light, the beer brand owned by Anheuser-Busch InBev, increased sales by aligning itself with the rise of the Philadelphia Eagles.
Rankings
•
WARC Creative 100, 2020
Ruavieja, an alcoholic digestive liquor, encouraged brand awareness by getting Spanish people to spend more time together.
News
•
28 February 2020
Bacardi, the drinks giant probably best known for its eponymous white rum brand, has been experimenting with voice marketing for several years and the experience of using platforms like Amazon Alexa and Google Home has prompted the company to ...
Case Study
•
Case Studies on WARC, 2018
Argentine winery Nieto Senetiner launched a new wine brand to attract younger consumers and boost growth.
Case Study
•
Case Studies on WARC, 2018
Beer brand Poker reversed declining sales in Colombia through a WhatsApp promotion which strengthened its position as a drink that is best enjoyed with friends.
Case Study
•
SABRE Awards, IN2, North America, Best Content Creation for Media Sites (Earned), 2020
Anheuser-Busch beer brand Natural Light launched a light-hearted recruitment video, starring its real-life brand manager, to attract applicants for its summer internship programme in the US.
Article
•
Euromonitor Profiles, January 2020
This Company Profile from Euromonitor provides key details and analysis of Pernod Ricard, the owner of brands such as Ballantine and Absolut.
