Article
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Euromonitor Strategy Briefings, July 2019
Provides a category analysis of beer in the US, including trends, category data, company profiles and key developments in the industry.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the spirits category.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the beer and cider category.
Article
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Michael Scantlebury, WARC Exclusive, August 2019
Looks at how colour triggers a response within the brain and how marketers can use this to market effectively, particularly on social media giant Instagram.
Article
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Euromonitor Profiles, August 2019
This Company Profile from Euromonitor provides key details and analysis of Suntory Holdings.
Case Study
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Cannes Creative Lions, Gold, Creative Strategy Lion, 2019
Ruavieja, an alcoholic digestive liquor from Pernod Ricard, created a tool that predicted how much time people had left together in an emotional film to encourage brand recognition and awareness in Spain.
News
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01 August 2019
The mainstream beer market may be facing difficulties in its traditional markets but some pockets are doing well, with no-alcohol beer the latest niche to show strong growth, as indicated in Heineken’s latest results.
Article
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Euromonitor Strategy Briefings, July 2019
A regional overview of spirits in Western Europe with country snapshots and an analysis of leading companies and brands in the segment.
News
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09 July 2019
The 2019 FIFA Women’s World Cup may have lacked a beer sponsor, but following the success of the US national team Budweiser is extending its support for women’s soccer by stepping into that role with the National Women’s Soccer ...
News
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05 July 2019
Burgers, hotdogs and beer remain classic American staples during Fourth of July celebrations, yet there is growing evidence that many US consumers are opting for plant-based food, low alcohol drinks and other alternatives.
News
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02 July 2019
Craft beers tend to be regarded as a US or European development but Hong Kong boasts around 18 craft breweries and twice as many brands, many of which are now targeting overseas markets.
News
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17 June 2019
Heineken France has developed a way to address the particular issue that plagues all FMCG brands – the lack of a direct relationship or connection with their customers.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Bud Light, the beer owned by Anheuser-Busch InBev, increased consideration and positive sentiment surrounding the brand in the US by launching a set of humorous medieval ads.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Budweiser, a beer brand, promoted its tagline "the beer behind the music" through an out-of-home campaign in Brazil.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Hangar 1, a vodka brand, successfully increased sales in the US by uncovering different flavours of its vodka based on what water was captured in the making process, allowing it to be marketed as a collector’s vodka.
Article
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Euromonitor Strategy Briefings, June 2019
A regional overview of the world market for luxury goods with key trends shaping luxury goods and an analysis of leading companies and brands in the segment.
Article
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Sam Peña-Taylor, Event Reports, I-COM Data Creativity Awards, May 2019
In France, Heineken created a Facebook Messenger chatbot to bring in consumer data by rewarding with redeemable points those people that shared their bar tab or drinks photos.
Case Study
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Design Business Association, Bronze, 2019
Carling, a beer brand, updated its visual identity to create a more cohesive brand portfolio and increase sales in the UK by returning to its original black label and representing its heritage.
Case Study
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Design Business Association, Bronze, 2019
Bomonti Fabrika, a beer brand, relaunched its 50cl can version of its beer in Turkey with a design that represented easy drinking in the past, present and future.
Case Study
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Design Business Association, Bronze, 2019
Harvey’s Brewery, a brewery, revitalised its brand for a younger audience while retaining its identity among existing consumers in the UK.
Case Study
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Design Business Association, Silver, 2019
Smirnoff, an alcoholic drinks brand, launched a limited-edition Red White and Berry bottle that used the colours of the American flag to promote among US consumers during Labour Day and 4th July.
Case Study
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Design Business Association, Gold, 2019
Naked Grouse, a whiskey brand owned by spirits company Edrington, designed its packaging and communications around its brand truth of liberation and freedom to promote it as a standalone brand in the UK.
Case Study
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Design Business Association, Silver, 2019
Warner Edwards, a distillery, redesigned its bottle to represent the same passion and attention that went into making its gin, in order to increase on and off trade sales in the UK.
Case Study
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Design Business Association, Silver, 2019
World of Zing, a food and drink start-up, increased brand awareness across the UK by launching a redesign of its packaging that used live prints of the products as inspiration.
Case Study
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Design Business Association, Silver, 2019
Freixenet, a sparkling wine brand, launched its new prosecco product in the UK with a bottle design based around diamonds to symbolise its premium aspect.
