Alcoholic drinks

Article • Euromonitor Strategy Briefings, July 2019

Provides a category analysis of beer in the US, including trends, category data, company profiles and key developments in the industry.

What's working in beer and cider

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the beer and cider category.

What's working in alcoholic drinks

Article • WARC Category Intelligence, September 2020

Global strategies, campaign updates and trends in the alcoholic drinks category.

How AB InBev worked through the pandemic to support consumers, bars and restaurants in Brazil

Article • Geoffrey Precourt, Event Reports, ANA Digital Marketing Conference, September 2020

Anheuser-Busch InBev, the brewer, built out a program in Brazil that assisted pubs and restaurants that were struggling due to COVID-19.

AB InBev brews up livestreaming success

News • 16/09/2020

Anheuser-Busch InBev, the brewer, has enjoyed success with a livestreaming program that built connections with consumers during COVID-19.

Captivating real and virtual experiences create the perfect touchpoint cocktail

Opinion • Renita Jude, September 2020

In the third of Kantar’s category-specific touchpoint investigations for WARC, Renita Jude takes a look at media effectiveness for alcohol brands.

How livestreaming helped AB InBev pivot during the COVID-19 crisis

Article • Geoffrey Precourt, Event Reports, ANA Digital Marketing Conference, September 2020

Anheuser-Busch InBev, the brewer, has used livestreaming to connect with consumers during the COVID-19 pandemic.

Pernod Ricard (Drink and beverages, spirits)

Article • Euromonitor Profiles, September 2020

This Company Profile from Euromonitor provides key details and analysis of Pernod Ricard, the owner of brands such as Ballantine and Absolut.

Anheuser-Busch InBev (Drink and beverages, alcoholic)

Article • Euromonitor Profiles, September 2020

This Company Profile from Euromonitor provides key details and analysis of Anheuser-Busch, the owner of such brands such as Beck's, Stella Artois and Budweiser.

Beer in the US

Article • Euromonitor Strategy Briefings, September 2020

A category analysis of beer in the US, including its pre-covid performance and in 2020 and beyond.

Jägermeister’s masterclass in pivoting

News • 01/09/2020

Though it became relatively common to see alcohol brands pivoting to produce hand sanitiser, the – extremely nightlife focussed – liqueur brand opted instead to help those unable to work during lockdown through its #SaveTheNight campaign.

The drivers behind a changing drinks market

News • 31/08/2020

Millennials kill and ruin things, yes, but they have also been the buying power behind the rise of new beverage categories as the launch of new seltzers from AB InBev shows.

How to make effective food advertising in the COVID-19 era: insights from Ipsos

Article • Stephen Whiteside, Event Reports, Ipsos 2020 Food Industry Summit, August 2020

Research firm Ipsos analyzed the advertising creative that delivered the greatest impact during the COVID-19 pandemic to offer guidance for food brands.

How Jägermeister shifted from going out to staying in

Article • Brian Carruthers, WARC Exclusive, August 2020

Jägermeister is extremely reliant on out of home consumption, and needed to shift its strategy radically under lockdown conditions.

AB InBev in-house agency delivers alignment legacy shops can’t match

Article • Geoffrey Precourt, Event Reports, ANA In-House Agency Conference, August 2020

Anheuser-Busch InBev, the brewing giant, has built significant in-house agency capabilities through its draftLine unit, which functions in several countries.

Majestic and Naked: why loyalty matters in wine

News • 18/08/2020

Wine matters – Covid made that point abundantly clear – and for the now separate wine retailers, physical stalwart Majestic, and online DTC pioneer Naked, that fact has meant divergent strategies working well in the same category.

Bridging the sensory gap for better brand experiences online

Article • Andy Wardlaw, WARC Exclusive, August 2020

COVID-19 has accelerated people’s preference to source groceries online but in the longer term this could inhibit the trial of new products as well as impulse purchases.

Content should aim to be part of culture

Opinion • James Tucker, July 2020

Search for the best content solution that integrates into culture, advises Colenso BBDO’s James Tucker, who worked on the DB Export campaign that took the Grand Prix in the Effective Content Strategy category at this year’s WARC Awards.

Winning e-commerce: How CPG brands can streamline their business internally

Article • Gemma Spence, WARC Exclusive, July 2020

The early signs globally that nationwide lockdowns will continue to impact the online maturity and buying behaviour long-term can be seen in the broadening of e-commerce audiences.

A healthy media diet for food & drink brands

Opinion • Duncan Southgate, July 2020

In the first of a new series of category-specific investigations for WARC, Kantar’s Global Brand Director - Media, Duncan Southgate, takes a look at the media effectiveness of campaigns for food and non-alcoholic drink brands.

How Molson Coors makes media strategy in a time of disruption

News • 15/07/2020

Molson Coors, the brewer, is ensuring that its media strategy is guided by corporate values and business needs alike at a time of profound disruption.

How Molson Coors chooses between digital channels in a time of disruption

Article • Geoffrey Precourt, Event Reports, ANA Digital and Social Media Conference, July 2020

Molson Coors, the brewing company, aims to ensure that all its media buys meet a clear set of criteria and match its values as an organization.

Lockdown and Dry(ish) July boost alcohol-free category

News • 09/07/2020

Sales of alcohol-free beverages were already growing rapidly in Australia, but lockdown and the annual Dry July month has given them an extra boost.

What's working in FMCG

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the FMCG category.

E-commerce holds opportunities for Budweiser

News • 07/07/2020

Budweiser, the beer brand owned by Anheuser-Busch InBev, is doubling down on e-commerce as it responds to growing consumer demand through this channel.