Case Study
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Design Business Association, Design Effectiveness Awards, Silver, 2020
Baileys, an alcohol brand, introduced its Strawberries & Cream variant to increase sales during summer in the UK by launching with bright pink packaging featuring strawberries and flowers to showcase it as the perfect summer treat.
Case Study
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Design Business Association, Design Effectiveness Awards, Gold, 2020
The Glengoyne Distillery, a Scottish distillery, launched a 10-year redesign of its distillery, which increased visitors and spend across Scotland.
Case Study
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Design Business Association, Design Effectiveness Awards, Bronze, 2020
BEARFACE, a Canadian whisky brand, promoted its products in Canada with a bold personality and a crafted aesthetic to appeal to a young, modern audience.
Case Study
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SABRE Awards, Diamond, North America, 2020
Johnnie Walker, an American scotch whiskey brand, showed its long-standing commitment to gender equality by reviving the character of Jane Walker during Women's History Month.
Case Study
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SABRE Awards, Gold, North America, 2020
The Macallan, a whisky distillery, launched an experiential event in the US that revealed a new color for The Macallan as part of its partnership with the Pantone Color Institute.
Case Study
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SABRE Awards, Gold, North America, 2020
Jack Daniel's, an alcohol brand, promoted its CSR programme, Operation Ride Home, aimed at getting US military workers home with their families by launching a whiskey Barrel Tree Tour with proceeds going towards the programme.
News
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14 April 2020
UK based drinks giant Diageo has told shareholders that it is cutting spend deemed to be ineffective in the current climate, as the switch to home drinking.
News
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13 April 2020
Gen Z consumers – and Gen Alpha after them – are less likely to drink alcohol than previous generations, forcing an evolution in the alcoholic beverages category for both product development and marketing approach.
News
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07 April 2020
China may have recently had its lockdown lifted, but the stay-at-home message may well have long-term effects – and one phenomenon that’s likely to continue is the huge success of taking clubbing into the living room via livestreaming.
Case Study
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Sergio Garcia, Jacobo Pérez, WARC Awards, Gold and Partnership Award, Effective Innovation, 2020
Gin brand Tanqueray implemented a colourful multi-channel campaign in Spain to drive growth and stand out from the crowd.
Article
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Vicky Bullen, WARC Exclusive, April 2020
Gen Z drinking habits are changing, and brands need to wise up to the ‘why’ and shift their strategies.
Rankings
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WARC Effective 100, 2020
Ruavieja, an alcoholic digestive liquor, encouraged brand awareness by getting Spanish people to spend more time together.
Rankings
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WARC Effective 100, 2020
Premium vodka brand Absolut increased sales in Slovakia by showing the value of diversity.
Rankings
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WARC Creative 100, 2020
Ruavieja, an alcoholic digestive liquor, encouraged brand awareness by getting Spanish people to spend more time together.
News
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28 February 2020
Bacardi, the drinks giant probably best known for its eponymous white rum brand, has been experimenting with voice marketing for several years and the experience of using platforms like Amazon Alexa and Google Home has prompted the company to ...
Article
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Euromonitor Profiles, January 2020
This Company Profile from Euromonitor provides key details and analysis of Pernod Ricard, the owner of brands such as Ballantine and Absolut.
News
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05 December 2019
Scottish distiller William Grant successfully appealed to a non-traditional audience of younger, tech-savvy drinkers with a novel use of data to not only create a new product but also to inform the marketing.
Research Paper
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MRS Awards, Finalist, MRS Award for Innovation in Data Analytics, 2019
Brown-Forman, a spirits and wine company, mixed consumer research with a bespoke predictive model to identify the best serve that would help grow sales of one of its drinks in the UK.
Article
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Brian Carruthers, Event Reports, Social Media Week, November 2019
Looks at how distiller William Grant created and marketed a new whisky brand.
Case Study
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Beryl Crofton-Atkins, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019
Smirnoff, the vodka brand, promoted its Infusions drink to socially-aware consumers by partnering with Live Nation to run sustainable activations at summer music festivals across the UK.
Case Study
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Emma Bowers, WARC Media Awards, Entrant, Best Use of Data, 2019
Diageo-owned rum brand Captain Morgan ran a mobile-led campaign to personalise messaging to consumers and increase redemption of promotions in the UK.
Case Study
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MMA Smarties, Gold, South Africa, 2019
Scottish Leader, a whisky brand, raised brand awareness in South Africa by partnering with pop-culture duo I See A Different You to challenge people's perspectives by tracking their responses to various images.
Case Study
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MMA Smarties, Bronze, South Africa, 2019
Pernod Ricard, the beverages company, was able to shift drinking behaviours by launching a premium water brand in South Africa.
News
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04 November 2019
Liquidity issues and high taxes amidst a general economic slowdown has hit liquor brands operating in the world’s third largest market for alcoholic beverages.
Case Study
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MMA Smarties, Finalist, India, 2019
Royal Challenge Sports Drink, a sports drink brand, launched the first ever mixed-gender cricket match in India by garnering support using cricket influencers on social and cricketing apps.
