Rankings
•
WARC Effective 100, 2020
Premium vodka brand Absolut increased sales in Slovakia by showing the value of diversity.
Rankings
•
WARC Effective 100, 2020
Ruavieja, an alcoholic digestive liquor, encouraged brand awareness by getting Spanish people to spend more time together.
Rankings
•
WARC Creative 100, 2020
Ruavieja, an alcoholic digestive liquor, encouraged brand awareness by getting Spanish people to spend more time together.
News
•
28 February 2020
Bacardi, the drinks giant probably best known for its eponymous white rum brand, has been experimenting with voice marketing for several years and the experience of using platforms like Amazon Alexa and Google Home has prompted the company to ...
Article
•
Euromonitor Profiles, January 2020
This Company Profile from Euromonitor provides key details and analysis of Pernod Ricard, the owner of brands such as Ballantine and Absolut.
News
•
05 December 2019
Scottish distiller William Grant successfully appealed to a non-traditional audience of younger, tech-savvy drinkers with a novel use of data to not only create a new product but also to inform the marketing.
Research Paper
•
MRS Awards, Finalist, MRS Award for Innovation in Data Analytics, 2019
Brown-Forman, a spirits and wine company, mixed consumer research with a bespoke predictive model to identify the best serve that would help grow sales of one of its drinks in the UK.
Article
•
Brian Carruthers, Event Reports, Social Media Week, November 2019
Looks at how distiller William Grant created and marketed a new whisky brand.
Case Study
•
Beryl Crofton-Atkins, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019
Smirnoff, the vodka brand, promoted its Infusions drink to socially-aware consumers by partnering with Live Nation to run sustainable activations at summer music festivals across the UK.
Case Study
•
Emma Bowers, WARC Media Awards, Entrant, Best Use of Data, 2019
Diageo-owned rum brand Captain Morgan ran a mobile-led campaign to personalise messaging to consumers and increase redemption of promotions in the UK.
News
•
04 November 2019
Liquidity issues and high taxes amidst a general economic slowdown has hit liquor brands operating in the world’s third largest market for alcoholic beverages.
Case Study
•
MMA Smarties, Finalist, India, 2019
Royal Challenge Sports Drink, a sports drink brand, launched the first ever mixed-gender cricket match in India by garnering support using cricket influencers on social and cricketing apps.
Case Study
•
SABRE Awards, LATAM, Practice Area, Gold, 2019
Absolut, a vodka brand owned by Pernod Ricard, launched a limited-edition bottle on a global level called “A Drop of Love” to highlight its role in creating social change and promoting equality in Peru.
Case Study
•
Account Planning Group - (UK), Entrant, 2019
Absolut, a brand of vodka, created a viral video of its naked employees to rebuild trust in the brand in the US.
Case Study
•
Account Planning Group - (UK), Entrant, 2019
Baileys, the alcoholic drink brand, launched a social campaign globally, which gave Baileys a fun, compelling role within amateur baking.
Case Study
•
MMA Smarties, Finalist, LATAM, 2019
Orloff and Balantine's, two alcoholic beverage brands, launched a mobile survey to understand their low brand affinity and sales among Brazilian consumers.
Case Study
•
MMA Smarties, Finalist, LATAM, 2019
Beefeater, an alcoholic drinks brand, used geotargeting technology to increase sales in Colombia.
Article
•
Euromonitor Profiles, September 2019
This Company Profile from Euromonitor provides key details and analysis of Diageo, the owner of brands such as Johnnie Walker, Bailey's and Captain Morgan.
Case Study
•
James Honda-Pinder, WARC Prize for Asian Strategy, Entrant, 2019
Gin brand Hendrick's ran a tactical promotion which revitalised brand perceptions and drove sales of its gin in Singapore.
Research Paper
•
Sally Smallman and Emiliana Vidali, ESOMAR, Congress, 2019
Explains how, in ten years, Gordon’s Distilled Gin, an alcoholic drinks brand, reversed its decline by discovering new insights and changing leadership behaviours in the UK.
News
•
29 August 2019
Colour is a driver of brand awareness and is inextricably tied into a brand's visual language, argues an industry expert in a new WARC paper.
Article
•
Michael Scantlebury, WARC Exclusive, August 2019
Looks at how colour triggers a response within the brain and how marketers can use this to market effectively, particularly on social media giant Instagram.
Article
•
Euromonitor Profiles, August 2019
This Company Profile from Euromonitor provides key details and analysis of Suntory Holdings.
Case Study
•
Cannes Creative Lions, Gold, Creative Strategy Lion, 2019
Ruavieja, an alcoholic digestive liquor from Pernod Ricard, created a tool that predicted how much time people had left together in an emotional film to encourage brand recognition and awareness in Spain.
Article
•
Euromonitor Strategy Briefings, July 2019
A regional overview of spirits in Western Europe with country snapshots and an analysis of leading companies and brands in the segment.
