Home Topics Industry sectors Alcoholic drinks

Alcoholic drinks

Latest
Most Read

Filter by

Beer & cider (1,017)

Spirits & liquors (479)

Alcoholic drinks industry (general) (204)

Wines (112)

Luxury alcoholic drinks (41)

Pre-mixed drinks (39)

Search in

Case Studies (288)

Articles (63)

Research Papers (25)

News (29)

Opinion (2)

Data (2)

Rankings (70)

Show only

Recommended

(17)

Videos

(123)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

479 results found

Reset Filters

Search in

Case Studies (288)

Articles (63)

Research Papers (25)

News (29)

Opinion (2)

Data (2)

Rankings (70)

Show only

Recommended

(17)

Videos

(123)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

479 results found

Sort By

Helping Ballantine's find its soul

Case Study • APG (UK), Entrant, 2021

Ballantine's, a scotch whisky brand, launched a worldwide campaign to drive growth and contribute towards becoming a top 10 global spirit brand by 2025.

From dusty liqueur to vibrant treat: How shifting categories transformed Baileys’ global fortunes and guaranteed its future

Case Study • APG (UK), Bronze, 2021

Baileys, a liqueur brand, launched a paper to demonstrate its long-term creative strategy to increase relevance and perceptions of the brand's versatility.

Jim Beam: Shakin’ Hands & Talkin’ to Folks - How planning placed a premium on the ordinary

Case Study • APG (UK), Entrant, 2021

Jim Beam, the whisky brand, launched a campaign in America to protect the long-term profitability of the brand and change the way it was perceived.

Getting in Early Doors: How we helped Jägermeister focus on the off-trade before the pandemic made it a necessity

Case Study • APG (UK), Entrant, 2021

Jägermeister, a liquor company, launched a campaign in the UK to increase off-trade sales and volume and value of the alcohol by increasing occasion penetration.

Beam Suntory: 6ourbon 7ime

Case Study • Jay Chiat Awards, Silver, National Strategy, 2021

Beam Suntory, a bourbon whisky brand, established a new platform, 6ourbon7ime, to encourage people in the US to take an hour out of their day to relax and enjoy a bourbon.

Old Forester: Turning lemons into derby mint juleps

Case Study • Jay Chiat Awards, Silver, Brand Pivot Strategy, 2021

Old Forester, a bourbon whisky brand, increased sales by capitalising on the cancellation of the Kentucky Derby in the US.

Ginebra San Miguel: One Ginebra Nation

Case Study • Paolo De Leon, Jeremy Lopez, Nina Ginelle Valle-Caidic, Melissa Torre, Fay Ballo, WARC Awards for Asian Strategy, Bronze, 2021

Ginebra San Miguel, the Philippines' leading gin brand, crafted a five-phase multi-platform campaign to boost engagement and strengthen consumer awareness despite the pandemic.

When brands go dark: Examining sales trends when brands stop broad-reach advertising for long periods

Research Paper • Nicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, and Byron Sharp, Journal of Advertising Research, Vol. 61, No. 3, 2021, pp. 247-259

Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer.

Sipsmith: Crossing the Chasm

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Sipsmith, a gin brand, grew penetration in the UK with its campaign We Make Gin, Not Compromises.

Stillhouse: Unbreakable OOH

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Stillhouse Spirits Co, a whiskey brand, relaunched its brand in the US as one that comes in an aluminium can instead of a glass bottle.

Diageo Plc (Drink and beverages, spirits)

Article • Euromonitor Advertiser Profiles, July 2021

This Company Profile from Euromonitor provides key details and analysis of Diageo, the owner of brands such as Johnnie Walker, Bailey's and Captain Morgan.

Wray & Nephew x Kano

Case Study • SABRE Awards, EMEA, Gold, 2021

Wray & Nephew, a rum brand, increased sales in the UK by hosting a live music event with the British-Jamaican musician Kano.

Crown Royal: Igniting a spirit of generosity

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Crown Royal (Crown), a premium Canadian whiskey producer, launched a campaign in Canada and the United States to reinterpret its royal status and attract a new generation of consumers.

Johnnie Walker: Keep Walking

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Johnnie Walker, the whisky brand, stayed connected with the new generation of drinkers during the pandemic in Indonesia.

Johnnie Walker: Price in surround sound – 360

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Whiskey brand, Johnnie Walker, adapted its pricing and marketing approach to suit the COVID-19 market trends in Kenya.

Tanqueray: Searching for the special color of Seville

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Tanqueray, a gin brand, implemented a colourful multi-channel campaign in Spain to drive growth and stand out from the crowd.

Johnnie Walker: Blue Label

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2021

Johnnie Walker, a brand of Scotch whisky, increased sales of its Blue Label product by creating a design for its packaging and communications that used bespoke art pieces that captured the undiscovered sides of local cities.

BrewDog: LoneWolf Gin Re-brand

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Gold, 2021

BrewDog, a brewery and pub chain, increased sales of its LoneWolf gin brand in the UK by redesigning its bottle with an attention-grabbing wolf graphic crafted from botanicals that make up the gin.

Pernod Ricard: The time we have left

Case Study • Cannes Creative Lions, Gold, Creative Effectiveness Lions, 2021

Pernod Ricard, an alcoholic beverages company, developed an algorithm that calculated the amount of time people have left with their loved ones and launched a film to promote the liquor Ruavieja in Spain.

Port of Leith Distillery: Lind & Lime Gin

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2021

Lind & Lime Gin, a gin brand, launched its brand in Scotland by crafting its name, bottle design and story around the port district of Leith in Edinburgh.

SKYY Vodka: Pride Glass

Case Study • WARC Awards for Effectiveness, Entrant, Collaboration & Culture, 2021

Vodka brand, Skyy, created a lasting symbol of the fight for LGBTQIA+ rights to show its commitment to the cause in Peru.

Old Forester Bourbon: Old Forester turns lemons into Derby Mint Juleps

Case Study • WARC Awards for Effectiveness, Entrant, Collaboration & Culture, 2021

Old Forester Bourbon, an American Bourbon whisky brand, hosted an interactive sporting event that increased brand awareness in the USA.

Maker's Mark x The LEE Initiative Restaurant Workers: Relief Program

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Maker's Mark, a bourbon brand, partnered with The Lee Initiative to provide free meals to restaurant workers in the United States during the Covid-19 pandemic.

Skyy Vodka: Ending Digital Discrimination

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

SKYY Vodka, an alcohol brand, redirected media dollars towards marginalised publishers, particularly those from the LGBTQ and Black community in the United States.

Sipsmith: Scaling up and sustaining it

Case Study • WARC Awards for Effectiveness, Shortlisted, Sustained Growth, 2021

British craft gin Sipsmith invested in a distinctive mass-media campaign to reverse declining sales, grow share and attract new drinkers.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Baileys: From forgotten icon to global treat

Case Study • Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2020

Liqueur brand Baileys reversed its decline in sales with its global campaign Don't Mind if I Baileys.
What's working in beer and cider

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the beer and cider category.
Taking Heineken 0.0 to the parts other beers cannot reach

Case Study • Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2020

Dutch brewing company Heineken became the market leader in non-alcoholic beer with its global campaign Now You Can.
Diageo portfolio: Marketing Catalyst – Creating a culture of marketing effectiveness

Case Study • Institute of Practitioners in Advertising, Gold, Best Use of Data and Best New Learning, IPA Effectiveness Awards, 2020

Diageo, an alcoholic drinks brand, created a web-based tool to help marketers decide how to better spend their money to deliver more gross profit from its marketing globally.
Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.