Castle Lite, a beer brand, outsold competitors and grew market share by installing trackers in its fridge outlets and advertising to consumers in Tanzania where they could find the coldest beer in real-time.
Coors Light, a beer brand, supported the efforts of Tom Flores, a Latino former football player for the Las Vegas Raiders, to be accepted into the Pro Football Hall of Fame – an honour he had been consistently denied despite his football achievements.
Amid COVID and changing consumer mindsets, Sean O’Donnell, Global Brand Director of Tiger Beer, speaks to WARC’s Gabey Goh for the Marketer’s Toolkit 2022 about how the beer brand has been tackling the impact of lockdowns with creative campaigns. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Robbie Millar, VP – Global Marketing at brewing giant Carlsberg, speaks to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about why brand fundamentals still matter in e-commerce, transparency on sustainability and building long-term consumer connections. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Mohamed Salim, Adila Alias, Mira Muhamad, WARC Awards for Asian Strategy, 2021
By leveraging digital-first activity to create a virtual food festival in the midst of the pandemic, beer brand Tiger was able to boost its brand power score and drive penetration, further strengthening its bond with its target audience in Malaysia.
Guinness, a beer brewery, launched a campaign in the UK and Ireland during the Six Nations rugby championship to tackle responsible drinking by bringing about real behaviour change and squashing the stigma of drinking water.