MRS Awards Papers, Finalist, Inclusive Research, 2021
Penguin Random House(PRH), a publishing company, launched a campaign in the UK to change how the publishing industry approached publishing and marketing of Crime & Thriller books, and become more inclusive.
Curtea Veche, a publishing company, encouraged people in Romania to read by getting influencers and celebrities to create reading content that showed if they had time in their busy schedules to read, so does everyone else.
Dongnyok Shim, Int. Journal of Market Research, Vol. 63, No. 2, 2021, pp. 216-235
Consumer decision-making within a specific product category can take many forms. This study investigates the individual-specific transferal processes in new product adoption through cognitive, affective, and conative stages.
Yapi Kredi, one of Turkey's largest publishing houses, created a campaign around the smartphone feature that displayed the amount of time spent using the smartphone to encourage young people to read more books.
Google, the US internet giant, announced last week that it has reached agreement with six French newspapers and magazines over copyright payments and that talks with other media groups are continuing with the aim of reaching a “framework agreement” b
SABRE Awards, LATAM, Industry Sector, Gold, 2020
Radar Turistico, a monthly tourism publication, launched its publication during the COVID-19 pandemic to provide the travel industry with information analysis that allows brands to evaluate the situation and move forward.