ARF Ogilvy Awards (US), Grand Prix, 2021
US 2020 Census launched a campaign in the US to motivate people to self-respond to the 2020 Census, encourage online self-response for data quality and operational cost-savings and keep awareness high to encourage cooperation with door-to-door census takers to count non-responders.
Amtrak, a national passenger railroad, launched a campaign in America to make the oldest mode of city-to-city travel relevant to a whole new generation of travellers who had grown up flying and driving.
STEGLUJAN, a prescription medicine, was launched in the US to build awareness and trial the medicine among younger, more ethnically diverse Type-2 Diabetes (T2D) sufferers who were busy with a hectic lifestyle.
David Gutting, WARC Exclusive, January 2022
Details a more holistic approach – the Whole Brand Index (WBI) – to the customer experience by measuring a brand’s combined unified power, market actions and purpose in place of traditional marketing funnel metrics.
This case study looks at how American Express found success with its Small Business Saturday campaign in the US and how it grew into a social movement for local community businesses and gained the support of a US President.
This article offers an overview of how marketing drives business performance by explaining the theories of buyer behaviour, the ways that marketing can influence that behaviour and how advertising works.
James Hurman with Peter Field, WARC Exclusive, June 2020
This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.
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