Effectiveness

8,137 results found

Sort by

What we know about creativity and effectiveness

Article • WARC Best Practice, February 2019

Explores current thought and reading on the connection between creativity and effectiveness, a relationship for which there is compelling evidence, especially in terms of creating brand fame: a driver of long-term performance.

WARC Awards: Purpose shortlist announced

News • 24 April 2019

Campaigns for Absolut Vodka from Slovakia, Nippon Paint from Malaysia and the Louvre Abu Dhabi are among the 20 that have been shortlisted for the WARC Awards’ Effective Use of Brand Purpose category.

Stayfree: Take Back Your Time

Case Study • Toru Jhaveri, Sanchari Chakrabarty, Natasha Bohra, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Feminine care brand Stayfree adapted a value proposition in India to boost sales and redefine how women see sanitary pads.

EGBank: The Chronicles of Oufa and Mint

Case Study • Naila Fattouh, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Banking brand EGBank established its own startup incubator to grow its affinity with young people in Egypt and get them to open accounts.

Lifebuoy: The Adaptive Data Lighthouse

Case Study • Rituparna Dasgupta, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Lifebuoy, the soap brand owned by Hindustan Unilever, targeted the people most at risk of infections preventable by good hand hygiene to increase sales in rural India.

River Island: Labels Are For Clothes

Case Study • Zehra Chatoo, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

River Island, the British fashion brand, successfully increased revenue in the UK by running an informed social media campaign.

KFC: The Other Sanders

Case Study • Vikraman Raja, Hajar Yusof, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

KFC, the fast-food restaurant chain, used print and social media for an International Women's Day campaign in Malaysia.

Badya: The Creative City

Case Study • Naila Fattouh, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Real-estate developer Palm Hills Developments (PHD) used a combination of TV, social media and events to attract buyers to its new city of Badya in Egypt.

Stayfree: Project Free Period

Case Study • Aditya Kanthy, Toru Jhaveri, Sanchari Chakrabarty, Natasha Bohra, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Feminine care brand Stayfree created a provocative social initiative in India to drive genuine change in the lives of marginalised women.

OMO: Less screen time, more play time

Case Study • Soumya Ranjan Panda, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Detergent brand OMO created a campaign to get mums in Vietnam to spend less time on their phones and more time with their kids in summer, using TV, digital and OOH advertising.

Coca-Cola: Sunset

Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Soft drinks giant Coca-Cola used social media to drive its brand message during Ramadan in the Middle East.

Dettol: Making the Invisible Visible

Case Study • Vibha Gupta, Jitender Dabas, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Hand-sanitiser brand Dettol reduced rates of diarrhoea among children and grew penetration with an educational campaign in India.

Louvre Abu Dhabi: Why Are You, You?

Case Study • Remie Abdo, Heela Daudzai, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Louvre Abu Dhabi, a museum in Abu Dhabi, used outdoor, social media and a video to provoke a conversation about the nature of humanity in order to increase visitor numbers.

Absolut: True Colors of Slovakia

Case Study • Martin Woska, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Premium vodka brand Absolut launched a controversial campaign in Slovakia to raise brand awareness and promote a message of diversity.

Babyshop: Al Umobuwah – Putting 'Mum' into 'Parenthood'

Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Baby retail brand Babyshop used a multichannel approach and created a new Arabic word to drive brand meaning, and sales, in the Middle East.

Nippon Paint: Child Wellness Range

Case Study • Chan Su Ling, Chow Chia Yuin, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Nippon Paint, the leading Malaysian paint manufacturer, introduced its Child Wellness Range to create differentiation in the category and, without reducing prices, beat its copycat competitors to achieve a 75% increase in sales.

Babyshop: World Without Walls

Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Children's retailer Babyshop used a multichannel approach to redefine its brand strategy during Ramadan in the Middle East.

Harpic: India's Newest Matchmaker

Case Study • Vibha Gupta, Jitender Dabas, Ankit Vohra, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

India's leading toilet cleaner brand Harpic launched a print, TV and radio campaign to encourage toilet usage and grow demand in rural areas.

2019's Best of the Best in North America and Latin America

News • 23 April 2019

BBDO New York and MediaCom Mexico City top the agency rankings in two new WARC Best of the Best reports which showcase the best campaigns and companies in North America and Latin America across creativity, effectiveness and media excellence.

Australia and New Zealand's top campaigns and companies 2019