In Carnival season, the noise may appear chaotic to outsiders, but Africa’s VP Strategy, Rodrigo Maroni takes us on an insider’s view of South America’s most famous spectacle, and how planners make the Carnival happen.
Everything digital may usually be associated with the young, but it turns out that middle-aged Chinese travellers who headed abroad were the biggest users of mobiles to make purchases this Lunar New Year.
Lunar New Year means family celebrations and sweeping away the old ready to usher in the new – it’s also a hugely popular time for travel, with Bangkok emerging as the number one getaway spot for travellers in Asia-Pacific during this ...
This year’s Thanksgiving, Black Friday and Cyber Monday shopping events set new records for online sales in the US, but beyond the dollars spent, new analysis reveals how important free shipping and early promotions continue to be for ...
The Black Friday shopping event kicks off today and it comes as a new global survey reveals that 39% of respondents across seven markets intend to make purchases, although their shopping preferences vary.
Many retail brands make the mistake of getting sucked into a price spiral on Singles’ Day instead of focusing on brand attributes and consumer needs, according to one of China’s leading retail marketers.
SHANGHAI: Chinese e-commerce giant Alibaba has smashed even its own lofty expectations with a record US$25.3bn in sales – a 39% increase on last year - in just 24 hours for its annual Singles Day online shopping event.
SHANGHAI: Singles’ Day, the annual shopping event hosted by Chinese e-commerce giant Alibaba, is expected to generate a record 152bn yuan ($23bn) in sales this year and British brands are on course to perform well, according to industry ...
BEIJING: As Golden Week approaches for Chinese travellers, political tensions between the regional superpower and South Korea will disrupt package holidays, a miss that will see the peninsula miss out on a slice of an estimated 590 billion yuan ...
The current thinking and reading on Super Bowl advertising, an event for which the advertising has become as important as the sport, but the way in which people watch is changing – brands must be ready.
Jennifer Lee Burton, Jan Gollins, Linda E. McNeely, and Danielle M. Walls, Journal of Advertising Research, Vol. 59, No. 1, 2019, pp. 27-39
This research examines the influence of repeated exposure to advertisements on purchase intentions. Contrary to prior findings that wear-out happens after exposure to an advertisement 10 or more times, consumers who saw an advertisement 10 or more times had greater purchase intentions than consumers with less exposure.
This report summarises the latest research from WARC's Data platform, with a focus on the out of home advertising industry. Key findings include:
Successful brands allocate 13% of their media budgets to OOH.
Out of home CPM is routinely lower than the all media average.
Out of home accounts for 8% of global display adspend.
Digital's share of global out of home adspend is expected to rise to 45% by 2021.
A blended schedule can achieve the benefits of digital impacts with affordable reach.
Consumers are sceptical about the use of in store facial recognition for marketing.
Other key media intelligence includes Twitter turning a profit despite US stagnation, Super Bowl spots outperforming the wider US TV market, digital classified spend overtaking print for the first time, and practitioners' intentions to invest more in audience data this year.
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