Content posted on Facebook in the UK will now be fact-checked by an independent charity after years of criticism that the social network has failed adequately to address the spread of fake news on its sites.
IBM’s Weather Channel app stands accused of misleading users over the purpose of its data collection, with a lawsuit filed by the state of California highlighting the far greater responsibility companies will have to take in data gathering ...
Jaywant Singh, Benedetta Crisafulli, and La Toya Quamina, Journal of Advertising Research, Digital First, December 2018
When exposed to cause-related marketing advertisements that use guilt appeals, consumers actively try to interpret the motives behind the company’s message and consequently accept (or resist) the persuasion attempt. This study demonstrates that high-emotional-intensity cause-related marketing advertisements create suspicion that the company truly might not be committed to the social cause. If the advertisement is low in emotional intensity, however, guilt appeals lower negative inferences and act as a stimulus to foster consumer identification and positive perceptions of corporate image.
Ads depicting “harmful” gender stereotypes, such as a man refusing to do household chores or a women being less able to park a car, will be banned in the UK from next year when a new rule comes into force.
Technology companies operating in China will be required to provide detailed logs of user activity and personal information to the authorities, under strict new rules that will come into force at the end of this month.
As digital entertainment content booms both on desktop and mobile in India, industry players are having to navigate questions around statutory regulation, which has not been a major issue in this space until now.
Digital ads that met the standards set by the Trustworthy Accountability Group (TAG) witnessed 84% less fraud and invalid traffic in the first seven months of 2018, according to a new report from the advertising industry safety body.
The banning of a Christmas TV ad for retailer Iceland highlights contradictions at the heart of the UK's political ad regulations – rules, argues politicaladvertising.co.uk’s Benedict Pringle, that were made for a more limited media world and which need updating.
In a move that is likely to have big ramifications for China’s booming gaming industry, Tencent has announced it will require all players to identify themselves so their ages can be checked against police databases.
The Advertising Standards Authority, the UK industry regulator, has indicated that online advertising will be a focus of attention over the next five years and that the industry as a whole needs to get behind self-regulation.
Jamie Rayner and Elizabeth Morgan, ESOMAR, Congress, 2018
Imperial Brands, a Tobacco company, used insights automation to pave the way for the efficient democratisation of insights globally, to create a strategic role for market research within its corporation.
MANCHESTER: Foreign-owned betting firms that sponsor English Premier League football clubs are failing in their duty to pay into a fund for treating people with gambling addiction, according to the head of the National Health Service (NHS).
MENLO PARK, CA: Google staff are internally protesting the search giant’s leaked strategy to re-enter the China market, saying any move to launch a censored search engine raises “urgent moral and ethical issues”, according to ...
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
Sam Clough, WARC Best Practice, July 2016
This article seeks to establish best practices for marketing to children, both causes of parental spending and consumers in their own right - an attractive audience for marketers, they exert influence far beyond toys, to supermarket shops, family holidays, and even the car.
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