AUCKLAND/SYDNEY: Alibaba, the Chinese e-commerce giant, is piloting a blockchain supply network to improve the transparency of Australian and New Zealand food products sold on its Tmall online marketplace.
LONDON: Public Health England, the government body, has trained its focus on snacks, with financial offers designed to woo parents into buying their children healthier snacks, as reports compare the tactics of snack brands to those of Big Tobacco.
SINGAPORE: Seven soft drinks makers, including Coca-Cola, Nestlé and PepsiCo, have agreed to limit the amount of sugar in their products sold in Singapore as the government seeks to tackle issues like diabetes.
Hojoon Choi, Kyunga Yoo, Tae Hyun Baek, Leonard N. Reid and Wendy Macias, International Journal of Advertising, Vol. 32, No. 4, 2013, pp. 587-616
A multi-method study was conducted to, first, establish the prevalence of types of health- and nutrition-related (HNR) claims (nutrient content, structure/function and health claims) with benefit-seeking and risk-avoidance appeals in food advertisements appearing in magazines with large female audiences and, second, determine the effects of the two HNR-paired appeal types on females’ evaluative judgements of food advertisements.
Julia Spielvogel and Ralf Terlutter, International Journal of Advertising, Vol. 32, No. 3, 2013, pp. 343-368
This study investigates the role of physical appearance (body mass index (BMI), body shape perception, self-esteem) and variables related to eating habits (food choice, critical attitude towards food, parents’ attitude towards food) in the development of advertising literacy in children focusing on food advertising.
Denise E. DeLorme, Jisu Huh, Leonard N. Reid and Soontae An, International Journal of Advertising, Vol. 31, No. 3, 2012, pp. 547-577
Dietary supplement advertising is an important, yet neglected, advertising research subject. This article overviews the US dietary supplement industry, describes advertising practices for dietary supplement products, and reviews the existing research on the topic.
Mariea Grubbs Hoy, Courtney Carpenter Childers and Margaret Morrison, International Journal of Advertising, Vol. 31, No. 2, 2012, pp. 257-290
The FTC envisions the Children’s Advertising Review Unit (CARU) and the Children’s Food and Beverage Advertising Initiative playing lead roles in self-regulatory efforts to address advertising’s contribution to childhood obesity.
Hojoon Choi, Hye-Jin Paek and Karen Whitehill King, International Journal of Advertising, Vol. 31, No. 2, 2012, pp. 421-443
The purpose of this study was to examine the extent to which recently prevalent nutrient-content claims in food advertising are effective and how the level of effectiveness might differ between food products perceived as healthy and unhealthy.
Ross Brennan, Barbara Czarnecka, Stephan Dahl, Lynne Eagle, and Olga Mourouti, Journal of Advertising Research, Vol. 48, No. 1, Mar 2008, pp. 57-70
This article reviews the intentions and assumptions underlying calls for greater regulation of nutrition and health claims in food advertising and examines the likely impact of new European regulations on health-related claims.
Juliet Strachan and Vincent Pavie-Latour, International Journal of Market Research, Vol. 50, No. 1, 2008, pp. 13-27
For far too long the debate about food marketing to children and young people has focused on whether such marketing should be allowed in our society, instead of what the balance of that marketing should be.
Explores how the roles of modern men in society are changing and advises on how marketers should respond to this behavioural change in order to effectively advertise to men, particularly across different cultures and at a time of social change.
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
Sam Clough, WARC Best Practice, July 2016
This article seeks to establish best practices for marketing to children, both causes of parental spending and consumers in their own right - an attractive audience for marketers, they exert influence far beyond toys, to supermarket shops, family holidays, and even the car.
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