Report from the strategy consultancy Cordão, in Brazil, that looks at lessons from the pandemic for marketers, with perspectives both from the Brazilian viewpoint and insights from other global brand experts.
Marketing teams that are diverse and inclusive stand to gain a range of benefits, which extend from making smarter strategy to achieving greater impact among the communities a brand is seeking to reach.
Performance Research and Full Circle Research Co, Research on WARC, July 2020
A report from Performance Research, in partnership with Full Circle Research, that studies consumer attitudes toward NASCAR in the wake of the car racing organization banning the Confederate flag in June 2020.
Geoffrey Precourt, WARC Exclusive, July 2020
UWG, an agency network owned by WPP Group, has over five decades of experience when it comes to understanding and engaging Black consumers – and is hoping real change in tackling structural racism is now a tangible possibility.
P&G’s work proves how market leadership is bound to a willingness to embrace and encourage societal change, writes WARC’s Chiara Manco. When Cannes Lions awarded P&G the Brand Marketer of the Decade, its Chief Brand Officer, Marc Pritchard stated: “It’s important now, as ever, to continue to use our voice and creativity to be a force for good, a force for growth and a force for change.” It’s that last word, ‘change’, that can offer an insight into the FMCG giant’s leadership.
Following a week of livestreamed talks from Lions Live, a digital-content platform run by Cannes Lions, Stephen Whiteside, WARC’s Reports Editor, looks at the biggest takeaways from five days of inspiring thought leadership.
James Hurman with Peter Field, WARC Exclusive, June 2020
This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.
The winners of the 2020 North America SABRE Awards can inspire brands looking to progress social change, writes WARC’s Chiara Manco. Many of the winners of the 2020 North America SABRE Awards show how to tackle different forms of bias, prejudice and discrimination.
The COVID-19 pandemic has seen brands attempt to shift emphasis from simply selling a product or service to effecting real-world change, but that’s what many of the most effective campaigns were already doing, according to a new WARC report.