Companies and brands urgently need to become more responsible in the way they behave and adopt a longer-term outlook if they are to prosper in the difficult times that lie ahead, according to the ex-CEO of Unilever.
Martin Broad, Nielsen, A Nielsen Insight Report: December 2018
Advertisers in the UK have started to place concerns about plastic in their marketing plans, with references to plastic and plastic waste up four-fold in TV and print communication year on year – and the impact brands can have on helping tackle the problem is only likely to evolve.
A new global initiative that aims to cut down the amount of waste generated by packaging is being supported by about 25 consumer goods companies, including Nestlé, PepsiCo, Procter & Gamble and Unilever.
Sustainability is a point of focus for the world’s biggest advertiser. WARC's Geoffrey Precourt explores how P&G’s chief brand officer is working with the ANA and Cannes Lions to make it an industry priority, too.
LONDON: UK banks are failing in their above-the-line efforts to promote themselves as socially responsible organisations, new research suggests, but owned and earned experiences could be a more effective way to achieve a similar outcome.
NEW DELHI: Starbucks may have grabbed headlines by banning plastic straws but one Indian state is taking further-reaching action by banning the use of all single use plastics and introducing buy-back schemes.
NEW YORK: BlackRock, the asset-management company, has provided a high-profile endorsement for organizations that pursue a clear social purpose by suggesting this type of approach, rightly applied, is critical for long-term growth.
NEW YORK: Citi, the financial services provider, has demonstrated how brands can take a nuanced approach to entering political territory with its introduction of rules that govern the sale of firearms by partners and clients in the retail space.
NEW YORK: Johnson & Johnson, the healthcare company, is increasingly applying its business savvy to corporate social responsibility programs, marking the latest step in its long-term commitment to doing good.
Stephen Whiteside, Event Reports, Techonomy, May 2018
Citi, the financial-services provider, introduced a new policy regarding the sale of firearms by its partners, a move that shows the complex issues that brands must take into account when entering the political arena.