Australian Effie Awards 2023

Celebrating the great ideas that achieve real results and the strategy that goes into creating them

Australian Effie Awards logo

About the Awards

The annual Australian Effie Awards, presented by the Advertising Council Australia, recognise the year’s most effective advertising and marketing communications campaigns.

The most recent Awards were announced in November 2023 and all the winning cases studies are available to read here on WARC.

Find out more about the Advertising Council Australia

Campaign image of a man in the sea in black and white

Gold

How anti-ordinary thinking drove anti-ordinary results for Tasmania’s off season

Brand
Tourism Tasmania
Agency
BMF Sydney
Country
Australia

Tourism Tasmania showed visitors that a winter holiday in Tasmania was a unique opportunity through a campaign shot entirely in black and white that appealed to the audience's senses through visceral, zoomed-in photography on billboards.

Campaign image of a hot dog on a billboard

Go a Moe's

Brand
Moes
Agency
Showpony
Country
Australia

Moe's launched the "Go a Moe's" campaign to increase sales and awareness with a 30-second ad which features two hero characters singing the catchy "Go a Moe's" jingle while they wolf down hot dogs at various locations.