APG Australia Strategy Awards

Rewarding influential thinking that demonstrates the value of strategy

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About the Awards

The Account Planning Group Australia (APG) is a key group within The Communications Council. The biennial APG Strategy Awards reward influential thinking that demonstrates the value of strategy.

The most recent Awards were held in October 2021 and all the winning case studies are available to read here on WARC.

Find out more about APG Australia

NRMA_Insurance_First_Saturday

Gold 2021

NRMA Insurance: First Saturday

Brand
NRMA Insurance
Agency
CHE Proximity
Country
Australia

NRMA Insurance, an insurance brand, encouraged Australians to make their homes safer by asking them to dedicate the first Saturday of each month to carrying out safety tasks around their home.

Tourism New Zealand: Good Morning World

Gold 2021

Tourism New Zealand: Good Morning World

Brand
Tourism New Zealand
Agency
Tourism New Zealand
Country
New Zealand

Tourism New Zealand, a tourist board, promoted New Zealand as a tourist destination by giving New Zealanders the role of greeting the entire world each new day with a 'Good Morning' for a whole year.