American marketing, consumers & brands

North America

Warc News, 09 October 2015
NEW YORK: Most advertisers have already leveraged some form of advanced TV in their marketing efforts and most expect it will become a significant advertising platform within five years, a new report says. A survey of 255 brand and agency decision-ma.

Warc News, 09 October 2015
NEW YORK: Advertising executives remain positive about native advertising according to a new study which also suggests the format may be nearing its limits in terms of share of ad spending. Advertiser Perceptions Inc (API) surveyed 312 ad executives .

Warc News, 08 October 2015
MIAMI: Marketers should exploit the instant measurability of digital to pursue more calculated risks on behalf of their brands, according to a leading executive from Burger King. Fernando Machado, Burger King's svp/global brand management, discussed .

Warc News, 08 October 2015
LONDON/NEW YORK: B2B marketers need to ditch the B2B emphasis in their advertising and instead think in terms of H2H, or human-to-human, a leading industry figure has said. Writing in the current issue of Admap, Devra Prywes, vp/marketing and insight.

Warc News, 07 October 2015
NEW YORK: Marketers have noted the success of Coca-Cola's long-running Share A Coke campaign, with more food and drinks brands exploring how they can exploit packaging to connect with consumers. The customised cans, with people's names replacing the .

Jay Chiat Strategic Excellence Awards, Honorable Mention, 2015

This case study describes how Bud Light, a light beer brand, launched a national, locally-activated campaign in the US to increase its market share amongst millennials over summer months.

Jay Chiat Strategic Excellence Awards, Gold, 2015

This case study describes how fragrance brand P&G Prestige overcame the impossibility of trialling fragrance through digital media by using memory and emotion to describe the product.

Jay Chiat Strategic Excellence Awards, Honorable Mention, 2015

This case study shows how Air Wick, an air care brand, created an emotional brand story to drive sales in the US.

Geoffrey Precourt, Event Reports, 4A's Strategy Festival, October 2015

This event report demonstrates how Under Armour, the sports apparel brand, in partnership with agency Droga5, effectively connected with female consumers despite the brand’s overwhelmingly masculine heritage.



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