USA

American marketing, consumers & brands

North America


Warc News, 22 May 2015
CHICAGO: The advertising industry's definition of an online video "view" does not allow enough time for three quarters of viewers to identify the brand or product being sold, according to a new survey. STRATA, a supplier of media buying and selling s.

Warc News, 21 May 2015
DALLAS, TX: Online and mobile ads are major threats to IT security, according to a new report which highlights malvertising and adware among the ongoing challenges the industry needs to address. In Bad Ads and Zero-Days: Reemerging Threats Challenge .

Warc News, 21 May 2015
NEW YORK: The automotive industry in the US is set to spend $7.3bn on digital advertising this year, with the greater part of that allocated to direct response according to a new report. Insights provider eMarketer said that only the retail sector wo.

Warc News, 20 May 2015
NEW YORK: Millennials have received a lot of attention from marketers in recent years but their focus is shifting as "centennials", the younger brothers and sisters of Gen Y, are reaching adulthood. A new report from JWT Intelligence described Gener.

Warc News, 20 May 2015
SAN FRANCISCO: Cinematic Pins and buying inventory on a cost-per-engagement basis are among the new options being offered to advertisers on Pinterest, the fast-growing visual sharing network. Tim Kendall, Pinterest's general manager of monetization, .

Stephen Whiteside, Event Reports, IEG Sponsorship, May 2015

This event report outlines how adidas, the sports brand, scored an unlikely success at the 2014 World Cup through establishing a Twitter account for its official match ball, the "brazuca".


Stephen Whiteside, Event Reports, IEG Sponsorship, May 2015

This event report outlines how the Mayo Clinic tied a sponsorship program with the Minnesota Timberwolves and Lynx basketball teams to a new strategic vision.


Geoffrey Precourt, Event Reports, ANA Media Leadership, March 2015

This event report shows how Clean & Clear, the brand of teen-focused dermatological products made by Johnson & Johnson, ramped up its efforts in the online video space.


Geoffrey Precourt, Event Reports, ANA Media Leadership, March 2015

This event report sets out a framework for branded video content, with three key types of content.

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