American marketing, consumers & brands

North America

Warc News, 03 July 2015
NEW YORK: He may be a billionaire and a US presidential candidate, but many brands have concluded that the nation's Hispanic community is more valuable to them than any potential association with Donald Trump. Macy's, the department store chain, has .

Warc News, 03 July 2015
NEW YORK: Mobile and programmatic are strong emerging trends in digital marketing in Brazil according to an industry figure. Users in Latin America are very highly engaged with mobile, Maren Lau, CMO at IMS Internet Media Services, a digital marketin.


Visa (Financial)
Euromonitor Profiles, June 2015
This Company Profile from Euromonitor provides key details and analysis of Visa. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Stephen Whiteside, Event Reports, INMA World Congress, May 2015

This event report discusses how The New Yorker, the magazine owned by Condé Nast, boosted online readership and subscriptions by changing its approach to paywalls.

Warc News, 02 July 2015
SAN JOSE, CA: Binge-watching TV, or watching more than three episodes of a series a day, is enjoyed by a full 92% of viewers but it seems it can also induce lost sleep and even sadness, a new survey has revealed. According to TiVo's latest Binge View.

Warc News, 02 July 2015
NEW YORK: Emojis have helped 1-800-Flowers, the flower and gourmet food delivery firm, engage mobile consumers in a way which reflects its core brand "mission". Amit Shah, the company's svp/online marketing, mobile and social, drilled down into this .

Warc News, 01 July 2015
NEW YORK: A paper in the latest issue of the Journal of Advertising Research (JAR) offers a new way to examine the marketing efficacy of sponsorship programs. Visual-imagery theory represents the starting point for a paper written by Angeline G. Clos.

Stephen Whiteside, Event Reports, Internet Week New York, May 2015

This event report describes a Mother's Day campaign from 1-800-Flowers which used emojis to engage consumers and encourage purchase.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how US shoe store Foot Locker shone in the booming basketball shoe market.



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