USA

American marketing, consumers & brands

North America


Warc News, 31 July 2015
NEW YORK: Measurement remains a "lagging competency" for brands compared with the increasingly sophisticated slate of tools available for creating content, a leading executive from AT&T has argued. David Christopher, AT&T Mobility's chief mar.

Warc News, 31 July 2015
NEW YORK: That agency adspend is increasingly moving to digital has long been recognised, but new research pinpoints just how much revenue the channel is taking from TV. According to Standard Media Index (SMI), the data firm that tracks 80% of nation.

Stephen Whiteside, Event Reports, Ad Age Digital Conference, April 2015
This event report outlines Burger King's approach to "storymaking", which is a distinct approach from the more traditional "storytelling" pursued by brands. While storytelling typically takes the form of brands pushing out narratives, storymaking involves entering conversations that have already gained digital traction organically.

Warc News, 30 July 2015
NEW YORK: While Walmart is the top retail destination for millennials, they tend to shop there for groceries and prefer Target in many key categories, new comparative analysis suggests. According to Ohio-based Prosper Insights, Walmart has two-and-a-.

Warc News, 30 July 2015
SAN FRANCISCO: Although US mobile users habitually access social network apps when they wake up, and entertainment apps before they go to bed, news and information apps secure the most loyalty, a new study has found. Based on analysis of its audience.

Warc News, 30 July 2015
NEW YORK: Taco Bell, the quick-service restaurant chain, is drawing on the more than 20 million digital conversations relevant to its brand each year to deepen its consumer understanding. Tressie Lieberman, the company's vp/innovation and on-demand -.

Stephen Whiteside, Event Reports, Advertising Age Digital, April 2015

This event report addresses how Taco Bell, the quick-service restaurant chain, has refined its presence on social media.


Stephen Whiteside, Event Reports, Advertising Age Digital, April 2015

This event report discusses the measurement challenges facing brands, based on the experience of AT&T, the telecoms company.


Geoffrey Precourt, Event Reports, ARF Audience Measurement, June 2015

This event report details cleaning brand Clorox's attempts to move beyond targeting mothers with "lily-white sheets" and engage new audiences, including millennials and men.

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