USA

American marketing, consumers & brands

North America


Warc News, 28 August 2015
NEW YORK: Chief marketing officers are shifting their budgets away from individual channels and placing greater emphasis on the entire customer journey, a new study has found.The CMO Club, in partnership with IBM, conducted research among 100 of th.

Warc News, 28 August 2015
NEW YORK: Brands seeking to translate content into other languages might benefit from training their marketers to be more "global-friendly", a leading executive from Dell has argued. Wayne Bourland, the technology company's director/global localizati.

Warc News, 28 August 2015
NEW YORK: Mobile video ad campaigns shot vertically can deliver a significant increase in completion rates according to adtech firm Celtra. One such campaign for Audi, designed around the car marque's involvement in the Le Mans race, achieved a 36% c.

Warc News, 27 August 2015
NEW YORK: US publishers report that more than half of visits to their digital properties are coming from mobile devices but that these are contributing less than one fifth of digital ad revenues. That's the case at the The Wall Street Journal Digital.

Warc News, 27 August 2015
NEW YORK: Vloggers are significantly more likely than TV or movie stars to influence millennial purchase intent but brands have yet to fully exploit the opportunities they offer a report has said. Think tank L2 highlighted the relative influences o.

Stephen Whiteside, Event Reports, Brand2Global Webinar, August 2015

This event report outlines how Dell, the technology group, translates its marketing content in overseas markets – a difficult task given it aims to work in 28 languages.


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2015

This event report drills down into the content model behind Coca Cola Journey, the soft drinks manufacturer's official website.


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2015

This event report outlines how Coca-Cola Journey, the soft drinks firm's official website, tapped into an opportunity presented by the finale of "Mad Men", the hit TV show.


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2015

This event report covers MasterCard's brand strategy on mobile - an approach being shaped by the concept of "mobility", rather than focusing on certain devices.

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