SABRE Awards

Benchmarking the best PR work from across the globe

Browse latest case studies


About the Awards

The SABRE Awards are the world’s largest PR awards programme, recognising superior achievement in branding and reputation in North America, EMEA, Asia-Pacific, Latin America, South Asia and Africa.

The awards are delivered by The Holmes Report, the authoritative voice of the global public relations industry.

Find out more about The Holmes Report

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North America SABRE Winners

The most recent North American Awards were announced in May 2018 and winning cases studies are available to read here on WARC.

Platinum SABRE for Best In Show

Aflac

Aflac 'outducks' a reputational deficit

Brand Aflac
Agency FleishmanHillard
Country United States

Insurance company Aflac used PR to showcase its commitment to corporate social responsibility.

It created 'My special Aflac Duck', a smart toy to help comfort kids facing cancer, and positioned its executives as thought leaders to media.

The campaign yielded 794 earned stories and nearly two billion impressions, helping Aflac meet its $1.5m donation promise to childhood cancer.

Diamond SABRE Awards

Road to worldwide relevancy

Brand Turtle Wax
Agency Zeno Group
Country United States

Energy efficiency saving matters

Brand Columbia Gas of Ohio
Agency Fahlgren Mortine
Country United States

LATAM SABRE Winners

The most recent Latin American Awards were announced in May 2017 and winning cases studies are available to read here on WARC.

Recyclables that are worth kwh

Brand AES Eletropaulo
Advertiser AES Eletropaulo
Agency Press Porter Novelli
Country Brazil

Stay with El Chavo del 8

Brand AirBnB
Advertiser AirBnB
Agency JeffreyGroup
Country Mexico

Safe stories / Histórias seguras

Brand Ananse
Advertiser Ananse
Agency Ketchum/Little George
Country Brazil

#QuéOnda (What's Up With)

Brand Avon Foundation
Advertiser Avon
Agency LLORENTE & CUENCA
Country Argentina

Beauty empowers women

Brand Avon Foundation
Advertiser Avon
Agency LLORENTE & CUENCA
Country Argentina

Breaking prejudice

Brand Suvinil Maxx Rendimento
Advertiser BASF
Agency Máquina Cohn & Wolfe
Country Brazil

#RespireAgosto digital campaign

Brand Bristol-Myers Squibb
Advertiser Bristol-Myers Squibb
Agency Ogilvy Public Relations
Country Brazil

'Julieta' CASMU electronic medical history

Brand CASMU
Advertiser CASMU
Agency Improfit
Country Uruguay

Need for speed - own the streets

Brand Electronic Arts
Advertiser Electronic ArtsU
Agency S2Publicom, Weber Shandwick
Country Brazil

A communications way for legendary communications at Kimberly-Clark

Brand Kimberley-Clark
Advertiser Kimberly-Clark Latin America Operations
Agency n/a
Country Latin America

Opening the internet to indigenous cultures

Brand Mozilla
Advertiser Mozilla Corporation
Agency JeffreyGroup
Country Latin America

Football in Latam - A passion cultivated in small-sided roots

Brand Nike
Advertiser Nike
Agency Extend Comunicaciones
Country Latin America

ONEMI - A reputational rebirth

Brand Oficina Nacional de Emergencia
Advertiser Oficina Nacional de Emergencia
Agency Extend Comunicaciones
Country Chile

How to grow a tourist destination in an unstable economy?

Brand PROMPERÚ
Advertiser PROMPERÚ
Agency Axon
Country Peru

Puerto Ventanas: Open to the community

Brand Puerto Ventanas
Advertiser Puerto Ventanas
Agency Extend Comunicaciones
Country Chile

Transforma Project – How communication helped build an Olympic legacy

Brand Rio 2016 Olympic and Paralympic Games
Advertiser Rio 2016 Olympic and Paralympic Games
Agency Approach Comunicação
Country Brazil

Mobilizing against Zika

Brand Unicef
Advertiser Unicef
Agency JeffreyGroup
Country Brazil

One tree, one voice

Brand Unilever
Advertiser Unilever
Agency Press Porter Novelli in partnership with CRITICAL MASS
Country Brazil

Beauty skin deep

Brand Vaseline
Advertiser Unilever
Agency Press Porter Novelli
Country Brazil

Sustainable business

Brand Unilever
Advertiser Unilever
Agency URBAN Grupo de Comunicación
Country Latin America

From unknown to referent

Brand VeriTran
Advertiser VeriTran
Agency Edelman
Country Argentina