Camargo Corrêa Infra: Rebuilding An Icon
Brand Camargo Corrêa Infra
Advertiser Camargo Corrêa Infra
Camargo Corrêa Infra reversed negative perceptions of the brand after it was involved in a scandal through a redesign of its website and communications.
The rebranding of the website gives free access to public contracts, positioning the brand as the protagonist of the new infrastructure industry landscape with transparency and integrity.
The company is now positioned in news articles that discuss the industry's ethical issues, showing that it is already operating under a different mindset.