B2B

Marketing to the business world

Decision Making


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Banco Popular de Puerto Rico stimulated growth in the number of digital transactions undertaken.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Australian underwear retailer BONDS changed the perception that its bras were an inferior product.


Case Study

PETA: 98% human
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how PETA (People for the Ethical Treatment of Animals) reduced the use of primates for entertainment purposes in the USA.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how CNA, a school in Brazil for teaching English, established its presence in the field by a new approach to how students learnt.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the US Air Force improved perceptions of the STEM opportunities available to attract high school students into considering it as a career.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Lulea Government /Lulea Business Agency in Sweden encouraged the development of datacentres in a remote polar region.


Laura Mazur, Market Leader, Quarter 2, 2015

This article looks at the ambitious plans of some finance companies to change the landscape of SME lending through a combination of marketing and technology.


Research on Warc, Ehrenberg-Bass Institute, February 2015

This report analyses how changes in lifestyle and media have changed how business executives access business and finance news content, suggesting that traditional targeting of working hours no longer holds true.


Geoffrey Precourt, Event Reports, IAB Annual Leadership, February 2015

This event report shows the New York Times Co is enhancing the services it offers to brands by developing an in-house unit which is aiming to resemble a 'creative start-up'.

WARC RECOMMENDS


WARC BRIEFING

B2B

An overview of the B2B marketing sector


CASE STUDY

American Express: Small Business Saturday

How a financial services giant established a national event


ARTICLE FOCUS

How best to market to professionals?

Millward Brown on using media to reach a B2B audience


ARTICLE FOCUS

Brand strategy for B2B companies

What B2B and B2C brands have in common