B2B

Marketing to the business world

Decision Making


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study describes a campaign to promote the University of Manitoba (in Canada) as an education destination for school leavers.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how Moms Demand Action for Gun Sense in America (MDA) spread an anti-firearms message in the US by targeting Starbucks, the coffee chain.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how York University, a post-secondary educational centre in Canada, reversed a decline in applications with an inspirational and aspirational message featuring current and past students.


Geoffrey Precourt, Event Reports, ANA Brand Masters, February 2015

This event report demonstrates how Target, the retailer, has extended its sustainability efforts to cover the advertising production process.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study explores how two of Australia's top wine experts, Dan Sims and Ben Edwards, successfully launched Two Men, a brand of Argentinian Malbec, into Australia.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study explains how dish care brand Fairy UK dramatically reduced production costs by implementing a more effective design of its Shelf Ready Packaging (SRP).


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study describes how a complete re-branding and design overhaul saw Fair Trader, a cooperative model based on selling fairly traded products in the UK, move from loss to profit in just 12 months.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study describes how Irish Spring, a brand of bar soap and body wash in the US and Canada, dramatically increased sales by redesigning its product to attract the coveted millennial market.


Case Study

OTE: Brand launch
Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study demonstrates how OTE, a nutritional sports drink, launched into a saturated market in the UK to become a firm favourite with athletes in a single year.

WARC RECOMMENDS


WARC BRIEFING

B2B

An overview of the B2B marketing sector


CASE STUDY

American Express: Small Business Saturday

How a financial services giant established a national event


ARTICLE FOCUS

How best to market to professionals?

Millward Brown on using media to reach a B2B audience


ARTICLE FOCUS

Brand strategy for B2B companies

What B2B and B2C brands have in common