Warc News, 31 August 2015
LONDON: The rise of discount supermarkets and the success of own-label raises many questions for brands, not least how they can cope with what appears to be a shift in the psyche of UK consumers. Own-label accounted for 51.3% of UK grocery shopping .
Warc News, 28 August 2015
LONDON: UK consumers want their online news to be free at the point of consumption, a survey finding reinforced by data which highlights the fact that the slowest growing newsbrands are those operating paywalls. A poll of 1,055 adults for The News Hu.
Warc News, 18 August 2015
SHANGHAI: Brands can achieve significant improvements in campaign performance by increasing their share of spending on mobile to between 8% and 15% according to a study for The Coca-Cola Company in China. A Smart Mobile Cross Marketing Effectiveness .
Warc News, 13 August 2015
SHANGHAI/NEW YORK: Johnson & Johnson, the healthcare and consumer products business, is taking a more experimental approach to its marketing in China, driven in part by the requirements of digital, a leading executive has said.. "We have to be f.
Warc News, 12 August 2015
LONDON: Around six in ten of the UK population will watch a digital video in 2015, a proportion that is continuing to grow and one reason that online video advertising expenditure is forecast to account for a quarter of all internet display adspend b.
World Economics, World Economics, Global Marketing Index, World Economics, July 2015
This article summarises the results of July's Global Marketing Index. It observes that TV’s share of marketing budgets is declining due to the vibrant growth of new media.
James McDonald, Warc Data, July 2015
This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.
Warc Data, July/August 2015
This article explores global spend on sponsorship, which is forecast to rise to $57.
Lena Roland, Event Reports, IAA Leadership Forum, May 2015
This event report looks at how the advertising world is set to change over the next few years.