Warc News, 22 May 2015
BERLIN: The European online advertising market has doubled in five years, according to new figures from IAB Europe which show it grew 11.6% last year to reach a value of €30.7bn. The AdEx Benchmark 2014 report covers 27 European markets and showed th.
Warc News, 21 May 2015
NEW YORK: The automotive industry in the US is set to spend $7.3bn on digital advertising this year, with the greater part of that allocated to direct response according to a new report. Insights provider eMarketer said that only the retail sector wo.
Warc News, 13 May 2015
LONDON: Global advertising revenue from online video is set to grow 70% over the next three years, according to new figures, with television expected to suffer as a result. Data from insights provider IHS and video analytics company Vidiro highlighte.
Warc News, 08 May 2015
NEW YORK: Digital marketers are missing a trick by failing to direct potential consumers to the nearest purchase location according to two recent studies. PlaceCodes, a location-based mobile marketing company, looked at the performance of the top 100.
Warc Data, May 2015
This article explores adspend on cosmetics and toiletries, a category which accounted for $21.
Patrick Adams, Admap, May 2015
This article describes a new study which reveals that the relevance of the message environment is more important than the quality of the medium in which it is placed.
Magnus Fitchett, Admap, May 2015
This article argues that advertisers need to make better use of data and technology to deliver content to people in the right context and build personal connections.
Richard Shotton, Admap, May 2015
This article argues that advertisers should optimise the timing, social setting and media context of ads to influence purchase decisions and maximise effectiveness.
Phil Shaw, Admap, May 2015
This article argues that, rather than prioritising between technology and creativity, the key to success is in developing creative big ideas that are true to the brand, and using data and technology-driven approaches to execute them in the right context.