A subscription will provide you with the latest advertising expenditure data from 80 global markets, authoritative adspend forecasts for 12 key countries, a comparison of global media costs and forecasts of media inflation. You will also have access to a range of media usage statistics and useful benchmarking tools.
- Identify and anticipate global advertising and media trends
- Produce budgets and business plans based on authoritative forecasts
- Benchmark media costs by market, medium and target audience
- Make better decisions based on reliable data
A subscription to WARC Data will provide you with online access to:
Advertising Expenditure Database
Covering 80 countries across seven major media, and with almost 30 years of continuous data, you can access standard datasets in Excel or build customised tables.
International Advertising Forecasts
WARC's forecast for 12 key markets (Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK and US). Projections cover the next two years and are updated quarterly. Download in Excel format, or view a PowerPoint summary.
Consensus Advertising Forecast
An invaluable round up of the latest advertising predictions for key markets (Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Russia, UK & US). Available in PowerPoint.
Costs per 100 GRPs and CPT/CPM by medium and target audience for over 40 countries, in Excel for easy manipulation. Media covered: Newspapers, magazines, TV, radio, cinema, out of home, internet. Target audiences covered: Adults, men, women, children, main shoppers, young adults, upmarket adults, businessmen.
Media Inflation Forecasts
CPT/CPM inflation estimates for the year ahead.
Media consumption data across a number of traditional and digital channels in 32 major markets. The channels monitored include both Linear and Online TV, Broadcast and Online Radio, Print and Online Press, Gaming and Social networking. Data regarding second-screen activity by device, namely Mobile, Desktop PC, Laptop PC, Tablet and E-Reader are also available.