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Gunn Report

Gunn Report is the global index of excellence in advertising. It identifies the most awarded and applauded ideas in the world and their creators.

A subscription will provide you with the Gunn 100 ranking of the world's most creative advertising ideas and the WARC 100 ranking of the world's best advertising based on performance in strategy and effectiveness awards.

As well as the full Gunn Report rankings, a subscription includes access to information, data and intelligence through its databank, commentaries, a viewable library of over 5,000 creative campaigns and exclusive research, reports and analysis.

Why subscribe?

  • Discover the world's best creative campaigns, agencies, networks, brands and countries with the annual Gunn 100 ranking of creativity.
  • Find the campaigns that deliver for clients, brands, agencies, networks and countries with the annual WARC 100 ranking of effectiveness.
  • Tap the Gunn Library for award-winning creative work across print, film, OOH and digital since 1999.
  • Gain insights from exclusive analysis and research on creativity and its role in driving effective marketing.

A subscription to Gunn Report will provide you with online access to:

Gunn 100 ranking
A ranking of the world's most creative advertising – find all the league tables and commentaries from every yearly Gunn Report since 1999.

WARC 100 ranking
The world's best advertising based on performance in strategy and effectiveness awards – find all the leagues tables and extra WARC 100 content since the rankings began in 2014.

Gunn Media 100 ranking
The world's best media ideas in advertising, based on their performance in media awards shows.

Gunn Library
A searchable database of award-winning creative work based on category, media channel and geography, featuring thousands of campaigns from around the world since 1999.

Reports and analysis
Exclusive research, analysis and reports on creativity, effectiveness and the relationship between them that drives marketing results. Archive content includes the classic IPA/Gunn study on the effectiveness of creativity, annual Cases for Creativity reports on trends in creative effectiveness, and Bullets from Gunn – a collection of award-winning creative ideas that have delivered business results.

Gunn Report

Not yet a subscriber but want to try Gunn Report? Request a demo of the service to find out more.