Search Tips

Basic word searches

Warc's search engine automatically searches by default across the titles, subject tags, main text, summaries and authors of all documents. Results are returned by relevance: i.e. the documents that match your search term most closely are returned first.

The search engine prioritises those documents that match all of your search words. After these, or when it is unable to match all your search terms, it returns those that best match as many of your search terms as possible.

Exact phrase searches

If you want to search for documents that contain a specific phrase, enter the phrase in "double quotes".

Searching by document type

You can confine your results to specific document types - Case Studies, Articles, Research Papers, News and Charts - by using the drop-down menu beside the search box.

Reordering and refining search results

Search results can be reordered by date (newest first or oldest first) by clicking on the 'Sort by:' option.

Results can also be filtered by content type - Case Studies, Articles, Research Papers and News - using the tabs at the top of search results pages.

The left-hand column of the search results pages contains a wide range of further refinement tools to help you pinpoint the information you need. These include the ability to narrow by:

  • Date range: view documents within a specific publication period (e.g. 2007-2010)
  • Source: focus on documents from a specific source (e.g. just Admap articles)
  • Country: view documents that relate to or mention a specific country
  • Industry sector: refine your results to documents about a sector (e.g. Food)
  • Brand: view documents that relate to individual brands

Users also have the opportunity to word search within your current results.

Any refinements you make will automatically be applied to your search results. These selections are summarised in the box headed 'Your Current Refinements' at the top of the left-hand column. You can easily undo any refinements you've made by clicking the grey crosses that appear beside each refinement.

Saving searches

This 'Your Current Refinements' box includes the additional option to save a specific set of search results at any point during the refinement process. These searches will then be stored in the Saved Searches area of your Warc toolbar, the black bar that runs across the bottom of your browser window.

You need to be logged in to the site to save searches and use the other functions offered by the toolbar.

Boolean searches

The Warc search engine supports Boolean searching, which enables complex search expressions to be created by chaining keywords together using standard operators such as 'OR', 'AND', 'NEAR' and 'NOT'. These operators must be entered in UPPER CASE.

For example: advertising AND children NEAR toys AND NOT food

Other search options and tools

More search options, including combinations of keyword criteria, content field, date range and publication source, are available using the Advanced Search.

Warc's entire collection of case studies can also be searched by industry sector, campaign objective, media, region and target audience using the Case Finder tool.