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Article

This article discusses some of the miscommunications between marketers and the rest of the leadership and how to bridge them.

Article

Publicis’ Ashley O’Rourke shares insights on the state of sports sponsorship in Australia and where future opportunities lie at the Mumbrella Sports Marketing Summit.

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At the Mumbrella Sports Marketing Virtual Summit, panellists shared insights on where Australia stands in the sports marketing landscape.

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The likes of Klarna, Affirm and Afterpay are growing rapidly – evidence of the popularity of the ‘buy now, pay later’ (BNPL) model with consumers.

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Shell, the energy giant, has used a ‘business-to-human’ marketing strategy to connect around issues that are often viewed through a strictly business-to-business lens.

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Business-to-business (B2B) marketers should give deep, human insights the same exalted status as consumer brands do in developing their campaigns.

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Tenzing Natural Energy is an energy drink with a different proposition from the big players in the market.

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This article discusses the updated 2020 results from DVJ Insights’ growth study exploring why winners grow more than the average and why losers grow less.

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A survey by Vox, the media company, and SightX, the research-software provider, identified a major gap between the current digital experience and consumers’ ideal online environment.

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Bain & Co., the consultancy, has established that business-to-business (B2B) firms with strong customer loyalty have various advantages for long-term success.

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Brand and Deliver’s Erik Winther Paisley outlines how communities form online and the need for brands to engage at the Zee Melt conference.

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Patagonia’s European marketing director explains how the company doesn’t just talk about an abstract purpose; the brand and its employees act directly to address these issues.

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The Association of National Advertisers (ANA), the trade organization, has demonstrated how diversity and inclusivity can be connected to brand growth in a holistic way.

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At DigiCon Omni, BBH Asia Pacific’s Jacob Wright makes the case for why embracing aesthetics in brand building strategy is the way forward.

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The B2B Institute, a think tank funded by LinkedIn, the business-orientated social network, has outlined three major trends that it believes will shape business-to-business marketing in the next decade.

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At the Digital Media Asia conference, publishers in APAC share lessons learnt in the ongoing mission to engage and convert readers.

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Omnicon Media Group’s Stephen Li takes a reflective look at how the developments of the year have impacted the marketing and advertising industry.

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During the 2020 Zee Melt conference, Victoria Loomes, head of premium content at TrendWatching UK shared insights on trends shaping the post-pandemic consumer.

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At Zee Melt, Sixieme Son’s Ella Duda, outlines why sonic branding is something brands can no longer ignore or approach as an afterthought.

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French food business Danone, now an entreprise à mission, is taking a systematic approach to creativity across all its brands.

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At DigiCon Omni, Havas’ Maria Garrido outlines the key takeaways from a global study on consumer expectations of brands in culture.

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Analysis by Nielsen, the research firm, has demonstrated why Asian Americans are a critical audience for marketers to include in their strategies.

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Pernod Ricard, the spirits manufacturer, has responded to social disruption with a purpose-driven mindset that feeds back to its core values.

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This article outlines the approach marketing research company Savanta takes to trends.

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Procter & Gamble (P&G), the fast-moving consumer goods manufacturer, is putting consumers at the heart of its efforts to achieve cross-platform measurement.