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Article

Explores current thoughts and writing on LGBT audiences, including the importance of audience understanding and authentic commitment to supporting the community.

Case Study

During the Covid-19 pandemic, Claro, a Colombian telecommunications operator, held a virtual pride walk in Colombia to stand out among other brands that show their support for the LGBT+ community during Pride month.

Rankings

Vodka brand SKYY grew brand awareness and supported the LGBT+ community in the US by working against blacklisting of LGBT+ words in publishing.

Article

This article explains the factors and considerations for marketers when speaking to an LGBT audience in the United States, including facts and figures around the community and why brands should pay attention.

Research Paper

This paper explains how Kantar TNS Cambodia turned LGBT opponents into allies through a research guided program strategy.

Case Study

Doritos, a tortilla chip brand, promoted its diversity and inclusion initiative, DORITOS' RAINBOW, in Mexico by launching a special edition pack, diversity workshop, influencer campaign and pride parade float.

Article

Survey conducted by the Association of National Advertisers (ANA) of marketers, assessing portrayals of the LGBTQ+ community in advertising over the past twelve months.

Opinion

Speak Media’s Laura Smith calls on brands to take a stand on issues that matter and be the change they want to see.

Case Study

Vodka brand, Skyy, created a lasting symbol of the fight for LGBTQIA+ rights to show its commitment to the cause in Peru.

Case Study

Marriott, a hotel and lodging company, partnered with LGBT influencers to make every traveler feel welcome in a campaign spanning Latin America.

Case Study

Dortios, a tortilla chip brand, increased purchase intent and positive brand sentiment in Brazil by launching rainbow Doritos during pride month and raising money for an organisation supporting at-risk LGBT people.

Case Study

This case study describes how the US Food And Drug Administration (FDA) launched an educational peer-to-peer campaign to prevent and reduce tobacco use among LGBT adults aged 18-24 in 12 US markets.

Case Study

The Los Angeles LGBT Center created the F*ck W/out Fear campaign, which involved a 'Paint the Town Blue' event to raise awareness of the PrEP HIV prevention treatment.

News

NEW YORK: Marketers seeking to reach LGBT consumers stand to benefit from looking beyond niche channels and using mainstream media, according to a paper published in the latest issue of the Journal of Advertising Research (JAR).

Article

This article explains how magazines have adapted, redefined and reestablished themselves in an age where digital media has caused significant disruption.

Case Study

Lifebuoy, a soap brand, launched a campaign in Vietnam to raise awareness of the brand's portable hand sanitiser product and educate and remind people to use it throughout the day.

Article

Describes how agency strategists/planners gain and use insights – and what type of insight is useful when developing a marketing or communications strategy.

Rankings

Intel, an American technology company, partnered with National Geographic to launch Hack The City, a campaign that helped solve problems in Sao Paulo through a joint venture of Intel’s technology and talented people in the city to construct visual solutions and sculptures.

Article

Mondelez International, the consumer packaged goods company, has fostered engagement with the LGBT community in various ways.

News

Annual Pride celebrations around the world are getting bigger, thanks in part to support from brands, but, says an ex-director of communications for Pride in London, if they’re doing no more than adopting the LGBT+ community’s rainbow logo, they’re j

Case Study

American Express, a global financial services company, increased awareness of its pro-LGBT stance by launching its #ExpressLove campaign on the anniversary of the legalisation of gay marriage in the US.

Article

This event report outlines how Target, the retailer, has adapted its approach to engaging LGBT consumers.

Article

The World Federation of Advertisers have launched a new report: Diversity & Representation: Guide to potential areas for bias in the creative process – marketers will find the following.

Case Study

Coldwell Banker Real Estate, real estate franchise, launched the Inclusive Ownership Program in the US to increase successful brokerage ownership of ethnic minority, women, LGBTQ+ and veteran entrepreneurs in the real estate industry.

Rankings

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.