WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021
During the Covid-19 pandemic, Claro, a Colombian telecommunications operator, held a virtual pride walk in Colombia to stand out among other brands that show their support for the LGBT+ community during Pride month.
Jenn T. Grace, WARC Best Practice, June 2016
This article explains the factors and considerations for marketers when speaking to an LGBT audience in the United States, including facts and figures around the community and why brands should pay attention.
SABRE Awards, LATAM, Platinum, Best in Show, 2020
Doritos, a tortilla chip brand, promoted its diversity and inclusion initiative, DORITOS' RAINBOW, in Mexico by launching a special edition pack, diversity workshop, influencer campaign and pride parade float.
Dortios, a tortilla chip brand, increased purchase intent and positive brand sentiment in Brazil by launching rainbow Doritos during pride month and raising money for an organisation supporting at-risk LGBT people.
NEW YORK: Marketers seeking to reach LGBT consumers stand to benefit from looking beyond niche channels and using mainstream media, according to a paper published in the latest issue of the Journal of Advertising Research (JAR).
Intel, an American technology company, partnered with National Geographic to launch Hack The City, a campaign that helped solve problems in Sao Paulo through a joint venture of Intel’s technology and talented people in the city to construct visual solutions and sculptures.
Annual Pride celebrations around the world are getting bigger, thanks in part to support from brands, but, says an ex-director of communications for Pride in London, if they’re doing no more than adopting the LGBT+ community’s rainbow logo, they’re j
DMA (US), Bronze, DMA Diversity/Inclusivity Award, 2017
American Express, a global financial services company, increased awareness of its pro-LGBT stance by launching its #ExpressLove campaign on the anniversary of the legalisation of gay marriage in the US.
SABRE Awards, Gold, North America, 2021
Coldwell Banker Real Estate, real estate franchise, launched the Inclusive Ownership Program in the US to increase successful brokerage ownership of ethnic minority, women, LGBTQ+ and veteran entrepreneurs in the real estate industry.