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Case Study

Promina, a baby food brand, launched a gamified ad on Indonesia's leading e-commerce platforms to promote Promina Homemade, an easy-to-cook baby food.

Case Study

Nescafé, a coffee brand, encouraged consumers to enjoy their coffee from home while spending Ramadan under lockdown in Indonesia.

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Frisian Flag, a dairy product brand, launched an immersive mobile game in Indonesia to increase brand awareness, drive an uplift in brand consideration and spark brand loyalty.

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Kororo, a Japanese confectionery brand, launched a gamified quiz to gain brand recognition and trust and build a customer base in Indonesia.

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BKPM, a family planning association, launched a public awareness campaign in Indonesia to create strong public opinion against child marriage and pressure the Government to ban the practice.

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DANCOW, a Nestlé-owned brand of powdered milk, launched a livestreamed parenting festival in Indonesia to give parents advice on how to cope during the COVID-19 lockdown.

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Hari Bersih Indonesia, Indonesia's national clean-up day, raised awareness of the plastic waste produced by Indonesia and sought to encourage a change in people's behaviour regarding the disposal of plastic waste.

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MILO Nutri Up, a brand of milk drink, launched a gamified mobile campaign to market its product to adults and raise brand awareness in Indonesia.

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CLEAR, a shampoo brand, used real-time and data-driven ads in Indonesia to demonstrate that CLEAR is the only shampoo needed to maintain a clear head of hair throughout the day.

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Wall's, an ice cream brand, raised brand awareness of the relaunch of its products Apollo and Calippo and engaged with its consumers by riding on the back of the 2019 Indonesian presidential elections.

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Bank Mandiri, a financial services provider, promoted its online banking service Mandiri Online in Indonesia.

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Nivea, a skincare brand, launched its campaign #SentuhanIbu World of Imagination to enable modern parents in Indonesia to create bonding moments with their children.

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S-26 PROCAL, a brand of growing-up milk, positioned itself as a way for mothers in Indonesia to help their child develop strong learning capacities.

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KitKat, a confectionary brand, leveraged Instagram and YouTube to drive awareness and interested in KitKat during Ramadan in Indonesia.

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redBus, an online bus ticketing platform, used digital video to convince Indonesians of the certainty that redBus provides to those looking to travel by bus.

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Sampoerna Retail Community (SRC), a neighbourhood grocery store community in Indonesia, launched a mass education and awareness campaign to help local stores survive the pandemic.

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Bear Brand, a sterilised milk drink, launched a three-phase campaign during Ramadan in Indonesia to support key workers, promote the physical restorative qualities of the product and encourage people to stay at home during lockdown.

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Bear Brand, a powdered milk drink brand, highlighted the brand's versatility by emphasising the diverse range of scenarios in which the brand can be consumed.

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Rejoice, a shampoo brand owned by P&G, targeted hijab-wearing women in Indonesia with its hijab shampoo and positioned itself as a brand that understands their daily struggles.

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Anlene, a brand of powdered milk, increased sales during lockdown in Indonesia with its Move At Home challenge.

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Indomie, an instant noodle brand, launched its #IDontMudik campaign during the Indonesian festival Lebaran to address the fact that many Indonesians were unable to partake in the tradition of 'mudik' (returning to one's hometown) due to COVID-19.

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Lifebuoy Shampoo, a shampoo brand, connected families in Indonesia via SMS and invited them to send surprise videos to their loved ones.

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Royal Enfield, a motorcycle brand, increased its conversion rate by 420% in Indonesia despite the COVID-19 lockdown.

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Frisian Flag, a brand of dairy products, launched a gamified mobile campaign in Indonesia featuring the brand's mascots with the tagline Smart, Tall and Strong to increase brand awareness and engagement and drive an uplift in brand consideration.

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Rexona, a deodorant brand, created a live FIFA football tournament for fans lamenting the cancelled sporting events in Indonesia and increased market share by 40bps.