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Article

Considers the various post-cookie advertising identity solutions available to marketers.

Article

The future of advertising will be defined by the ability of a brand to take charge of its own data.

Article

Beer brand HEINEKEN devised a strategy to gather first-party customer data.

Article

Advice on how to execute a first-party data strategy in China.

Opinion

Contextual identity is a transition from indiscriminately finding people to finding high quality knowledge about people, writes The New York Times’s Robin Berjon.

Opinion

Only players that have quality audience data, track consumer journeys, make data addressable and diversify to different cookieless identity strategies will survive.

Opinion

The advertising industry has failed to make a compelling economic or societal argument for user-level targeting, argues WARC’s Alex Brownsell.

Article

An overview of the consumer data privacy regulation globally.

Article

Brands should embrace econometrics to boost their understanding of cross-channel effectiveness.

Article

Guidance for how brands can collect and manage customer data.

Article

Options for brands looking to minimise disruption resulting from the demise of the cookie in digital advertising.

Article

Implications for the advertising industry as it navigates new data privacy and compliance rules.

Article

Advice for brands as they evaluate first-, second- and third-party data sources.

Opinion

The demise of third-party cookies is an opportunity for both brands and publishers to rectify a marketing ‘dystopia’, argues Ranga Somanathan.

Article

How marketers can prepare for the possibility of third-party data pipes running dry.

Article

Guidance for APAC marketers on how to achieve personalisation without third-party cookies.

Article

A summary of new thinking and best practice on the future of identity.