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Article

M&C Saatchi’s Elki Hendria outlines how Indonesian brands can enter dark social spaces to cultivate advocates.

Article

PHD Media’s Kiron Kesav argues that marketers should not shy away from dark social activities but instead, dive in to find opportunities to engage.

Article

Initiative’s Jasmine Wong believes dark social represents a blue ocean for marketers that invites experimentation and discovery.

Article

TBWA’s RJ Paculan and Jean Arboleda believe dark social communities are a great opportunity for brands to develop meaningful connections with Filipino consumers.

Article

VMLY&R Asia’s Nick Pan looks at how brands can find ways to engage with Vietnamese consumers within private social spaces.