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Article

This article shares new research about how the COVID-19 pandemic is affecting consumers in the US.

Article

This article shares examples of brands that have capitalised on consumers’ new digital first habits in China and offers lessons for other countries.

Article

Evaluates lessons from the last recession, looks at re-emerging patterns and highlights what’s unique about this COVID recession and the implications and actions for CPG retailers and manufacturers.

Article

A snapshot of the five key consumer drivers that are forging innovations in product development and service solutions.

Article

This article explores the impact the COVID-19 pandemic has had on CPG shopping behavior.

Article

A summary of new thinking and best practice on communicating value.

Article

This article highlights the growth in e-commerce during the pandemic and provides insights for marketers to adapt to changing consumer expectations in this fast-evolving category.

Opinion

David Stevens, Senior Strategy Director at Wolff Olins, highlights the opportunity for entertainment brands to create value by representing more people with new voices, new stories and new ideas about what excites us and unites us.

Article

Looks at how to leverage behavioural science in communicating price and help signal or optimise value.

Article

The COVID pandemic and recession have caused huge changes in consumer behavior around the world.

Article

It is essential to remember that Tmall is not just an e-commerce marketplace, but the biggest shopping ‘mall’ in the world and in that context, a luxury brand’s e-commerce content cannot be solely focused on selling and needs to significantly double down on storytelling and showcases.

Article

Discusses marketing’s three types of value: business, consumer and cultural, and how the Marketing Value Wheel can be used for success.