Search in

Date Range

Search within

Search Results Language

Category

Location

Source

Index

8 results found
Sort By

Article

Brands should focus on values and not politics to avoid alienating potential customers.

Article

Influencers have pivoted to thrive in the polarized United States.

Article

While there has been much emphasis, especially in the last year, on political divides, the differences in American society go deeper as perceptions and attitudes also vary depending on factors such as age and income – differences which have real implications for the role of corporations in society.

Opinion

Kirstie Maryott shares how polarization can be good for brands, arguing that the greatest enemy is indifference.

Article

Despite polarization, people in the US voted against disruption in the recent presidential election.

Opinion

As part of our Spotlight US series on Marketing in a Polarized Nation, we talked to the person perhaps best positioned to translate the election’s outcome into what it means for brands – Mark Penn – who for decades has been one of the leading political pollsters and strategists. He has worked on campaigns for President Bill Clinton, Senator Hillary Clinton, and UK Prime Minister Tony Blair.

Opinion

Navigating the polarized political landscape in the US is no easy feat, but WARC's Cathy Taylor offers some key themes in her introduction to a deep dive on how brands can meet these challenges.

Article

Going into the fourth quarter of 2020, a McKinney study found that months of quarantine and pandemic news coupled with a contentious political environment had worn down the American psyche; consumers felt restricted, conflicted, and overwhelmed.