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Case Study

Google, a technology company, saved energy across the US during the total solar eclipse by using its Nest thermostats to pre-cool homes before the event.

Case Study

Coca-Cola, a soft drink brand, turned every can of Coke into an opportunity to learn with its Phonetic Can campaign in South Africa.

Case Study

Sprite, the soft drinks brand, connected with teenagers in Argentina by promoting love in the face of hate.

Case Study

Non-profit gun safety organisation Change The Ref created an on-ground stunt using Wall Street's Fearless Girl to make the gun-control conversation top of mind in the days leading up to the US midterm elections.

Case Study

The Writers' Shop, a small Hungarian book shop, increased sales by giving consumers the opportunity to browse famous peoples' bookshelves.

Case Study

German Rail, a rail operator, created a data-driven social media campaign based on CO2 consumption to publicise its summer promotional tickets and domestic travel in Germany.

Case Study

The Organisation of National Ex-Service Personnel (O.N.E), an organisation that provides support to Irish veterans, raised awareness of the issue of homelessness among veterans with its campaign Sleeping Flags.

Case Study

The Christopher D Smithers Foundation, a non-profit organisation, raised awareness of the opioid addiction crisis among young people in the US by launching Hey, Charlie, a film shot for teens by teens.

Case Study

Pescanova, a fishing company, taught consumers in Spain how to recognise the freshest prawns with a campaign that centred on former footballer Vicente del Bosque�s iconic moustache.

Case Study

truth®, a campaign aimed at eliminating teen smoking, launched its Treatment Box campaign in the USA to tackle opioid addiction among young people.

Case Study

Volvo, an automobile brand, created a Living Seawall to reposition its image and attract premium car buyers in Australia.

Case Study

Burger King, a fast food brand, launched its campaign #EatLikeAndy with a silent ad of film director Andy Warhol eating a Whopper during the Super Bowl in the US.

Case Study

ABAAD, a resource centre for gender equality, encouraged the abolishment of article 522 in Lebanon, which exonerates rapists if they are married to their victim, by launching a graphic film that shows a wedding dress does not cover the crime.

Case Study

The Federal Government of Brazil, a presidential constitutional republic, encouraged women in Brazil to report cases of domestic violence by launching a hit song with a hidden message.

Case Study

Netflix, an over-the-top content platform, promoted its stand-up comedy content across the US by launching a series of billboards that announced 'Netflix Is A Joke'.

Case Study

ORINIGIRI, an artistic form of eating, was used at the centre of a campaign to help the people of Japan return to towns that had lost customers due to the COVID-19 pandemic through a shopping street project.

Case Study

Automobile brand Volvo identified a niche audience in the UK and targeted it with a blend of branded content and idents.

Case Study

Virgin Atlantic, a British airline, launched the Pride Flight, to highlight Virgin Atlantic's support of the LGBTQ+ community.

Case Study

KMSZ, a bone marrow donation centre, encouraged younger people to become donors in Germany with the Life Lolli.

Case Study

Tanqueray, a gin brand, implemented a colourful multi-channel campaign in Spain to drive growth and stand out from the crowd.

Case Study

The New York Times, a newspaper brand, and UNESCO, a specialised agency of the United Nations, encouraged audiences to read news from a variety of platforms by getting news organisations to promote each other on World Press Freedom Day (WPFD).

Case Study

Plaza Vea, a supermarket company, took its low prices to Russia, exclusively for Peruvian fans who were visiting during the World Cup.

Case Study

Hindustan Unilever, a consumer goods company, nudged a nation of 1.3 billion, to become socially responsible towards water.

Case Study

Black and Abroad, a travel company, turned the racial slur 'Go back to Africa' into an uplifting call to action with its campaign Go Back to Africa.

Case Study

Burger King, a fast-food brand, launched its Twitter Bait campaign in the USA to drive conversation and hype about the reintroduction of Funnel Cake Fries to its dessert menu.