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Case Study

Lenzing, the manufacturer of TENCEL™ branded fibres, globally launched its integrated communications campaign Feel So Right to close the sustainability knowledge gap and provide brands with 'ready-to-use' information for consumers.

Case Study

H+K, a sportswear brand, played a vital role in ensuring that ANTA Sports (ANTA), a Chinese sportswear brand, secured Asia's largest 2018/2019 mergers and acquisitions.

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LAY'S, a potato chip brand, used its change in packaging to promote the brand and peppered Instagram with photos of people posing with LAY'S Smile packs in India.

Case Study

Mind Hong Kong, a mental health charity, reduced the stigma surrounding mental health in Hong Kong and encouraged more open discussion with its campaign Breaking the HK Mental Health Taboo.

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Bosch, a home appliances brand, promoted its brand in Singapore against the challenging backdrop of the COVID-19 pandemic.

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Colliers International, a real-estate brand, launched its campaign #BeatTheVirus by creating its own COVID-19 microsite, which provided APAC real-estate business with relevant information.

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SINOPEC, an energy and chemical brand, expanded its operations in China to alleviate facemask shortages.

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Vans, an apparel brand, promoted its brand among young people in China by launching a video challenge that asked influencers and consumers to balance Vans shoes on their heads.

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TikTok, a video-sharing social networking service, increased downloads and penetration in Singapore by creating a programme that showcased the growing appeal of TikTok.

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Grab, a ride-hailing company, aimed to improve the quality of life for 640 million people in Southeast Asia with its campaign Grab for Good by creating income opportunities, driving financial inclusion and improving access to services.

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KFC, a fast food chain, reversed negative perceptions of the brand in Australia and achieved a global reach of 849,417,077 with its campaign Michelin Impossible.

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Grab, a ride-hailing and delivery brand, launched its campaign to promote its motorcycle taxis GrabBike as trustworthy, reliable and ready to help combat the negative culture of 'ngaret' in Indonesia.

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OPPO, a telecommunications brand, promoted its latest R17 Pro smartphone by creating The Ultimate Internship at OPPO for two applicants who would be armed with the smartphone, flown to 'instagrammable' destinations and mentored by established influencers.

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Hanwha, a large conglomerate, revamped its online newsroom to show its employees and the public how it helps solve people’s problems and highlight what the company stands for to improve brand relationships in South Korea.

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Corning Gorilla Glass, a brand of chemically-strengthened glass, celebrated the brand and connected with a younger, technologically-savvy audience in India by organising a youth-focused technology summit.

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Novartis, a pharmaceutical brand, launched its Be Pso Positive campaign by kickstarting a petition to the Ministry of Health in Malaysia to make psoriasis treatment more accessible to all.

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HP, an information technology brand, launched its integrated communications campaign Escape Therapy in Australia to boost its computer sales.

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Sojitz Corporation, a trading company, encouraged better quality tuna in Japan by launching an AI system, TUNA SCOPE, which analysed the quality of tuna being caught.

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Grab, a ride-hailing and delivery brand, launched its campaign #KitaVsCorona (Us vs Corona) in Indonesia to boost the brand during the uncertainty of the pandemic.

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Coca-Cola, the soft drink brand, celebrated the accomplishments of women in Myanmar with its campaign From Hi-So to All-So and changed the conversation surrounding International Women's Day.

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Societe Generale, a bank, launched the first ever fanzone outside a host country for the Rugby World Cup in Hong Kong with the campaign The More You Love Something, The Further You Take It during the World Cup hosted by Japan in 2019.

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Kiko Network, a Japanese non-governmental organisation and member of the Climate Action Network, used its 20th anniversary as an opportunity to tackle climate change and inspire environmental organisations around the world to work together more closely.

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FWD, a life insurance brand, sponsored the North Pole Marathon 2019 and recruited runners in Hong Kong.

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Froebel-kan, a publishing brand, developed and launched an children's edible picture book entitled Eat Your Words in Japan.

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Innophys, a robotics brand, developed its Muscle Suit 'EVERY', a back-support exoskeleton, to alleviate the back pain suffered by many elderly workers in Japan.