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Case Study

Reinserta, a charity that fights for the rights of children living in prison, fought for the rights of women in prison to defend themselves against gender violence with a parade on International Women's day in Mexico.

Case Study

Bayer, a pharmaceuticals company, launched a new internal communication channel during the Coronavirus pandemic to better support its Brazilian employees and encourage them to look after their physical and mental health.

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Samantha Ricciardi, CEO of investment management company BlackRock, increased her visibility as a leading female CEO in Mexico by launching a program that had her featured in over 88 media stories promoting the brand and its vision.

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CredibanCo, an electronic payments developer, developed a digital hub platform in Colombia to help companies avoid bankruptcy during the Coronavirus pandemic.

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Coca-Cola, a soft drinks brand, generated an environmental movement that inspired all Mexicans to be part of the recycling process and changed their perception about Coca-Cola Mexico's initiatives to achieve a World Without Waste.

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Millicom, a telecommunications company, created a series of dynamic and interactive workshops for its employees across Latin America to give them enhanced clarity on workplace culture.

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Dell, a technology company, celebrated its 20 years in Brazil by using AI to turn employee testimonies into musical notes which formed a unique melody to mark the anniversary and showcase its ability to use technology to enhance progress.

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Pantene, a haircare brand, increased awareness of its Combing Creme products across Latin America by creating an unbranded pop song and music video that encouraged women to let their hair down.

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IKEA, a furniture and home accessories retailer, launched its first store in Mexico by creating a digital experience that showed Mexicans the similarities between Mexico and Sweden.

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Radar Turistico, a monthly tourism publication, launched its publication during the COVID-19 pandemic to provide the travel industry with information analysis that allows brands to evaluate the situation and move forward.

Case Study

BlackRock, an investment management company, developed a multi-stakeholder approach to improve public perception and reach influential journalists across Mexico.

Case Study

Doritos, a tortilla chip brand, promoted its diversity and inclusion initiative, DORITOS' RAINBOW, in Mexico by launching a special edition pack, diversity workshop, influencer campaign and pride parade float.

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ExxonMobil, a multinational oil and gas corporation, promoted its partnership with a Formula 1 team in Mexico by launching the first F1-themed escape room for fans and top media outlets.

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UN Global Compact, a non-profit, non-binding United Nations pact, promoted its efforts among key leaders and institutions in Mexico by launching a series of events and an agreement pact.

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Peruvian League Against Cancer, a private, charitable and non-profit institution, launched a campaign that encouraged Peruvians to eat well in order to protect themselves against the sun and help reduce rates of melanoma in the country.

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Mastercard, a financial services company, utilised its partnership with CONMEBOL America's Cup Brazil to distribute match tickets to opinion leaders and launch exclusive interviews to increase awareness of its contactless payments in stadiums.

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Ford, an automotive company, increased its sales, awareness and market share in Brazil by launching a competition that gave anyone who purchased a Ford vehicle the chance to win tickets to the Rock in Rio festival.

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Zoom, a video communications company, launched a publicity campaign across Latin America during the COVID-19 pandemic that used 24/7 media monitoring to identify negative coverage and provide statements and interviews to combat them.

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Novartis, a pharmaceutical company, relaunched its annual summit as a digital event in Mexico during the Coronavirus pandemic with an innovative format and ground-breaking presentations to maintain engagement.

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BCW Colombia, a PR and communications agency, increased brand awareness in Colombia by launching a forum event that debated a range of topics affecting the communications industry.

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Stay Free, a brand of menstrual hygiene products, launched a series of press kits and a documentary to break the taboo around the subject of menstruation in Brazil.

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Mundo Sano, a scientific, nongovernmental foundation, launched a commitment for 2030 that invited professionals to promote its message to help eradicate Chagas disease in Argentina.

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Pan American Energy, a multi-source energy company, launched a program to encourage young people to take up scientific vocations in Argentina through specially-created activities and content.

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Marica City Hall, the city hall of the Rio de Janeiro Metropolitan Area, launched a transparent program in Brazil that featured testimonies from key beneficiaries and spokespeople to promote its work during the COVID-19 pandemic.

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DSM Nutritional Products, a Dutch multinational corporation, launched an internal communication campaign in Brazil that raised awareness of complying with the company's safety measures to prevent employee accidents.