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Case Study

UAE insurance brand RSA used a social media-led campaign to connect with its target audience and increase travel insurance sales.

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Bupa, a healthcare company, launched a video and display ad campaign featuring famous rugby star and cancer survivor Matthew Rees during the Rugby World Cup to educate British men on the dangers and symptoms of testicular cancer.

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Netto, Denmark's largest discount retailer, promoted its brand purpose in Denmark by launching Project Plastic Smart to educate on the issue of plastic waste in the retail industry.

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Inmarsat, a mobile satellite company, promoted its brand globally by launching research with the London School of Economics which showed how much revenue in flight connectivity (IFC) can bring to airlines.

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The Abu Dhabi National Oil Company (ADNOC), embarked on a full-scale business transformation journey in 2017 to ensure it thrives in the fast-evolving energy landscape in Abu Dhabi.

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Deliveroo, a food delivery brand, increased orders in Spain by putting its Deliveroo riders on jet skis and delivering to boats along the Catalan coast.

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HSBC, a banking brand, developed a strategic global campaign that leveraged Kantar research to drive behaviour change among target audiences through multiple channels.

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Viber, a software company, helped WWF bring attention to the severe endangerment of the Siberian Tiger in Russia by creating a sticker pack and an online community for people to discuss the issue.

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McDonald's, a fast food restaurant chain, used influencers Harry and Jamie Redknapp to promote its Big Mac Bacon burger in the UK by getting them to debate whether a Big Mac with Bacon is still a Big Mac.

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Trygg-Hansa, a Swedish insurance company, educated the Swedish people on how drowning really happens, silently, by creating an ASMR campaign that simulated drowning.

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UNHCR, the UN refugee agency, showed the people of Italy the global issue of abuse among refugee children by creating an immersive event that used real objects and true stories to bring their experiences closer to home.

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Fellowes, a manufacturer of office and technology accessories, launched a life-size model of the work colleague of the future to raise awareness of how workplace health and wellbeing needs to be improved across the UK, Germany and France.

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Mars Petcare, a pet care brand, increased awareness of how pets can help people suffering from social isolation and loneliness in the UK by launching an event during Mental Health Awareness Month.

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Charité, a university hospital, launched a crowd-funding video supported by celebrities to raise money for better facilities for women fighting cancer in Germany.

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Huawei, a telecommunications brand, completed Schubert's famous Unfinished Symphony using AI technology and launched it at an event in London to promote its brand among UK consumers.

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Huawei, a mobile phone brand, reacted to the crisis in the US where the Trump administration had banned it from communications networks by launching a crisis cabinet that produced articles and opinion pieces across Europe that shone a positive light on the brand.

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Indeed, an employment search engine, promoted its brand among UK parents by creating a bedtime story in print and on social which celebrated flexible working and making it home for their children's bedtime.

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Ukrainian Railways, a rail transport company, created an exhibition in a disused luggage compartment in a train station to celebrate Railway Worker Day and promote travelling to and across the Ukraine by train.

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Molfix, a baby products brand, increased awareness of the importance of bond attachments between mothers and their babies in Turkey by launching a presentation, leaflet and child development booklet.

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Janssen, a pharmaceutical brand, changed perceptions surrounding mental health in Slovakia by getting its brand ambassador to reveal his mental health diagnosis on a popular talent show and encourage people to speak out.

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LNER, an East Coast rail brand, increased awareness in the UK by creating an audio journey captured on video that celebrated the rich diversity of accents and regional dialect on its line.

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University Hospital Düsseldorf, a hospital in Germany, secured more DNA matches for stem cell donations among young people in Germany by launching a lollipop that could be used as a new DNA test.

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Janssen, the pharmaceutical company of Johnson & Johnson, educated the public on the serious nature of mental illness in Ireland by creating a garden at the Bloom Festival that inspired people to grow their conversations about it.

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Jet, a fashion retailer, increased awareness and reduced the stigma surrounding breast cancer in South Africa by creating bare breast tutorials with influencers and sending personalised media drops to key media personalities.

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Cabinet Bouzar Expertises, a business management firm, educated the French public on the signs of radicalisation by using VR headsets and AI to put the viewer in the shoes of a mother questioning her son.