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Case Study

Dove, a toiletries brand, co-founded the CROWN Coalition to expand legal projections for black women who choose to wear their natural hair texture to help stop discrimination in the workplace in the US.

Case Study

Experian, a consumer credit reporting company, promoted its Experian Boost product by launching a front-page story in the Wall Street Journal and a national social campaign in the US.

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Ancestry, an online family history resource, promoted its brand in the US by creating a red carpet publicity stunt at the New York premiere for the film A Beautiful Day in the Neighborhood.

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Cisco, a multinational technology conglomerate, created the Internet for the Future event in the US to show its positioning as a leader in the future of technology.

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McDonald's, the fast food chain restaurant, increased job applications across the US by launching a voice-initiated application process.

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LG Electronics, a home electronics company, increased awareness of its OLED TVs in the US by launching Café OLED, a sensory pop-up that let customers see and taste the bright colours of OLED.

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Lay's, a crisp brand, promoted joy across the US by releasing limited edition packaging that featured the smiles of real people and encouraging people to take smiling selfies with them.

Case Study

The Macallan, a whisky distillery, launched an experiential event in the US that revealed a new color for The Macallan as part of its partnership with the Pantone Color Institute.

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Band-Aid, a brand of adhesive bandages produced by Johnson & Johnson, created bandages that contribute a percentage of sales to the fight against HIV/AIDS, acting as a badge of honour for supporters in the US.

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Hot Octopuss, a sex toy brand, increased awareness and launched its new finger toy in the US by creating Show Stigma The Finger, a campaign that used activists to highlight stigmas stopping women from achieving sexual fulfilment.

Case Study

Verizon, a telco company, increased awareness of the first AIDS ward unit in San Francisco by creating a film promoted by various celebrities and influencers in the US.

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Northwell Health, a non-profit integrated healthcare network, promoted its new publication, The Well, by creating a map of the most in-demand content through hyper-focused outreach in the US.

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Subway, a restaurant chain, launched its Beyond Meatball sub in Canada and targeted a female, millennial audience with a video campaign highlighting the care that goes into producing the plant-based product.

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Buffalo Wild Wings, a restaurant company, promoted itself as an authentic sports bar by designing custom barstools for vasectomy patients to recover in during the March Madness basketball event in the US.

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Comcast, a telco company, promoted its brand as more than just a fast internet provider but a great business partner by pitching stories on how it is helping NFL and MLB teams to upgrade their network.

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Dove, a personal care brand, elevated Dove Hair's brand equity in the US through a product-agnostic campaign designed to spark a national dialogue around broadening the narrow definition of beautiful hair.

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Hilton, a hotel chain, increased awareness in the US by creating a limited video series that takes people on a tour of the legendary Hilton room that John Lennon and Yoko Ono spent their honeymoon in.

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truth, the national public health organisation, reached out to the youth segment to inform them of the dangers of prescription opioids in the US.

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Stallergenes Greer, a global biopharmaceutical company, created an AR-led experiential booth at the North American Veterinary Dermatology Forum to promote its Supportive as a Service Dog campaign.

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Toyota, an automotive brand, sponsored an educational event in Puerto Rico to increase awareness of faulty airbag inflators and encourage people to put their cars in for repair.

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UC Berkeley, a university in California, created a damage control campaign that drove global conversation about responsibly applying its gene editing tool, CRISPR, after it was used unethically by a rogue scientist.

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Washington State Department of Health, a state agency of Washington, tackled the issue of sexual violence among young people in Washington by launching social videos and posters in a pilot school.

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Everlast, a fitness-related clothing, footwear, and accessories brand, increased brand awareness and website traffic in the US by creating a YouTube video with Patricio Manuel, the world's first transgender professional boxer.

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Omron Healthcare, a healthcare products brand, promoted its blood pressure smartwatch by launching at CES in the US and creating a PR dinner that provided the press with samples of the product.

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3M, a global science, technology and manufacturing leader, launched a CEO interview, scientists toolkit and online video series to promote its second State of Science Index report in the US.