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Case Study

Kotak Mahindra Bank, a private banking company, launched 811, a downloadable digital bank, and promoted it among Indian consumers by encouraging them to embrace diversity.

Case Study

TV Licensing in the UK sent out letters asking if people would be in on a specific date to spark fear that they could be visited by law enforcement in order to encourage people to pay for their TV licence.

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Virgin Holidays, a tour operator company, launched gamified interactions, rewards and shareable booking celebrations to encourage an uplift in bookings in the UK.

Case Study

Spark, a telecommunications brand, encouraged more Kiwis to learn the native language of Māori across New Zealand by using contextually-targeted translations to reach its audience.

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Shackleton, a communications agency, displayed creativity and innovation at Christmas time in Spain by turning mobile phones into nativity scenes which interacted with each other when placed together.

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Champion Cat, a cat food brand, increased awareness in Chile by launching Catflix, a series of content featuring the cat version of famous films and TV series.

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Wheeler Mission, a homeless shelter in Indianapolis, launched a series of videos and provocative outdoor ads in the US to encourage more donations towards its multi-million-dollar expansion.

Case Study

Loterías y Apuestas del Estado, a Spanish lottery brand, increased sales of its Joker lottery tickets by launching a Joker musical festival to attract younger audiences in Spain.

Case Study

Theraflu, an anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way in Mexico.

Case Study

Snapdeal, an e-commerce company, partnered with Save the Children in India to launch a teaser and web banner campaign advertising a fake sale before revealing that the real problem was the selling of children with #KidsNotForSale.

Case Study

We Make - Autism at Work, a brand that assists adults with autism, built its brand in the US by creating a logo, website, staff uniforms and office designs with imagery to convey its autism-friendly message.

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Black & Abroad, a cultural collective dedicated to redefining experiences for the modern Black traveller, increased visibility in the US by erasing racist comments telling African Americans to go back to Africa and replacing those comments with a positive vision of Africa.

Case Study

The Economist harnessed cultural relevance to gain reach and engagement among a broad audience during the World Cup.

Case Study

First Love Foundation, a non-profit organisation, launched The Sending Machine, a vending machine that dispensed food to food banks to encourage donations in the UK.

Case Study

CIBC, the Canadian Imperial Bank of Commerce, increased credit card transactions in Canada by creating an automated email campaign that delivered personalised communications to customers.

Case Study

Kotak General Insurance, an insurance brand, challenged gender stereotypes and encouraged more people to drive like a lady by creating a direct response campaign and online film.

Case Study

Weleda, a beauty brand, increased sales in the US by launching documentary-style influencer interviews that showed consumers the importance of natural beauty products.

Case Study

Vanish, a brand of stain removal products, increased sales of its Vanish Gold product in Mexico by launching a humorous video ad that showed the scenarios in which tough stains could occur and showed how to get rid of them.

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Dove, a personal care brand owned by Unilever, launched Project #ShowUs in the UK, a free-to-access database of over 5,000 images, offering an inclusive vision of beauty.

Case Study

Myntra Designs, an online design shop, increased its share of voice in India by expanding its keyword database and updating its website's user-experience (UX) design to boost the brand in search results.

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Pfizer, a pharmaceutical company, increased sales of its vaccination against tick-borne encephalitis (TBE) in Norway by creating customised, geo-targeted warning videos.

Case Study

DB Breweries, a New Zealand-based brewing company, launched a low-carb beer in New Zealand by releasing a love song about all the romantic things you can do for your partner while holding a beer.

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Barncancerfonden, the Swedish childhood cancer fund, created a Christmas email campaign targeted at CEOs to increase donations across Sweden.

Case Study

McDonald's, a restaurant brand, encouraged Indian youths to vote in the upcoming election by giving non-voters the wrong order to show them they lose the right to choose when they don't vote.

Case Study

Entel, a radio manufacturer, encouraged businesses and small- and medium-sized enterprises (SME) to undergo digital transformation in Chile by creating an online training programme that inspired consumers with success stories and dispelled myths.