Michelle Hutton, WARC Exclusive, February 2020
Australians no longer feel in control, and with government, media, business, and NGOs all having been deemed undeserving of trust, but Edelman’s Michelle Hutton believes that brands have an opportunity to reverse the trend.
Suzanne Croxford, WARC Exclusive, February 2020
It might be hard for consumers to see or even believe, but Wunderman Thompson’s Suzanne Croxford argues that many brands truly understand that consumer trust is inextricably tied to the way personal data is used by companies.
Andrew Hill, WARC Exclusive, February 2020
Andrew Hill, APAC client director at Edge by Ascential, makes the argument for reallocating attention to other parts of the shopper journey - such as working with retailers on optimising the product page.
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