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Case Study

The Sydney Children's Hospitals Foundation (SCHF), a paediatric healthcare institution, developed a fundraising initiative and established a new, long-term, sustainable revenue stream in Australia.

Case Study

Mitsubishi, an automotive brand, became a definitive SUV brand and grew during the automotive recession in Australia.

Case Study

Aldi, a supermarket brand, went to extreme lengths to win back one of its fresh rejectors and won over a tide of Aldi shoppers in Australia by secretly replacing an Aldi hater's food items with Aldi products.

Case Study

Aldi, a supermarket brand, positioned itself at the heart of the epic Christmas feast in Australia by reflecting the ‘miracle’ of the never-ending Aldi ham.

Case Study

Aussie, an Australian retail financial services group, refreshed its famous brand weapon We’ll Save You, and ensured support from a rebalanced short- and long-term marketing mix with ads that provided straight talk to combat category confusion.

Case Study

NRMA, an insurance brand, significantly boosted its brand value within months in Australia with is campaign Every Home Is Worth Protecting.

Case Study

KFC, a fast-food brand, launched its Secret Menu in Australia without any official communications, yet generated significant PR coverage and incremental sales.

Case Study

KFC, a fast-food brand, launched the KFC Viewer Verdict as part of its sponsorship of the National Rugby League (NRL) as a means of engaging fans and increasing sales in Australia.

Case Study

Samsung, a tech brand, promoted its new S20 mobile phone in Australia by hiding microscopic codes in its creative.

Case Study

KFC, a fast-food brand, improved public perceptions of the brand's food quality in Australia with its campaign Michelin Impossible and achieved a return on investment of 15.5:1.

Case Study

Samsung, an electronics brand, connected with an Australian audience that was tired of 'authentic' influencer posts through a comedic music video and a mocking sponsored post.

Case Study

Amgen, a world-leading biotechnology company, created its first-ever large-scale, integrated, disease education campaign in Australia by launching The Big O, a multi-faceted osteoporosis awareness campaign.

Case Study

Bendigo Bank, an Australian financial institution, simplified the complex market into a binary battle between the bullying ‘Big 4’ and the trusted number 5.

Case Study

Tourism Central Coast, a tourism brand, developed brand positioning that transformed perceptions of the Australian Central Coast and increased tourism.

Case Study

Canadian Club, a whisky brand, directly challenged beer’s status as the self-appointed king of the Australian summer by allowing Australians to question drinking beer in summer.