Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
The Sydney Children's Hospitals Foundation (SCHF), a paediatric healthcare institution, developed a fundraising initiative and established a new, long-term, sustainable revenue stream in Australia.
Case Study
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Effies (Australia), Australian Effies, Silver, 2020
Mitsubishi, an automotive brand, became a definitive SUV brand and grew during the automotive recession in Australia.
Case Study
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Effies (Australia), Australian Effies, Silver, 2020
Aldi, a supermarket brand, went to extreme lengths to win back one of its fresh rejectors and won over a tide of Aldi shoppers in Australia by secretly replacing an Aldi hater's food items with Aldi products.
Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
Aldi, a supermarket brand, positioned itself at the heart of the epic Christmas feast in Australia by reflecting the ‘miracle’ of the never-ending Aldi ham.
Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
Aussie, an Australian retail financial services group, refreshed its famous brand weapon We’ll Save You, and ensured support from a rebalanced short- and long-term marketing mix with ads that provided straight talk to combat category confusion.
Case Study
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Effies (Australia), Australian Effies, Gold, 2020
NRMA, an insurance brand, significantly boosted its brand value within months in Australia with is campaign Every Home Is Worth Protecting.
Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
KFC, a fast-food brand, launched its Secret Menu in Australia without any official communications, yet generated significant PR coverage and incremental sales.
Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
KFC, a fast-food brand, launched the KFC Viewer Verdict as part of its sponsorship of the National Rugby League (NRL) as a means of engaging fans and increasing sales in Australia.
Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
Samsung, a tech brand, promoted its new S20 mobile phone in Australia by hiding microscopic codes in its creative.
Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
KFC, a fast-food brand, improved public perceptions of the brand's food quality in Australia with its campaign Michelin Impossible and achieved a return on investment of 15.5:1.
Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
Samsung, an electronics brand, connected with an Australian audience that was tired of 'authentic' influencer posts through a comedic music video and a mocking sponsored post.
Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
Amgen, a world-leading biotechnology company, created its first-ever large-scale, integrated, disease education campaign in Australia by launching The Big O, a multi-faceted osteoporosis awareness campaign.
Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
Bendigo Bank, an Australian financial institution, simplified the complex market into a binary battle between the bullying ‘Big 4’ and the trusted number 5.
Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
Tourism Central Coast, a tourism brand, developed brand positioning that transformed perceptions of the Australian Central Coast and increased tourism.
Case Study
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Effies (Australia), Australian Effies, Gold, 2020
Canadian Club, a whisky brand, directly challenged beer’s status as the self-appointed king of the Australian summer by allowing Australians to question drinking beer in summer.
