Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2020
Arçelik, a household appliances brand, increased sales in Turkey by redesigning its stores with the Arçelik Experience Centre, allowing customers to fully explore the products it has to offer.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Gold, 2020
Glasgow Club, a gym brand, relaunched its brand to gain memberships across Glasgow in Scotland by launching a new colour palette and messaging system that changed perceptions of what a 'council gym' is.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Gold, 2020
The Glengoyne Distillery, a Scottish distillery, launched a 10-year redesign of its distillery, which increased visitors and spend across Scotland.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2020
TrueStart, a coffee brand, expanded its distribution from sports-focused retailers to on-trade and its own café bar by creating the Wild for Life brand strategy and packaging design in the UK.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Bronze, 2020
Cottage Delight, a gourmet food company, increased sales and revenue in the UK by rebranding its packaging with new colours and a bunting design, celebrating culinary discovery.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Bronze, 2020
Jubel, a beer brand, redesigned its brand packaging to represent how the product is cutting through the traditional beer category to increase sales in the UK.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2020
Dalston's, a soda brand, expanded in the UK by changing its bottle design to cans and developing a new look for each of its six flavours in striking multipacks.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Grand Prix, 2020
Guinness, an alcoholic drinks brand produced by Diageo, encouraged people to pick its brand at the bar across the UK, Ireland and Australia by launching a glowing golden harp at the point of sale.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2020
Albury Organic Vineyard, a family-run vineyard, increased sales in the UK by rebranding its packaging to feature local imagery to promote its local produce.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Gold, 2020
Mother, a food and drink vending machine brand, launched its healthy vending machine across the UK with a design that used touchscreen technology to show consumers the nutritional information of their decisions.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Gold, 2020
Flawsome, a juice brand, redesigned its packaging and changed its name from Get Wonky in the UK to better promote its products made from flawed fruits and vegetables that would otherwise be wasted.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2020
Harvey Nichols, a luxury department store, increased sales and brand value in the UK by redesigning its packaging to mimic luxury cosmetics with the HN monogram and metallics.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2020
East Street Arts, a contemporary arts organisation and charity, increased funding and awareness in the UK with a rebranding of its logo formats.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Bronze, 2020
Anglian Water, a water company, designed an event to show stakeholders in the UK what the future would look like without action.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2020
Barnsley Premier Leisure, a sports and leisure facility, increased memberships in the UK by creating a new brand identity and featuring real people in its imagery to better connect with its target.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Bronze, 2020
BEARFACE, a Canadian whisky brand, promoted its products in Canada with a bold personality and a crafted aesthetic to appeal to a young, modern audience.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Bronze, 2020
Pipers, a crisp brand, increased sales and distribution in the UK by redesigning its packaging to make its Piper the heart of the identity, alongside a range of bright colours.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2020
Well & Truly, a gluten-free snack brand, increased distribution and sales across the UK by rebranding its packaging and approaching healthy snacking with a more positive attitude.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Bronze, 2020
Marks & Spencer, a supermarket chain, launched its range of plant-based food, Plant Kitchen, in the UK with blue themed packaging that celebrates the power of plants.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2020
Baileys, an alcohol brand, introduced its Strawberries & Cream variant to increase sales during summer in the UK by launching with bright pink packaging featuring strawberries and flowers to showcase it as the perfect summer treat.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2020
IFFCO, an Indian cooperative brand, launched a pet food brand in the US called Honey I'm Home which used symbols of naturalness and a lovable cartoon dog to connect with pet owners.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Bronze, 2020
Samworth Brothers, a food manufacturing company, rebranded its Deli Bites brand to Honest Crust to reach increasingly health-conscious and environmentalist consumers in the UK.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2020
ALKIMI, a brand of natural home cleaning products, launched its brand in the UK by creating a name and packaging design that reflects the science and nature behind the product.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Bronze, 2020
Heath & Heather, a tea brand, grew market share and sales in the UK by launching new packaging that featured botanical imagery and colour-coded themes to promote the natural Britishness of the brand.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Bronze, 2020
Danerolles, a fresh dough brand, increased value market share and awareness across Europe by launching new brand packaging with bold colours and a new brand idea that better represented its enthusiasm for food enjoyment.
