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Case Study

ESPN, a US sports channel, expanded its audience and built an emotional connection with fans through its platform There's No Place Like Sports.

Case Study

Bendigo Bank, a retail banking company, improved brand salience in Australia by launching a series of TV spots, video and digital display ads as the results from the Royal Commission into Misconduct of the banking industry were set to be announced.

Case Study

Pure Leaf, a tea brand, increased sales and reduced the pressure to strive for perfection and say 'Yes' to everything with its campaign No Is Beautiful.

Case Study

bubly Sparkling Water, a carbonated water brand, expanded its presence within a fast-growing category and unleashed bubly's playful personality on the country's biggest stage with its Bublé vs. bubly campaign.

Case Study

ESPN, a sports channel, drove awareness of the scale of the offerings of its Southeastern Conference (SEC) Network in the USA by launching its campaign We Love It Here.

Case Study

The American Foundation for Suicide Prevention (AFSP), a health organization, launched its Seize the Awkward campaign to create a safe space to discuss mental health.

Case Study

Gatorade, a sports-themed food and beverage brand, launched its Keep Moving campaign in the USA to promote its Gatorade Zero product launch to athletes over the age of 25.

Case Study

Truth, a campaign aiming to eliminate smoking and vaping among young people, drove negative sentiment towards JUUL, the leading vaping brand in the USA, with its campaign Tested on Humans.

Case Study

Truth, a campaign aiming to eliminate youth smoking in the USA, strove to reduce the number of young people vaping with its campaign Ditch JUUL.

Case Study

Meow Mix, a cat food brand, improved brand saliency and sales with its light-hearted Meow Mix Remix campaign.

Case Study

Advil, an pain-killer, created a storytelling campaign that showed US consumers how the world looks different when you have power over pain to increase sales in the country.

Case Study

The Zillow Group, an online real estate brand, positioned itself as a 'no stress, no hassle' way for consumers to sell their houses in the USA with its campaign Zillow Offers Launch.

Case Study

Petco, a pet supplies brand, educated pet 'parents' on the crucial role that nutrition plays in helping maintain their pets' health and wellbeing in the USA.

Case Study

The Zillow Group, an online real estate company, increased brand awareness and boosted brand perception in the USA with its Best of Zillow campaign.

Case Study

Nissan, an automobile manufacturer, launched its bilingual campaign Nissan Ambicultural to promote four of Nissan's models among Hispanic adults in the USA and to better understand how to target that particular demographic.

Case Study

Ad Council, an American non-profit organization, convinced Latino adults without a diploma in the US to get their HSE qualification by launching a series of videos and out-of-home ads.

Case Study

Courageous Conversation Global Foundation (CCGF), a non-profit organization, highlighted the implicit racial biases among police officers in the US with its campaign that likened an innocent candy bar to a gun.

Case Study

Google Chromebook, a laptop brand, encouraged consumers to switch from using a Windows laptop to a Chromebook with its direct and humorous campaign It's Switching Time.

Case Study

Jif, a peanut butter brand, highlighted the superior taste of Jif peanut butter with its humorous campaign That Jif'ing Good that showed consumers would go to any lengths for a taste of Jif's peanut butter.

Case Study

Talenti, an ice cream brand, reversed its decline in sales with its strongly visual campaign Talenti Layers.

Case Study

Herbalife Nutrition, a dietary supplement brand, launched its informative Healthy Breakfast Campaign to combat rising levels of obesity in APAC.

Case Study

Riviana Foods, a food brand, increased brand awareness among Hispanics, particularly among millennial Hispanics, in the USA with its bilingual campaign This Rice Unites.

Case Study

ESPN, a sports channel, marketed the release of its ten-episode documentary series The Last Dance as if it were a feature film and resulted in historic numbers of fans tuning in to watch it in the USA.

Case Study

Mastercard, a financial-services corporation, launched its sonic melody worldwide and improved brand recall and customer experience.

Case Study

Tropicana, a brand of orange juice, increased sales in a category suffering from steady decline with its joyful, optimistic campaign Sip Your Sunshine.