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Case Study

Libresse, a brand of feminine hygiene products, increased market share in Scandinavia by launching Viva La Vulva, a lip-sync video that encouraged women to love their vulvas.

Case Study

Cathay Pacific, an airline brand, created an OOH campaign in Hong Kong that featured key visuals to represent the brand's commitment to diversity and inclusion.

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Paddy Power, an Irish bookmaker, created change in the betting category and encouraged brands to stop placing huge logos on football shirts by releasing a fake, sponsored Huddersfield Football Club shirt to enrage the public before unveiling the real, sponsor-free shirt.

Case Study

Heinz, a food processing company, promoted its mayonnaise in the UK by launching a series of OOH billboards that directly called out its competitor, Hellmann's.

Case Study

Chelsea Football Club, a UK football team, created an app to replace its subscription TV service and promoted it among fans globally to give them a platform to interact with each other and the club.

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The Times and The Sunday Times, British newspaper brands, presented themselves as the antidote to the chaos of politics in the UK during the Brexit process by launching a campaign that turned the House of Commons into a zoo.

Case Study

Guinness, an alcoholic beverage brand, encouraged people to drink in moderation in the UK and Ireland by rebranding ordinary water as a Guinness drink.

Case Study

Online betting brand BWIN expanded its market in DACH (Germany, Austria, Luxembourg and Liechtenstein) at the 2018 FIFA World Cup with its campaign Who Stole the Cup?

Case Study

Guinness, an alcohol brand, increased consumption and visits to the Guinness Storehouse in Ireland by creating a rooftop bar and an immersive interaction.

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Haig Club, a whisky brand, launched its whisky among young drinkers in the UK by creating a business partnership with David Beckham, launching a bottle redesign and a new formula of whisky to suit a younger market.

Case Study

ITV, a television channel, in collaboration with mental health charities Mind and Young Minds, created a mental health awareness campaign in the UK.

Case Study

Diageo, an alcoholic drinks company, pioneered a global digital ecosystem to educate and inspire bar professionals all over the world to increase sales of Diageo brands within their bars.

Case Study

Telecommunications service provider O2 launched a 5G campaign at the 2019 Rugby World Cup in the UK.

Case Study

Durex, a condom brand, promoted its new Durex Naturals lube among young women in the UK by launching a mixed-media campaign that encouraged them to reclaim their sexual pleasure.

Case Study

KFC, the fast food brand, remedied its negative brand perception in the UK after the chicken shortage crisis and promoted its new fries by bringing back its iconic figurehead and promoting its haters' words on Twitter.

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Greater Manchester Health and Social Care Partnership, a non-profit organisation, increased awareness of the dangers of Foetal Alcohol Spectrum Disorder (FASD) in the UK and provided factual information via a digital content campaign.

Case Study

Coca-Cola, a soft drinks brand, supported Team Pride’s Rainbow Laces campaign in English football and championed it throughout the business by putting rainbow welcome mats outside 10 Premier League stadiums.

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Dignity Plc, a funeral service provider, increased market share and local presence in the UK by creating a search-optimised website campaign and a content series that answered key questions.

Case Study

Transport for London (TfL), helped transform the experience of transport across London over the past 20 years with a series of initiatives to help the environment and increase affordability.

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Cesar, a dog food brand, launched matching sweaters for dog owners and their furry best friends in the US to create earned media and to increase sales.

Case Study

Birds Eye, a frozen foods brand, increased return on investment in the UK by creating a series of ads featuring a new modern Captain.

Case Study

PR agency Pangolin ran a UK-based innovative campaign for whisky brand The Glenlivet to promote the use of single malt whisky in cocktails by developing edible cocktail capsules.

Case Study

Chocolate brand Cadbury launched its campaign There’s a Glass and a Half in Everyone in the UK to reclaim its brand culture and tackle loneliness among the elderly in the UK.

Case Study

Boost, an energy provider, encouraged customer retention in the UK by creating the Winter Wallet, which helped financially-struggling consumers save money for winter when their bills increased.

Case Study

UNILAD, an internet media company, highlighted a discriminatory law that stops sexually-active gay and bisexual men from donating blood in the UK by opening an illegal blood bank that let them donate, to show their blood is safe.