Case Study
•
MMA Smarties, Bronze, Vietnam, 2019
Circle K, a convenience store company, launched in-store promotions and mobile gaming ads that offered instant prizes to increase relevance and sales among millennials and Gen Z in Vietnam.
Case Study
•
MMA Smarties, Silver, Vietnam, 2019
7UP, a soft drinks brand, increased awareness and sales in Vietnam by launching a mobile game app.
Case Study
•
MMA Smarties, Gold, Vietnam, 2019
BlueScope Steel-owned brand Colorbond created a loyalty programme driven by a mobile app to drive engagement among building project investors in Vietnam.
Case Study
•
MMA Smarties, Gold, Vietnam, 2019
Soap brand Lifebuoy created a real-time, and hyper-customised, infection alert system targeting mums, to build relevance and drive penetration in Vietnam.
Case Study
•
MMA Smarties, Gold, Vietnam, 2019
P/S, a toothpaste brand, created a 21-day tooth-brushing campaign for children in Vietnam, which used artificial intelligence and augmented reality to encourage them to change their toothbrushing habits.
Case Study
•
MMA Smarties, Gold, Vietnam, 2019
Sexual health brand Durex used an always-on mobile social media strategy to normalise the conversation around sex and condoms in Vietnam and boost engagement.
Case Study
•
MMA Smarties, Silver, Vietnam, 2019
Shampoo brand Clear Men created a variant with beer as a key ingredient to appeal to men in Vietnam and promoted it programmatically via online display, video and social media ads.
Case Study
•
MMA Smarties, Silver, Vietnam, 2019
Shell Advance, a motorbike engine oil brand, increased brand awareness across Vietnam by launching a campaign that showcased a group of motorcycle accident aid rescuers, and the brand's role in supporting it.
Case Study
•
MMA Smarties, Gold, Vietnam, 2019
Mirinda, a soft-drinks brand, increased sales and consumer awareness through the use of a music video-led campaign that sought to unite opposing Vietnamese consumers over a glass of soda.
Case Study
•
MMA Smarties, Silver, Vietnam, 2019
Strongbow, an alcoholic drinks brand, launched a song and music video to reach its millennial target in Vietnam and encourage them to chill out with Strongbow.
Case Study
•
MMA Smarties, Gold, Vietnam, 2019
Soft drink giant Coca-Cola grew brand love with an augmented reality experience integrated into its cans to drive awareness and sales of a limited edition to show support for the Vietnam national football team in the Suzuki Cup.
Case Study
•
MMA Smarties, Silver, Vietnam, 2019
Sendo, an e-commerce retailer, developed a video content campaign in Vietnam that showed how all consumers' shopping needs could be met on the Sendo app during Lunar New Year.
Case Study
•
MMA Smarties, Silver, Vietnam, 2019
Philips, a health technology company, launched a programmatic targeting campaign to reach consumers in a crowded advertising marketplace during Tet in Vietnam.
Case Study
•
MMA Smarties, Gold, Vietnam, 2019
Environmental organisations WildAid and Change Vietnam, used mobile to raise awareness of an outdoor installation aimed at discouraging the use of wildlife products in Vietnam.
Case Study
•
MMA Smarties, Silver, Vietnam, 2019
Change VN, an environmental non-profit organization, created awareness for its movement to stop the Vietnamese public using single-use plastic by creating and distributing spices in restaurants made entirely of micro plastics.
Case Study
•
MMA Smarties, Gold, Vietnam, 2019
Biti's Kids, a footwear brand, designed a smart shoe and paired smartphone app that allowed Vietnamese parents to monitor how much physical exercise their kids were doing, as part of their education.
Case Study
•
MMA Smarties, Gold, Vietnam, 2019
Soft drink giant Coca-Cola created an integrated promotion led by mobile gamification based on codes on special edition cans to connect the brand to local culture and celebrate the 25th anniversary of Coke in Vietnam.
Case Study
•
MMA Smarties, Gold, Vietnam, 2019
Sports drink Revive employed a gamification campaign based on stripping off clothes on mobile, social media and on-ground interactive activations to persuade young consumers in Vietnam to try its Salted Lemon flavour and ignite volume growth.
Case Study
•
MMA Smarties, Gold, Vietnam, 2019
Internet services brand Google successfully increased its user activity in Vietnam by 7%, by launching a geo-targeting-led campaign that positioned the brand as a source of information for everyday types of situations.
Case Study
•
MMA Smarties, Gold, Vietnam, 2019
Coca-Cola-owned beverage brand FuzeTea used mobile-focused, musical video content to appeal to young consumers and reinvigorate sales of its FuzeTea+ variant in Vietnam.
Case Study
•
MMA Smarties, Bronze, Vietnam, 2019
FE CREDIT, a financial services company, used social media targeting and app install campaigns in Vietnam to attract new users of its app and encourage current users to start a loan immediately.
Case Study
•
MMA Smarties, Silver, Vietnam, 2019
Nike, a sportswear brand, encouraged in-store visits and sales in Vietnam by creating an AR hunt online game and in-store QR codes which consumers had to scan to win.
Case Study
•
MMA Smarties, Gold, Vietnam, 2019
Beer brand Heineken employed its digital- and mobile-centric 'Fresh-pectives' campaign to build consumption and brand love around the festive season in Vietnam.
Case Study
•
MMA Smarties, Gold, Vietnam, 2019
Online payment solution ZaloPay created an augmented reality gamification strategy based on the Year of the Pig to reduce cost per acquisition and boost user growth in Vietnam.
Case Study
•
MMA Smarties, Bronze, Vietnam, 2019
Philips, a health technology company, built its own planning and targeting tool to increase sales among its target in Vietnam by serving them product ads.
