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Case Study

McCafe, a subsidiary brand of fast food chain McDonalds, raised brand awareness in South Africa by setting up a 360 glam cam at the South African Film & Television Awards to capture every angle of the stars.

Case Study

Biogen, a premium health and wellness brand, took South Africans on an emotional journey of one man's physical transformation from being overweight to a finisher of the Ironman 70.3 Durban triathlon.

Case Study

AXE, a male grooming products brand, increased sales in South Africa by launching a gamified ad on Instagram Stories that allowed consumers to level-up their deodorant effect.

Case Study

Nespray, a fortified milk brand, launched in-store activations and social media competitions to educate South African consumers on its product benefits and encourage purchase intent.

Case Study

Tinkies, a sponge cake brand, launched its Mega Mash-Up product in South Africa by creating music mash-ups to reach its young target audience.

Case Study

Liberty, a financial services company, improved staff engagement in South Africa by launching an internal microsite that acted as a platform to ask and answer difficult staff questions.

Case Study

Road Accident Fund, a state insurer, raised awareness of the threat dangerous drivers pose to South African schoolchildren by launching an emotional video campaign on Facebook.

Case Study

Retroviral, the ad agency, disrupted within its category to get the attention of prospective clients through the launch of its book in South Africa.

Case Study

RocoMamas, a restaurant chain, increased brand love and social engagement in South Africa by launching a team of social community managers that track and respond to complaints on social media in a personable way.

Case Study

Pernod Ricard, the beverages company, was able to shift drinking behaviours by launching a premium water brand in South Africa.

Case Study

Vicinity Media, a location-based media business, used its geo-fencing technology to create successful campaigns for KFC, Nokia and Shoprite.

Case Study

Pepsi Max, a soft drink brand, increased sales and market share in South Africa by creating a social media campaign that offered weekly prizes based on what professional footballers can afford to purchase.

Case Study

KFC, a restaurant chain, increased awareness of its new Kentucky Bucket product in South Africa by launching a TV ad synchronised with targeted Facebook messaging.

Case Study

Samsung, a smartphone brand, engaged South African users to promote its Samsung S9 smartphone through a dynamic and interactive video advert.

Case Study

Scottish Leader, a whisky brand, raised brand awareness in South Africa by partnering with pop-culture duo I See A Different You to challenge people's perspectives by tracking their responses to various images.

Case Study

Heineken, a beer brand, increased consumption and consideration in South Africa by partnering with alcohol delivery app BOTTLES during the UEFA Champions League.

Case Study

Saints Wines, a wine brand, promoted its brand through a mobile-first engagement campaign that used trackable SMS and gamification to reach consumers across South Africa.

Case Study

McDonald's, a restaurant brand, increased customer loyalty and awareness of its app by using mobile-only offers, gamification and secret menus to recruit and retain its user base in South Africa.

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McDonald's, a restaurant chain, increased awareness of its Happy Meal Readers Program in South Africa by launching a social media campaign that used mommy influencers to spread the news.

Case Study

Cleanipedia, a website dedicated to cleaning and household tips, increased website usage in South Africa by creating a series of online videos that offered the chance to win dirty furniture before delivering it to winners, cleaned as if brand new.

Case Study

Knorr, a food and beverage brand, encouraged South African consumers to make more nutritious meals by creating mobile technology that sends pop-up reminders of nutritious recipes around mealtimes.