Case Study
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MMA Smarties, Silver, APAC and Gold, India, 2019
Mastercard, a financial services company, increased online transactions in India by launching an educational quiz only for Mastercard users.
Case Study
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MMA Smarties, Bronze, APAC, 2019
Environmental organisations WildAid and Change Vietnam, used mobile to raise awareness of an outdoor installation aimed at discouraging the use of wildlife products in Vietnam.
Case Study
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MMA Smarties, Gold, APAC, 2019
Ice-cream brand Wall's created a multimedia campaign around its sponsorship of the national team, to drive visibility and sales during the Asian Games in Indonesia.
Case Study
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MMA Smarties, Silver, APAC, 2019
Confectioner Hsufuchi created a nostalgia-driven, music-based campaign, delivered via mobile to rebuild brand love and sales in China during Chinese New Year.
Case Study
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MMA Smarties, Finalist, APAC, 2019
Haircare brand Sunsilk created an augmented reality raffle promotion to engage and establish relevance among young women in the Philippines with its Strong & Long variant.
Case Study
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MMA Smarties, Bronze, APAC, 2019
Mobile app Google Translate worked with popular foreign restaurants in China to create a secret menu that could only be unlocked with the app, in its bid to re-enter the Chinese market.
Case Study
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MMA Smarties, Gold, APAC and Gold, India, 2019
Racold, a water heater and geyser brand, increased sales and ROI in India by showing the public targeted ads based on their misspelling of geysers.
Case Study
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MMA Smarties, Finalist, APAC, 2019
Soft drink giant Coca-Cola leveraged mobile to evolve its Coke Studio campaign and its relatability to teens in the Philippines using an integrated media strategy.
Case Study
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MMA Smarties, Silver, APAC, 2019
Google built a mobile campaign based around 'buyer's remorse' to drive up use of its search engine among online shoppers in Indonesia.
Case Study
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MMA Smarties, Gold, APAC, 2019
Sexual health brand Durex used an always-on mobile social media strategy to normalise the conversation around sex and condoms in Vietnam and boost engagement.
Case Study
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MMA Smarties, Finalist, APAC, 2019
Lifestyle super app Gojek targeted football fans with a mobile marketing strategy in partnership with Coca-Cola to increase sales of bundled menus on its GoFood platform in Indonesia.
Case Study
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MMA Smarties, Silver, APAC and Gold, India, 2019
Aditya Birla Health Insurance, a health insurance brand, launched #JumpForHealth which asked Indian consumers to jump their way to health and saw the brand donate prosthetic legs to the Sadhu Vaswani Foundation in return.
Case Study
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MMA Smarties, Silver, APAC, 2019
Film production company Globe Studios leveraged mobile videos and interactive end cards to drive box office sales ahead of the launch of its movie Goyo in the Philippines.
