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Case Study

Toothpaste brand Sensodyne relaunched its website to become more mobile friendly and function as a hub for all activations and product launches, driving engagement and simplifying the path to purchase in the US.

Case Study

Mobile operator T-Mobile’s multichannel activation, spearheaded by a Super Bowl ad, launched its partnership with fast-food brand Taco Bell, as part of a customer reward programme in the US.

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Hellmann’s mayonnaise used video, social, out of home and on-ground activations to raise awareness about food waste and redefine its corporate responsibility in Canada.

Case Study

Car manufacturer Cadillac used Autonomous Sensory Meridian Response (ASMR) videos on social media to launch its CT5 model in North America.

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Digital product developer Radiant successfully launched a new safe social app, Say, for families in the US, using a combination of search ads, Facebook, and targeted media buys.

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Car manufacturer Mini used a mobile-first search strategy to communicate the car’s fuel-efficient credentials and increase test-drive uptake among car buyers in Canada.

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Electronics giant Samsung got talkshow host Jimmy Fallon to film an entire episode of The Tonight Show on its latest smartphone to promote the launch of its Galaxy S10+ handset in the US.

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Fast casual restaurant chain Firehouse Subs used a mobile data-driven campaign to target on-the-go audiences and increase footfall and sales in the US.

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Car manufacturer Toyota used a mobile strategy encompassing Instant-Play and Aurora HD videos, and dynamic end cards to appeal to young Hispanic audiences and raise awareness of its Corolla hatchback model in the US.

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Over-the-counter brand Gas-X used a social and digital campaign rooted in Instagram Stories to change its brand message and appeal to female consumers in the US.

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Antacid TUMS used branded and influencer co-created social content to drive awareness of its TUMS Chewy Bites with Gas Relief derivative among millennials in the US.

Case Study

Headache-relief brand Excedrin created three limited editions, promoted via targeted mobile, influencers, digital OOH and on-ground sampling, to bring its new creative strategy to life among audiences in the US.

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Department store chain Stage Stores hosted a holiday MMS trivia campaign, amplified by email and social media activity, to drive engagement for its mobile marketing programme among existing customers in the US.

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Online discount brokerage TD Ameritrade used IBM Watson AI-powered advertising to target consumers in the US and drive awareness of its long-term investment plans.

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Luxury car brand BMW created a cross-mobile integrated media campaign to appeal to elite and aspirational buyers for the launch of its 8 Series marque in Canada and the US.

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Animal welfare group the Shelter Pet Project used digital advertising based on relationship targeting to raise awareness and promote the adoption of pets from animal shelters across the US.

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Fast-food brand McDonald’s created an in-app promotion, based on scannable QR codes, to drive sales and engagement by leveraging Halloween in the US.

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GlaxoSmithKline launched a mobile, digital and social campaign, amplified by content syndication, to launch its dental care brand Pronamel Intensive Enamel Repair (PIER) in the US.

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TV channel Universal Kids launched a mobile campaign using pre-roll and haptic videos to drive awareness and build excitement for the premiere of its American Ninja Warrior Junior series in the US.

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The Ad Council used real-life disasters as the backdrop to an omnichannel digital strategy in partnership with influencer Jay Shetty, to support its Love Has No Labels (LHNL) campaign and promote inclusivity in the US.

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Swiss International Air Lines (Swiss) used an immersive augmented reality campaign to raise awareness of the brand and persuade business class travellers in the US to use the carrier.

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Quick service restaurant chain Pizza Pizza unlocked data from Google Trends to target cannabis smokers with a special promotion and drive late-night sales in Canada.

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Homelessness charity Samaritan created a mobile-friendly, cross-device digital campaign in the US to raise awareness of its work and encourage app downloads.

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Travel Texas created custom 360-degree video mobile units to drive engagement and persuade Gen X and millennial audiences to visit the Lone Star state.

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Fast casual restaurant chain Chipotle integrated a mobile-first approach into its social channels to optimise multi-screening to raise brand awareness and engagement among consumers in the US.