Search in

Show only

Date Range

Search within

Categories

Brands

Location

Source

Index

60 results found
Sort by

Case Study

Godrej Properties, a real estate brand, targeted children and retargeted their parents on the same mobile device in order to encourage an uplift in interest in its properties in India.

Case Study

Thums UP, a cola brand manufactured by Coca Cola, reinvented its YouTube ad campaigns in India by using technology from advertisement company SilverPush to detect the right context to place its ads in.

Case Study

American Tourister, a luggage brand, increased awareness of its new range of luggage bags, the Curio, in India by launching a social influencer campaign that featured mobile-led content.

Case Study

Tata Chemicals, a chemicals company, increased awareness of the dangers of iodine deficiency in India by removing the 'i' from written formats across TV, print and digital.

Case Study

Pepsi, a soft drink manufacturer, promoted its partnership with Indian rail app Rail Yatri by showing Indian travellers that ordering food from its Meal Menu goes hand in hand with having a Pepsi.

Case Study

Godrej HIT, an insecticide brand, spread awareness of the importance of blood donations in battling against dengue fever in India.

Case Study

Aditya Birla Capital (ABC), a life insurance company, introduced a Facebook brand lift study in India that engaged consumers through 12 video stories.

Case Study

Samsonite India, a luggage brand, launched a social campaign to get Indian consumers to visit Kerala after tourism suffered a huge hit due to heavy flooding.

Case Study

MTV India, a television channel, created a mobile browser-based game to promote its new task-based reality show among Indian millennials.

Case Study

Mahindra, a car manufacturer, promoted its new XUV300 vehicle by launching an augmented reality ad campaign that showed users new features of the car every time they blinked.