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MMA Smarties, Silver, EMEA, 2019
Vodafone, a telecommunications brand, partnered with a mobile content network to deliver its digital campaign to users while they queued for pita during Ramadan in Turkey.
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MMA Smarties, Finalist, EMEA, 2019
Akbank, a Turkish financial services organisation, launched a recruitment campaign on social media platforms, successfully gathering eligible candidates.
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MMA Smarties, Bronze, EMEA, 2019
KFC, the fast-food chain, launched a competition that successfully increased sales in Botswana and Lesotho, by asking consumers to message their promotional codes via Whatsapp for a chance to win prizes.
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MMA Smarties, Bronze, EMEA, 2019
FOXplay, a digital streaming service, successfully launched its new e-commerce shopping feature in Turkey.
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MMA Smarties, Finalist, EMEA, 2019
Renault, a car brand, successfully increased brand awareness by creating a direct messaging channel for Turkish consumers to engage with the brand.
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MMA Smarties, Silver, EMEA, 2019
Turkcell, a mobile phone operator, developed an anonymous chatbot platform that sought to target Turkish women and their fears of talking to men, in order to increase brand engagement and messaging rates.
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MMA Smarties, Finalist, EMEA, 2019
Knorr, a food and beverage brand, developed mobile photo recognition software that provided healthy alternatives to each fast-food picture uploaded, thus successfully increasing brand awareness across South Africa.
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MMA Smarties, Bronze, EMEA, 2019
Garanti BBVA, a financial services provider, introduced new features to its mobile app, thus increasing user download and login rates in Turkey.
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MMA Smarties, Finalist, EMEA, 2019
Garanti BBVA, a financial services provider, developed a social media and digital campaign to advertise its new mobile app's Stories feature to Turkish users.
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MMA Smarties, Finalist, EMEA, 2019
Standard Bank, a financial services brand, used AI technology to successfully identify cricket sports plays and deliver the relevant creative asset to South African viewers.
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MMA Smarties, Silver, EMEA, 2019
Migros, a grocery shopping app, launched an interactive ad campaign shared across food recipe websites to increase brand engagement among Turkish women.
Case Study
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MMA Smarties, Silver, EMEA, 2019
GB Glace, an ice cream brand, launched a direct-to-purchase campaign that increased sales and brand engagement throughout Sweden.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Love Beauty and Planet (LPB), a cosmetics brand, partnered with a mobile gaming app in order to gamify Swedish consumers' first contact with the brand and thus grow its sales and brand awareness.
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MMA Smarties, Finalist, EMEA, 2019
Performance Native, a native advertising platform, developed technology that enables Turkish advertising campaigns to be published as native advertising within a website/mobile layout, free from banner blindness and brand safety issues.
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MMA Smarties, Finalist, EMEA, 2019
Migros, a grocery shopping app, developed an online game that sought to encourage Turkish users to make healthier food choices, while increasing brand awareness and engagement.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Careem, the ride-hailing app, successfully launched a CRM onboarding campaign that increased trips per user across the Middle East.
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MMA Smarties, Gold, EMEA, 2019
Nescafé, an instant coffee brand, successfully increased sales by developing a multi-channel campaign that relied on impulse purchasing through m-commerce during sporting events to deliver its annual promotion campaign in Turkey.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Unilever, a consumer goods brand, successfully increased traffic to its recipe website in Turkey during Ramadan, by creating related-search content that used geotargeting to deliver recipes while counting down the days of Ramadan.
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MMA Smarties, Silver, EMEA, 2019
Sahibinden.com, a second-hand e-commerce platform, increased brand awareness and website listings by using a popular viral video as a model for its social media campaign in Turkey.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Isbank, a financial services brand, successfully shifted consumer perceptions of the brand and engaged Turkish e-sports fans by launching a social media and digital campaign that focused on influencer content and sponsored events.
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MMA Smarties, Gold, EMEA, 2019
Akbank, a financial services organisation, launched a targeted ad campaign that successfully increased consumer engagement and credit card sales across Turkey.
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MMA Smarties, Bronze, EMEA, 2019
Kia, an automotive brand, successfully increased its web and showroom traffic using a search optimisation and digital display strategy that introduced its Spanish consumers to a more digital shopping experience.
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MMA Smarties, Best in Show, EMEA, 2019
OTEES, a cereal brand, launched a mobile game to help South African consumers decide which new flavour cereal should become a permanent product.
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MMA Smarties, Finalist, EMEA, 2019
Lifecell, a mobile network company, successfully increased its internet package sales by partnering with Instagram influencers to deliver branded content to Turkish viewers.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Rituals, a beauty brand, increased brand engagement by developing a two-phased marketing campaign that retargeted its European audience when it approached its stores.