Case Study
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MMA Smarties, Finalist, EMEA, 2019
KFC, the fast-food chain, successfully increased brand awareness through an SEO-focused campaign that tailored the brand's advertising messaging across its 900 stores in South Africa.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
South African Tourism, an organisation for the promotion of tourism, launched an interactive video ad campaign that successfully increased the number of visitors to South Africa.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Yapi Kredi, a financial services brand, launched a WhatsApp chatbot service in order to optimise its resources and improve customer care in Turkey.
Case Study
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MMA Smarties, Gold, EMEA, 2019
Vodafone, a telecommunications brand, increased brand engagement by developing a program that eliminated sexist terms in Turkish media.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Huawei, a technology brand, successfully reached new Turkish participants for its Seeds of the Future training program by launching a social media focused campaign that not only engaged new candidates but broadcasted their training progression throughout the program.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Turkcell BiP Messenger, a Turkish messaging app, launched a chatbot-led competition that successfully increased messaging rates and sales for the brand.
Case Study
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MMA Smarties, Silver, EMEA, 2019
Hellmann's Mayonnaise, a mayonnaise brand, successfully communicated its price drop by live tweeting its incremental decrease during the South African Finance Minister's budget speech.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Knorr, a food and beverage brand, developed mobile photo recognition software that provided healthy alternatives to each fast-food picture uploaded, thus successfully increasing brand awareness across South Africa.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Garanti BBVA, a financial services provider, developed a social media and digital campaign to advertise its new mobile app's Stories feature to Turkish users.
Case Study
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MMA Smarties, Bronze, EMEA, 2019
Garanti BBVA, a financial services provider, introduced new features to its mobile app, thus increasing user download and login rates in Turkey.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Love Beauty and Planet (LPB), a cosmetics brand, partnered with a mobile gaming app in order to gamify Swedish consumers' first contact with the brand and thus grow its sales and brand awareness.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Performance Native, a native advertising platform, developed technology that enables Turkish advertising campaigns to be published as native advertising within a website/mobile layout, free from banner blindness and brand safety issues.
Case Study
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MMA Smarties, Silver, EMEA, 2019
Migros, a grocery shopping app, launched an interactive ad campaign shared across food recipe websites to increase brand engagement among Turkish women.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Standard Bank, a financial services brand, used AI technology to successfully identify cricket sports plays and deliver the relevant creative asset to South African viewers.
Case Study
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MMA Smarties, Silver, EMEA, 2019
GB Glace, an ice cream brand, launched a direct-to-purchase campaign that increased sales and brand engagement throughout Sweden.
Case Study
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MMA Smarties, Gold, EMEA, 2019
Akbank, a financial services organisation, launched a targeted ad campaign that successfully increased consumer engagement and credit card sales across Turkey.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Isbank, a financial services brand, successfully shifted consumer perceptions of the brand and engaged Turkish e-sports fans by launching a social media and digital campaign that focused on influencer content and sponsored events.
Case Study
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MMA Smarties, Silver, EMEA, 2019
Pharmaton, a multi-vitamin brand, partnered with a TV program about physical endurance in order to successfully increase brand awareness and sales in Turkey.
Case Study
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MMA Smarties, Bronze, EMEA, 2019
Kia, an automotive brand, successfully increased its web and showroom traffic using a search optimisation and digital display strategy that introduced its Spanish consumers to a more digital shopping experience.
Case Study
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MMA Smarties, Bronze, EMEA, 2019
FOXplay, a digital streaming service, successfully launched its new e-commerce shopping feature in Turkey.
Case Study
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MMA Smarties, Silver, EMEA, 2019
KFC, the fast-food chain, successfully introduced a new product by launching a campaign that used TV syncing and geo-targeting technology to engage South African consumers.
Case Study
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MMA Smarties, Silver, EMEA, 2019
Vodafone, a telecommunications brand, partnered with a mobile content network to deliver its digital campaign to users while they queued for pita during Ramadan in Turkey.
Case Study
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MMA Smarties, Silver, EMEA, 2019
Turkcell, a mobile phone operator, developed an anonymous chatbot platform that sought to target Turkish women and their fears of talking to men, in order to increase brand engagement and messaging rates.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Akbank, a Turkish financial services organisation, launched a recruitment campaign on social media platforms, successfully gathering eligible candidates.
Case Study
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MMA Smarties, Bronze, EMEA, 2019
KFC, the fast-food chain, launched a competition that successfully increased sales in Botswana and Lesotho, by asking consumers to message their promotional codes via Whatsapp for a chance to win prizes.
