Case Study
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MMA Smarties, Silver, EMEA, 2019
Vodafone, a telecommunications brand, partnered with a mobile content network to deliver its digital campaign to users while they queued for pita during Ramadan in Turkey.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Akbank, a Turkish financial services organisation, launched a recruitment campaign on social media platforms, successfully gathering eligible candidates.
Case Study
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MMA Smarties, Bronze, EMEA, 2019
KFC, the fast-food chain, launched a competition that successfully increased sales in Botswana and Lesotho, by asking consumers to message their promotional codes via Whatsapp for a chance to win prizes.
Case Study
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MMA Smarties, Bronze, EMEA, 2019
FOXplay, a digital streaming service, successfully launched its new e-commerce shopping feature in Turkey.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Renault, a car brand, successfully increased brand awareness by creating a direct messaging channel for Turkish consumers to engage with the brand.
Case Study
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MMA Smarties, Silver, EMEA, 2019
Turkcell, a mobile phone operator, developed an anonymous chatbot platform that sought to target Turkish women and their fears of talking to men, in order to increase brand engagement and messaging rates.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Knorr, a food and beverage brand, developed mobile photo recognition software that provided healthy alternatives to each fast-food picture uploaded, thus successfully increasing brand awareness across South Africa.
Case Study
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MMA Smarties, Bronze, EMEA, 2019
Garanti BBVA, a financial services provider, introduced new features to its mobile app, thus increasing user download and login rates in Turkey.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Garanti BBVA, a financial services provider, developed a social media and digital campaign to advertise its new mobile app's Stories feature to Turkish users.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Standard Bank, a financial services brand, used AI technology to successfully identify cricket sports plays and deliver the relevant creative asset to South African viewers.
Case Study
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MMA Smarties, Silver, EMEA, 2019
Migros, a grocery shopping app, launched an interactive ad campaign shared across food recipe websites to increase brand engagement among Turkish women.
Case Study
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MMA Smarties, Silver, EMEA, 2019
GB Glace, an ice cream brand, launched a direct-to-purchase campaign that increased sales and brand engagement throughout Sweden.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Love Beauty and Planet (LPB), a cosmetics brand, partnered with a mobile gaming app in order to gamify Swedish consumers' first contact with the brand and thus grow its sales and brand awareness.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Performance Native, a native advertising platform, developed technology that enables Turkish advertising campaigns to be published as native advertising within a website/mobile layout, free from banner blindness and brand safety issues.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Migros, a grocery shopping app, developed an online game that sought to encourage Turkish users to make healthier food choices, while increasing brand awareness and engagement.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Careem, the ride-hailing app, successfully launched a CRM onboarding campaign that increased trips per user across the Middle East.
Case Study
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MMA Smarties, Gold, EMEA, 2019
Nescafé, an instant coffee brand, successfully increased sales by developing a multi-channel campaign that relied on impulse purchasing through m-commerce during sporting events to deliver its annual promotion campaign in Turkey.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Unilever, a consumer goods brand, successfully increased traffic to its recipe website in Turkey during Ramadan, by creating related-search content that used geotargeting to deliver recipes while counting down the days of Ramadan.
Case Study
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MMA Smarties, Silver, EMEA, 2019
Sahibinden.com, a second-hand e-commerce platform, increased brand awareness and website listings by using a popular viral video as a model for its social media campaign in Turkey.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Isbank, a financial services brand, successfully shifted consumer perceptions of the brand and engaged Turkish e-sports fans by launching a social media and digital campaign that focused on influencer content and sponsored events.
Case Study
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MMA Smarties, Gold, EMEA, 2019
Akbank, a financial services organisation, launched a targeted ad campaign that successfully increased consumer engagement and credit card sales across Turkey.
Case Study
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MMA Smarties, Bronze, EMEA, 2019
Kia, an automotive brand, successfully increased its web and showroom traffic using a search optimisation and digital display strategy that introduced its Spanish consumers to a more digital shopping experience.
Case Study
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MMA Smarties, Best in Show, EMEA, 2019
OTEES, a cereal brand, launched a mobile game to help South African consumers decide which new flavour cereal should become a permanent product.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Lifecell, a mobile network company, successfully increased its internet package sales by partnering with Instagram influencers to deliver branded content to Turkish viewers.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Rituals, a beauty brand, increased brand engagement by developing a two-phased marketing campaign that retargeted its European audience when it approached its stores.
