Case Study
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MMA Smarties, Silver, Spain, 2019
Zurich, an insurance brand, attracted new customers to its app by launching an innovative strategy on radio in Spain using influencer and YouTube marketing.
Case Study
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MMA Smarties, Best in Show, Spain, 2019
Universal Pictures, a film studio, promoted the release of The Grinch in Spain by partnering with Amazon during its Black Friday event through a competition and personalised Amazon delivery bags.
Case Study
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MMA Smarties, Gold, Spain, 2019
El País, a global newspaper, created an online campaign of powerful images covering important topics to strengthen brand love in Spain by encouraging readers to share what they think.
Case Study
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MMA Smarties, Silver, Spain, 2019
Shackleton, an agency, created digital nativity scenes on mobile in Spain to show its ability to gain loyalty and produce successful campaigns.
Case Study
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MMA Smarties, Silver, Spain, 2019
BBVA, a financial services company, increased users of its financial aggregator app in Spain by creating a display campaign that showed the advantages of having all your banks in one place.
Case Study
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MMA Smarties, Bronze, Spain, 2019
Telecoming, a mobile payment platform, launched an ad-free VOD service exclusively for children through a series of YouTube ads that targeted parents in Spain.
Case Study
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MMA Smarties, Gold, Spain, 2019
Cabify, a ridesharing company, increased its number of users in Spain by using search engine marketing and programmatic ads to reach potential and current users.
Case Study
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MMA Smarties, Gold, Spain, 2019
McDonald's, a fast food restaurant chain, increased restaurant visits in Spain by creating data targeting campaigns that send location-based ads to users' mobiles when they were within one mile of a restaurant.