Case Study
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MMA Smarties, Gold, Indonesia, 2019
Fast-food brand Burger King collaborated with lifestyle mobile super-app Gojek to take advantage of the presidential election frenzy to launch a new Whopper variant in Indonesia.
Case Study
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MMA Smarties, Silver, Indonesia, 2019
Male grooming brand Axe joined with social media, transport and retail partners to create the brand's first integrated online to offline campaign to launch a new range to young men in Indonesia.
Case Study
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MMA Smarties, Finalist, Indonesia, 2019
Anti-dandruff shampoo brand Clear Men took a three-pronged technological approach to a a mobile campaign aimed at building brand equity and recall among Indonesian men during the FIFA 2018 World Cup.
Case Study
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MMA Smarties, Finalist, Indonesia, 2019
Global insurer Axa created a themed interactive customer experience area, the Axa Experience Zone, to strengthen its position as a lifestyle insurance brand in Indonesia.
Case Study
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MMA Smarties, Bronze, Indonesia, 2019
Financial institution Bank Mandiri used navigation app Waze to launch a mobile audio campaign with youth icon and badminton star Jojo, in a bid to build brand awareness among young, tech-savvy millennials in Indonesia.
Case Study
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MMA Smarties, Finalist, Indonesia, 2019
Sampoerna, a tobacco company in Indonesia, created Ask Bro U, a mobile platform that leveraged facial recognition technology to target middle class, male smokers of its U Mild brand in Indonesia.
Case Study
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MMA Smarties, Bronze, Indonesia, 2019
Beauty brand Fair & Lovely used TV, mobile and radio to raise awareness of its brand commitment to female education and drive sales in Indonesia.
Case Study
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MMA Smarties, Bronze, Indonesia, 2019
Growing-up milk brand Dancow FortiGro ran a promotional giveaway on mobile and social media to drive brand equity, increase footfall to stores, and increase sales of its Dancow FortiGro UHT variant in Indonesia.
Case Study
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MMA Smarties, Silver, Indonesia, 2019
Ice-cream brand Wall's created a hyper-targeted shopper marketing campaign to drive on-road, in-transit sales during Ramadan in Indonesia.
Case Study
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MMA Smarties, Finalist, Indonesia, 2019
Tea brand SariWangi extended its Mari Bicara (Let's Talk) campaign to a new generation of consumers in Indonesia with a mobile-first, multi-platform approach tied into the country's presidential elections.
Case Study
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MMA Smarties, Finalist, Indonesia, 2019
Oral care brand Pepsodent used mobile rich media to amplify its TV messaging for the launch of its Bamboo Salt toothbrush in Indonesia.
Case Study
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MMA Smarties, Finalist, Indonesia, 2019
Skincare brand Pond's took a precision-mobile marketing approach to revamp its image and appeal to young women in Indonesia.
Case Study
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MMA Smarties, Finalist, Indonesia, 2019
Over-the-counter brand Benadryl relaunched its Wet Cough product in Indonesia with a mobile gamification campaign to connect with millennials.
Case Study
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MMA Smarties, Finalist, Indonesia, 2019
TV talent show Liga Dangdut created a mobile-friendly digital campaign to boost participation and awareness of the programme in Indonesia.
Case Study
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MMA Smarties, Silver, Indonesia, 2019
Wyeth Nutrition's growing-up milk brand S-26 Procal Gold used programmatic mobile targeting to persuade mums in Indonesia to join its loyalty programme and win scholarship savings.
Case Study
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MMA Smarties, Bronze, Indonesia, 2019
Beauty brand Nivea targeted millennial mums in Indonesia using a digital campaign culminating in a live event, and drove engagement with a mobile gamification strategy.
Case Study
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MMA Smarties, Finalist, Indonesia, 2019
Clothing brand Levi's created a location-based SMS campaign, backed by digital advertising, to drive store footfall and boost sales during Ramadan in Indonesia.
Case Study
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MMA Smarties, Finalist, Indonesia, 2019
Skincare brand Nivea targeted young mums with a mobile campaign to build awareness and drive ticket sales for its Mother's Day musical event in Indonesia.
Case Study
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MMA Smarties, Finalist, Indonesia, 2019
Telkom Indonesia used mobile to build an advocacy platform among its millennials workers and other State-Owned Enterprises, to change perceptions and communicate the on-going organisational transformation of SOEs in Indonesia.
Case Study
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MMA Smarties, Finalist, Indonesia, 2019
Unilever used its audience's love of watching videos on their mobiles to create a YouTube web series to launch its skin cleansing brand Korea Glow in Indonesia.
Case Study
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MMA Smarties, Silver, Indonesia, 2019
Powdered milk drink Bear Brand used a mobile-optimised, digital and on-ground strategy based on the idea of 'pure intentions' to appeal to millennials in Indonesia during Ramadan.
Case Study
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MMA Smarties, Bronze, Indonesia, 2019
Skincare brand Pond's Men developed a mobile-first strategy, backed by TV, digital ads, and on-ground events to boost brand positioning and market share in Indonesia during the 2018 FIFA World Cup.
Case Study
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MMA Smarties, Finalist, Indonesia, 2019
Mobile app Google Translate took over the big screens at the Asian Games to raise awareness among smartphone users about the product's superiority, drive consideration and increase daily active users in Indonesia.
Case Study
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MMA Smarties, Finalist, Indonesia, 2019
Mobile games publisher Gameloft joined with action movie Foxtrot Six to create an e-sports tournament based on its first-person shooter (FPS) game Modern Combat 5 to connect with millennials in Indonesia.
Case Study
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MMA Smarties, Finalist, Indonesia, 2019
Ride-hailing platform Grab created a promotional campaign in partnership with Telkomsel, Indonesia's biggest telco, to encourage users to top up their e-wallets and, in turn, increase purchase.
