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Case Study

Listerine, a mouthwash brand, launched a data-driven social media campaign that increased Columbian consumers' awareness for the brand and, consequently, the brand's sales.

Case Study

Cervejaria Ambev, a beer brand, launched an influencer-led social media campaign that asked audiences to share their LGBTQI+ stories which would result in BRL 1.00 donations to Brazilian NGOs during Gay Pride celebrations.

Case Study

SBT, a TV channel, used a popular Snapchat filter to triple user awareness rates for child abuse across Brazil.

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Rappi App, a home-delivery app, partnered with a mobile development company to redesign its creative advertising strategy and increase sales across South and Central America.

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Lay's, a snacks brand, increased sales by launching a campaign that used the brand's customer services reps as the users' personal assistants in Brazil.

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Panditas, a gummy-bear brand, partnered with Spotify to launch its new product through a social media campaign that allowed Mexican users to share tailored playlists during Valentine's Day.

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Brahma, a beer brand, developed a geolocation-led banner that took Argentinian users directly to the check-out basket of its newly partnered, on-demand app, Rappi, successfully increasing sales.

Case Study

Shell, an oil and gas company, developed a trucker community social media page that allowed for a more direct engagement between the brand and Brazilian truckers, thus increasing market share and brand preference.

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QuickBooks, an accounting software brand, launched a marketing improvement strategy for its app which resulted in an increase in signups and downloads in Brazil.

Case Study

Orloff and Balantine's, two alcoholic beverage brands, launched a mobile survey to understand their low brand affinity and sales among Brazilian consumers.

Case Study

Burger King, the fast-food brand, launched a campaign that allowed users to order burgers while waiting in traffic, thus increasing brand sales in Mexico.

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Carl's Jr., a restaurant brand, used geolocation technology to engage users and present them with the closest restaurant branch, thus increasing sales in Mexico.

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Lubriderm, a personal care brand, launched a 360 campaign that engaged Columbian consumers across traditional and social media platforms, teaching them about its products, thus increasing sales and brand awareness.

Case Study

Johnson's Baby, a cosmetics and skincare brand, successfully increased sales by relaunching its rebranded haircare products using a multi-platform campaign in Mexico.

Case Study

Neutrogena, a skincare brand, increased sales in Brazil by developing a series of video skincare routine tutorials presented by influencers, during Carnival season.

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The Government of the City of Buenos Aires, a governmental agency, successfully launched a chatbot channel on WhatsApp that enabled citizens to directly engage with the city's government and thus increased brand affinity among Argentinians.

Case Study

McDonald's, a fast-food brand, launched the 'McNuggetear' social media challenge, which asked Mexican consumers to show how they ate their McNuggets, hence increasing brand engagement and sales.

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Miniso, a Chinese retail brand, partnered with influencers and a digital geolocation app to stage the disappearance of one of its famous products in order to successfully increase brand awareness and engagement in Mexico.

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Tulipán, a condom brand, developed a new packaging that not only needed consent in order to be opened, but also drove awareness for sexual violence in Argentina, as well as sales for the brand.

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Mastercard, a financial services brand, used influencers to launch a promotion that awarded users with travels depending on the amount of transactions they took on, hence increasing transaction numbers and brand engagement in Brazil.

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EF Englishlive, an online English school, launched a social media campaign that used prank-style video content of five Brazilian influencers using fake gadgets to speak English fluently abroad, in order to showcase the importance of learning languages and increase sales.

Case Study

Congresso em Foco, a political news website, launched a platform that used machine learning algorithms to identify social media bots and raise awareness of fake content ahead of Brazil's presidential elections.

Case Study

Uber, a ride-hailing app, created a digital calculator that let users weigh the costs of owning and maintaining a car, in order to prove that using its app services was more beneficial and thus increasing sales in Brazil.

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Finish, a detergent brand, launched an app to gather information about their Brazilian consumers and their habits around the brand and its products.

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Burger King, a fast-food brand, launched a social media channel for users to light-heartedly complain about their lack of money, before launching its Black Friday offer and surpassing sales targets in Brazil.