Case Study
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MMA Smarties, Finalist, LATAM, 2019
Listerine, a mouthwash brand, launched a data-driven social media campaign that increased Columbian consumers' awareness for the brand and, consequently, the brand's sales.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Cervejaria Ambev, a beer brand, launched an influencer-led social media campaign that asked audiences to share their LGBTQI+ stories which would result in BRL 1.00 donations to Brazilian NGOs during Gay Pride celebrations.
Case Study
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MMA Smarties, Gold, LATAM, 2019
SBT, a TV channel, used a popular Snapchat filter to triple user awareness rates for child abuse across Brazil.
Case Study
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MMA Smarties, Silver, LATAM, 2019
Rappi App, a home-delivery app, partnered with a mobile development company to redesign its creative advertising strategy and increase sales across South and Central America.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Lay's, a snacks brand, increased sales by launching a campaign that used the brand's customer services reps as the users' personal assistants in Brazil.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Panditas, a gummy-bear brand, partnered with Spotify to launch its new product through a social media campaign that allowed Mexican users to share tailored playlists during Valentine's Day.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Brahma, a beer brand, developed a geolocation-led banner that took Argentinian users directly to the check-out basket of its newly partnered, on-demand app, Rappi, successfully increasing sales.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Shell, an oil and gas company, developed a trucker community social media page that allowed for a more direct engagement between the brand and Brazilian truckers, thus increasing market share and brand preference.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
QuickBooks, an accounting software brand, launched a marketing improvement strategy for its app which resulted in an increase in signups and downloads in Brazil.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Orloff and Balantine's, two alcoholic beverage brands, launched a mobile survey to understand their low brand affinity and sales among Brazilian consumers.
Case Study
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MMA Smarties, Best in Show, LATAM, 2019
Burger King, the fast-food brand, launched a campaign that allowed users to order burgers while waiting in traffic, thus increasing brand sales in Mexico.
Case Study
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MMA Smarties, Bronze, LATAM, 2019
Carl's Jr., a restaurant brand, used geolocation technology to engage users and present them with the closest restaurant branch, thus increasing sales in Mexico.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Lubriderm, a personal care brand, launched a 360 campaign that engaged Columbian consumers across traditional and social media platforms, teaching them about its products, thus increasing sales and brand awareness.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Johnson's Baby, a cosmetics and skincare brand, successfully increased sales by relaunching its rebranded haircare products using a multi-platform campaign in Mexico.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Neutrogena, a skincare brand, increased sales in Brazil by developing a series of video skincare routine tutorials presented by influencers, during Carnival season.
Case Study
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MMA Smarties, Gold, LATAM, 2019
The Government of the City of Buenos Aires, a governmental agency, successfully launched a chatbot channel on WhatsApp that enabled citizens to directly engage with the city's government and thus increased brand affinity among Argentinians.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
McDonald's, a fast-food brand, launched the 'McNuggetear' social media challenge, which asked Mexican consumers to show how they ate their McNuggets, hence increasing brand engagement and sales.
Case Study
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MMA Smarties, Bronze, LATAM, 2019
Miniso, a Chinese retail brand, partnered with influencers and a digital geolocation app to stage the disappearance of one of its famous products in order to successfully increase brand awareness and engagement in Mexico.
Case Study
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MMA Smarties, Silver, LATAM, 2019
Tulipán, a condom brand, developed a new packaging that not only needed consent in order to be opened, but also drove awareness for sexual violence in Argentina, as well as sales for the brand.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Mastercard, a financial services brand, used influencers to launch a promotion that awarded users with travels depending on the amount of transactions they took on, hence increasing transaction numbers and brand engagement in Brazil.
Case Study
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MMA Smarties, Gold, LATAM, 2019
EF Englishlive, an online English school, launched a social media campaign that used prank-style video content of five Brazilian influencers using fake gadgets to speak English fluently abroad, in order to showcase the importance of learning languages and increase sales.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Congresso em Foco, a political news website, launched a platform that used machine learning algorithms to identify social media bots and raise awareness of fake content ahead of Brazil's presidential elections.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Uber, a ride-hailing app, created a digital calculator that let users weigh the costs of owning and maintaining a car, in order to prove that using its app services was more beneficial and thus increasing sales in Brazil.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Finish, a detergent brand, launched an app to gather information about their Brazilian consumers and their habits around the brand and its products.
Case Study
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MMA Smarties, Gold, LATAM, 2019
Burger King, a fast-food brand, launched a social media channel for users to light-heartedly complain about their lack of money, before launching its Black Friday offer and surpassing sales targets in Brazil.
