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Case Study

Wendy's, the fast food chain, created a hip hop song calling out its competitors in the US, which helped the brand achieve more than 3.6 million streams.

Case Study

McDonald's, the fast food chain, celebrated 50 years of the Big Mac in Switzerland by creating 50 different designed images to highlight the Big Mac's enduring popularity.

Case Study

Ford, the American motor company, reconnected its Ford Trucks brand with its audience in Brazil by creating a wearable accessory that let truck drivers know when to take a rest.

Case Study

Recruit Lifestyle, a human resources company, launched the Seem device to raise awareness of men’s fertility issues in Japan.

Case Study

VICE Media, a digital media and broadcasting company, shut down its platforms, opened a caller line and used iconography to encourage young Americans to discuss politics and vote in the 2018 midterms.

Case Study

Santa Casa de Misericórdia de São Paulo, a philanthropic hospital in Latin America, launched an emoji alphabet that represents the blood types and got people on Twitter to use them in their names to highlight themselves as potential donors.

Case Study

PEDIGREE, a pet food company, raised brand awareness and sales of DentaSTIX with an innovation allowing New Zealand users to take selfies with their dogs – using DentaSTIX and the accompanying SelfieSTIX.

Case Study

Bradesco, a bank, launched an app to help it reach a younger, digital-first generation in Brazil.

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Kbank, a bank, entered Thailand's popular culture with its online film, which also increased its mobile banking users from 5.6 million to 9 million.

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Kwality Dairy, an Indian company that processes and handles dairy products, tackled the problem of vitamin deficiency among Indian children through a campaign centred around school assemblies.

Case Study

Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.

Case Study

McDonald's, the fast food chain, celebrated women and the women's empowerment movement through a simple outdoor stunt that flipped the iconic McDonald's logo upside-down in the US.

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Taco Bell, a fast food chain, promoted a real product to US customers with a fake film that made Nacho Fries Taco Bell’s best-selling product launch in its history.

Case Study

Cigna, the American health insurance company, increased annual check ups and customer numbers through the “second season” of its TV Doctors of America campaign.

Case Study

Reclame Aqui, a consumer protection company, launched an app to expose corrupt politicians during election time in Brazil.

Case Study

Fox Networks, the US multimedia group, raised awareness of its on-demand subscription service through a short film in Latin America.

Case Study

Entel Peru, the Peruvian telecommunications company, increased prepay sales by using an emotionally meaningful sports figure to highlight the company’s selling point of letting Peruvians talk to any operator.

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Greenpeace Poland, a non-profit, campaigned using the video game Minecraft to stop the illegal logging of a forest in Poland.

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Babyshop, a baby retail brand, used a multichannel approach and created a new Arabic word to drive brand meaning and sales in the Middle East.

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Tide, a laundry detergent brand, grew consumer loyalty in the US by hijacking popular and traditional ads with the message that if there are clean clothes, it's got to be a Tide ad.

Case Study

Vodafone, a telecommunications brand, increased the number of transfers from other providers by showing the moments that can be missed due to interruption from notifications because of strong 4G signal.

Case Study

Kingo Energy, a solar energy company, created a video for social media that drove brand awareness among investors around the world and potential users in Guatemala.

Case Study

Tech giant Google launched the Chrome Music Lab's Song Maker tool in the US as full music creation tool for anyone interested in music.

Case Study

Sunsilk, a haircare brand, connected with its millennial audience in Thailand thanks to a viral film which prompted the brand's 13.1% growth.

Case Study

TELE2, a telecommunications brand, showed the people of Lithuania the benefits of its mobile broadband product by launching a mobile broadband-installed house attached to a hot air balloon that flew across the country.